The Relish, a sports media company founded and led by women and targeted at underrepresented fans, launched a new video-based app that enables users to add color commentary on sports-related topics.
What's the app allow fans to do?
The app is similar to Sportscastr and Twitch but it differs in the sense that, as of now, Relish users don’t comment on live-streamed events as they do on those platforms. The Relish sets the topics relevant to its user base, then allows fans to chime in via video with their own opinions.
The bottom line:
Digital media is allowing publishers and properties to tap entirely new consumer bases. The launch of this app represents the next stage of one company's strategy to build an ecosystem for underrepresented fans.
“Make Us Dream” will be shown in U.K. cinemas on Nov. 15 and then stream worldwide on Amazon’s Prime Video SVOD service. It is the latest sports documentary the streamer has added to its service after the likes of original series “All Or Nothing,” about Premier League champions Manchester City.
The 2-year-old sports publisher has gained over 100,000 paid subscribers (60% under the age of 34) and has a 90% retention rate.
This sitdown with Alex Mather (The Athletic’s CEO) and Eric Stomberg (partner at Bedrock Capital) explains what's behind the breakout success, and why they think this publishing startup can scale to become a multi-billion dollar business.
SPONSORSHIP: Monumental Sports announced Geico as the official jersey sponsor for the Wizards, Mystics and Go-Go. The Thunder and Pacers are now the only NBA teams without a jersey partner.
STREAMING: What is the future of college basketball on TV? Well, first of all, it’s not necessarily on TV.
CONTROVERSY: Forbes has cut ties with a sports business columnist and deleted a piece about WNBA player salaries.
WOMEN: With the quality of elite women's sports now on par with elite men's, it’s only a matter of time until bigger audiences follow. Will it happen for the 2019 FIFA Women's World Cup?
MASCOTS: Go inside the heroic ascendance of the Flyers' ‘ghastly empty-eyed muppet’ mascot Gritty and his first month of existence.
Agency: Big Family Table
DEAL OF THE DAY
Navy Federal Credit Union Named Official Partner of the NHL
The multi-year partnership recognizes and support veterans, active duty service members and their families at NHL tentpole events, in broadcast and across the NHL’s digital platforms. In addition, the NHL and Navy Federal have launched “Stick Tap for Service,” a digital destination for veterans, active duty service members and their families to share personal stories of how hockey has impacted their lives.