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Fortnite Signs Deal with the NFL to Use Team Uniforms | Hashtag Sports Daily

November 6, 2018

Fan Fact:
According to Ooyala, mobile video plays accounted for 62% of all online videos, up 9.8% compared to the same period a year ago

Top Story

NFL signs deal with ‘Fortnite’ to bring team uniforms to the popular video game

The NFL and Epic Games are partnering to bring eight in-game NFL team outfits to Fortnite.

Why is this important to the sports industry?

Fortnite has become an obsession among younger demographics, and dances from the video game crept into the sports world early last year.

Said the NFL's chief media and business officer Brian Rolapp: “We see the popularity of Fortnite every day at the NFL as many of our players are passionate about this game. This partnership represents a great opportunity for millions of NFL fans who are Fortnite players to express their fandom inside the game while exposing our brand to countless others.”

The bottom line:

This is the first time Epic Games has partnered on in-game outfits with another company. It's only fitting that one of America's most popular sports is teaming up with the world's most popular video game.

Read: Variety, Polygon


Bayern targets Latin America with Spanish-language online shop

Bayern Munich is taking a deeper step into the Spanish-speaking Latin American market.

Bayern has official fan clubs in 14 different countries in Latin America with the Guadalajara, Mexico fan club being the largest in the world outside of Germany. The club also has more than 11 million local social media followers.

Read: Inside World Football


SB Nation launches local NFL podcasts

The Vox Media sports network is launching 32 new podcasts, one dedicated to each NFL team. It’s also working to create localized podcasts for all teams within big sports markets around the country.

If successful, SB Nation’s local podcast push could help Vox Media lay a framework for a larger, more localized podcast network that it could use to drive revenue and market other products and services.

Read: Axios


Meet Melissa Marchionna, this week's community spotlight

Name: Melissa Marchionna

Name: Director of Social Media, MLS

In 140 characters or less, tell us who you are and how you got to where you are today.

Melissa: Broadway enthusiast, retired ice skater, compulsive Redditor, and feminist who got here by hard work, networking, luck and a LOT of coffee.

What are you working on right now? Anything exciting?

Melissa: Our content team has partnered with adidas to bring to life what we’re calling the Creators Network. We have partnered with really creative people who love soccer to showcase MLS in their market through a numbers of mediums – photography, video, animation, an original song, stop motion, street art…anything you could imagine (and a lot of things you couldn’t!).

What’s one element of the sports industry that you’d like to see change?

Melissa: We need greater diversity – from entry-level to the C-suite. It is everyone’s job to create environments where diverse voices are included, heard, and respected. I’m thrilled that MLS makes this an emphasis. But we know we have more work to do in this area. Everyone in the sports industry has more to do. Admitting that is the first step.

Read More →

More With Melissa


Free sports prediction app GameOn launches for the casual sports fan

GameOn, the app launched last week by Australian entrepreneur Matt Bailey, is designed for the casual sports fan, something that differs from existing sports-betting platforms.

GameOn is free, which allows people to play without financial risk, and pays out cash prizes between $100 and $100,000 dollars. To play, fans make a series of predictions ahead of a game.

Read: FOS


Eagles team up with plastics company Braskem for an augmented reality experience

When Eagles fans stopped by to get their photo taken with the Vince Lombardi trophy, what many missed was a podium right next to it that unlocked a new play for the team: augmented reality videos.

The feature, which debuted within the Eagles’s mobile app this NFL season, allows Braskem to sponsor a short video detailing the recycling program and how the trophy was made.

Read: Adweek

What Else Is Trending?
  • STRATEGY: The NFL is analyzing streaming data to help determine whether to opt-out of Sunday Ticket after this year.
  • INNOVATION: According to a survey of British fans, goal-line tech has been voted as the best football innovation of the last 30 years.
  • GAMING: Go inside the ‘World Cup of Esports,’ as two squads battled it out in a 50,000-seat stadium in the South Korean city of Incheon.
  • TEAMS: Don't mix sports and politics? The Miami Dolphins took to Twitter in advance of Tuesday’s midterm elections to advocate for legalized gambling in the state and against a related amendment.
  • MOBILE: HQ Trivia was a blockbuster hit—but internal turmoil and a shrinking audience have pushed the company to the brink.

Rad Ads

  • Brand: @Nike
  • Athlete: @BenSimmons25
  • Agency & Campaign: Wieden+Kennedy // The Dreamers


Spanish Soccer Club Valencia Partners with Capital.com

The Details
The deal, which will run until the end of the current season, will see Valencia work alongside the online investment business that utilizes AI to inform its trading decisions. The signing of the arrangement coincides with the fintech company’s launch of its Spanish platform, allowing customers to access the app’s information in Spanish.


Account Manager, Partnerships
Havas Sports – New York, NY

Assoc. Creative Director
Puma – Boston, MA

Brand Manager
Paddy Power Betfair – London, UK

Sr. Manager, Business Development
MLS – New York, NY

Sports Planner
Comcast – Champaign, IL

Marketing Manager
Fanatics – Jacksonville, FL

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