Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

The Metrics That Made Facebook-MLB a Streaming Success | Hashtag Sports Daily

November 5, 2018

Fan Fact:
According to The Information, about 2% of the people with devices that use Amazon’s Alexa intelligent assistant have made a purchase with their voices so far in 2018


Top Story

Facebook-MLB streaming partnership seen as business success despite backlash

MLB agreed to a first-of-its-kind $30 million deal that let Facebook broadcast 25 exclusive regular-season games during the 2018 season, complete with real-time fan interaction.

How did it go?

MLB games on Facebook received 123 million views (an early-season broadcast of a Royals-Blue Jays game earned the high—7.1 million).

Critics balked at having to create a Facebook account to tune in, but supporters enjoyed the community-driven features as broadcasters fielded comments and questions from Facebook viewers, often relaying those inquiries to managers and players during in-game interviews.

The bottom line:

The average viewer age for the Facebook broadcast was close to 20 years younger than the average age on traditional TV. Positive viewership metrics outweighed fan and media criticism, leaving the door open for a 2019 deal.

Read: Sporting News


Advertising

The many players disrupting football advertising in 2018

Beneath the surface, the NFL advertising landscape is shifting in ways that a temporary ratings spike won't hold back.

Largest among these are emerging opportunities with legalized sports betting, the injection of liquor brands and politics into the sport and, perhaps most significantly, the acceleration of cord-cutting and rise in alternative viewing options.

Read: Marketing Dive


Gambling

The NHL is entering into a partnership with Fanduel for fantasy and sports betting

This report comes just a few days after the league announced it’s partnership with MGM, making them the NHL’s first sports betting partner.

The new NHL agreement will provide FanDuel with opportunities to offer its daily fantasy customers access to exclusive NHL content and special prizing such as VIP experiences to NHL tentpole events.

Read: Yahoo, NHL Media


FAN ENGAGEMENT

Arsenal guns for 'one-to-one' conversations with fans via quirky Robot Pires chatbot

The Gunners’ editorial team and US-based bot specialists GameOn have created a new, personalized comms channel thoughtfully titled Robot Pires across Facebook Messenger, Skype, Slack, Kik, and Telegram.

The club has experienced a 400% increase in its social following over the last five years; however, it is keen to remain at the cutting edge and embrace new ways to further endear itself to its biggest fans.

Read: The Drum


STARTUPS

Russell Wilson’s TraceMe celebrity app cuts staff and closes L.A. office, pivots to sports prediction game

The startup is shifting its business from a celebrity content app to a sports prediction game called Tally that offers real cash prize payouts.

TraceMe had aimed to connect celebrities with “superfans” through its app via behind-the-scenes content, community features, and more. But its CEO said the company overestimated the addressable market for TraceMe.

Read: GeekWire


What Else Is Trending?
  • OTT: When DAZN announced their entry to the US market, it was met with skepticism. But John Skipper is leading it to the promised land.
  • CONTENT: It's a strange idea that athletes must entertain and not speak. Here's how LeBron's 'Shut Up and Dribble' scored for Showtime
  • TRENDS: Working out is Wall Street’s new steak dinner. How and why is the sweatwork trend is growing in the finance industry?
  • HIRES: Twitter has hired ad-agency executive God-is Rivera as global director of culture and community, a new post created to help engage, spotlight and market to informal user groups.
  • EQUALITY: ESPN’s Julie Foudy says women in sports need to follow Billie Jean King’s lead on better pay.

Rad Ads

  • Brand: @Nissan
  • Athlete: @BakerMayfield
  • Campaign: Heisman House | First Check

DEAL OF THE DAY

Dallas Cowboys Star DE DeMarcus Lawrence Teams With Snickers

The Details
If DeMarcus Lawerence gets a sack during the Cowboys game tonight, it will trigger the donation of 20,000 "SNICKERS Sacks" that will be included in Operation Gratitude's annual holiday Care Packages delivered to Service Members deployed around the world.


Careers

Account Manager, Partnerships
Havas Sports – New York, NY

Assoc. Creative Director
Puma – Boston, MA

Brand Manager
Paddy Power Betfair – London, UK

Sr. Manager, Business Development
MLS – New York, NY

Sports Planner
Comcast – Champaign, IL

Marketing Manager
Fanatics – Jacksonville, FL

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.