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August 20, 2020

Fan Fact
New Jersey’s sportsbooks took $315.1 million in bets in July, up 91% over June’s total and up 25.4% over last July.


Top Story

Peacock’s first sports talk show is hosted by Michael Smith, Michael Holley

Sports journos Michael Smith and Michael Holley are co-hosting Peacock’s first original sports talk show, a three-hour weekday show set to debut next month on NBCUniversal’s recently launched streaming service.

What will the show bring to Peacock?

“Brother From Another” with Smith, a former ESPN “SportsCenter” anchor, and Holley, host and columnist for NBC Sports Boston, will stream live from 3-6 p.m. ET weekdays on Peacock starting in September. Holley and Smith also will co-executive produce the show, in which the longtime friends will discuss the latest news across sports, as well as culture, entertainment and politics.

Peacock will feature the sports talker on a new free, ad-supported channel, NBC Sports on Peacock, debuting Aug. 24. The channel will stream daytime live sports talk programming, including “PFT Live with Mike Florio,” “The Dan Patrick Show” and “The Rich Eisen Show.” Next month, “Brother From Another” and “PFT PM” will join the lineup.

The bottom line:

“There’s certainly an appetite for honest, intelligent conversation while having some fun, and Michael and Michael have established reputations for delivering that kind of commentary,” said Rick Cordella, EVP and chief revenue officer at Peacock. “Peacock is always on, always topical, so we are proud to be the exclusive platform for their new show.”

Read: Variety


BETTING

EdjSports completes fundraising round amid transition from teams to bettors

EdjSports, a data intelligence and analytics sports firm, announced Tuesday the close of a $5 million round of funding that began last fall. Investors included Bluegrass Angels, Thornton Capital, Commonwealth Seed Capital and other undisclosed angel investors, all primarily located in EdjSports’s home state of Kentucky. The money will be used to enhance and market the company’s consumer subscription platform. Within this, EdjSports will focus on user registration and acquiring paid users, whether they be fans, fantasy players or bettors.

EdjSports’s main focus has been on football, where teams from high school, college and even the NFL have used the site to analyze in-game situations. This year, however, EdjSports has added numerous European soccer leagues, MLB, NBA, NCAA basketball and the NHL. Through the first and second quarters a lot of these new sports were in testing phases as they received market feedback on features and functionality of the site. EdjSports also plans to add tennis, golf and NASCAR to its list of sports by the end of the year.

Read: Sportico


Platforms

Facebook Live set to allow creators to charge for streaming

Facebook will allow content creators to charge fees to users through its Facebook Live feature as part of a new service unveiled by the social media giant. Initially announced on August 14, Paid Online Events will be available to those running Facebook Pages accounts, which are used as a digital shopfront for brands and businesses, as well as public figures. The service will enable those on Facebook Pages to promote, charge and collect payments for online streams via Facebook Live.

In a blog post on the Facebook website, Fidji Simo, head of the Facebook App, said: "With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones. People are also relying on live video and interactive experiences more when they can’t come together physically. In June, we saw live broadcasts from Pages double compared to the same time last year, largely attributed to broadcasts since March."

Read: SportsPro


Partner Content

New Grabyo report finds 67% of US sports fans willing to switch to streaming exclusively

67% of sports fans in the US would be willing to watch sport exclusively on online streaming platforms, a new study from Grabyo has found. Grabyo’s At Home Video Trends (US) report uses data from January and July 2020 to track the impact of the COVID-19 health pandemic on the sports video industry.

69% of US sports fans would be willing to spend over $10 per month to watch live sports and highlights online. As for the superfans, the report showed that 31% would be willing to spend over $25 per month.

The report also found that more sports fans in the US are using social media (76%) than pay-TV/cable (74%) to watch video regularly. For more insights, download the report here.


TECHNOLOGY

Oculus from Facebook reaches multiyear partnership with NBA

Oculus from Facebook was named the official virtual reality headset partner of the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The partnership was timed to the start of the NBA Playoffs, and Oculus is the presenting partner of the NBA Rail Cam Replay on ABC, ESPN and TNT, via the new Oculus Front Row View camera angle. Live NBA League Pass games will continue to be available in VR via Oculus Venues on Oculus Quest and Oculus Go headsets.

Facebook director of sports media and league partnerships Rob Shaw said in a statement, “The NBA has a strong history of using VR to connect people in ways that weren’t possible before—and that’s never been more important than it is now. We’re thrilled for Oculus to be an official partner of the NBA, WNBA and NBA G League and look forward to helping more fans experience the beauty of professional basketball in VR.”

Read: Adweek


Partnerships

DoorDash becomes NBA’s official delivery partner, leads push to support Black-Owned restaurants

DoorDash and the NBA reached a multi-year agreement that makes it the official on-demand delivery platform for the NBA, WNBA, NBA 2K League and the G-League in time for the start of the NBA playoffs. It’s also starting the #PlayItForward Challenge, a social media campaign led by 10 NBA stars aimed to raise awareness for and support Black-owned restaurants in communities across the United States.

Bradley Beal, Shai Gilgeous-Alexander, Aaron Gordon, Jrue Holiday, CJ McCollum, Donovan Mitchell, Ja Morant, Jamal Murray, Victor Oladipo and Dennis Schröder are all participating in the social media campaign. As part of the challenge, DoorDash will donate $1 to the National Urban League for every order on its platform placed from a Black-owned restaurant until the end of August, up to $100,000. It’s also waiving delivery fees on orders placed from participating Black-owned restaurants through the end of 2020.

Read: Forbes


What Else Is Trending?

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DEAL OF THE DAY

NFLPA Provides WHOOP to All Active NFL Players

The Details

WHOOP, the human performance company, and the National Football League Players Association (NFLPA) are furthering their groundbreaking partnership that made WHOOP the Officially Licensed Recovery Wearable of the NFLPA. Following recent efforts by WHOOP to support a healthy return to sports for organizations ranging from the PGA and LPGA Tours to the Premier Lacrosse League and the University of Tennessee, the NFLPA is providing WHOOP Straps 3.0 to all active NFL players.


Careers

Social Media Senior Coordinator 
NFL - Culver City, CA

Digital Retention Marketing Manager
DraftKings - Boston, MA

Sr Manager, Global Sponsorships
Climate Pledge Arena - Seattle, WA

Associate AD, Athletic Comms
Baylor University – Waco, TX

Digital Marketing Manager
Monterosa – Remote

Marketing Manager
Monster Energy – Warriewood, AU

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