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August 13, 2020

Fan Fact
According to The Harris Poll and Genesco Sports Enterprises, fans show a high interest in virtual reality viewing (74%), 2nd screen content (66%), and live social media integration in the broadcast (64%).


Top Story

Yankees, TikTok sign sponsorship deal as Trump seeks ban

The New York Yankees and YES Network have signed a sponsorship deal with TikTok, the popular short-form video app that President Trump is trying to ban in the U.S. The Yankees and TikTok, whose parent company is Beijing-based ByteDance, have been working on the tie-up for about six months,

What does the deal provide?

If the app is able to surivive in America, the deal will be for $10 million over two years. As part of the deal, TikTok will receive branded signs inside Yankee Stadium, which isn’t currently hosting fans during games due to the COVID-19 pandemic. The Yankees, meantime, would get team-branded content on TikTok’s platforms, which have exploded in popularity with younger users. The deal would give the Yankees access to the young demographic that has driven the platform’s popularity during the COVID-19 shutdown. Baseball’s audience tends to skew older.

TikTok is now more popular than Facebook among 13-16 year-olds. A study this summer found kids ages four-to-15 spend 80 minutes per day on TikTok, about five minutes shy of their average time on YouTube.

The bottom line:

MLB’s television audience is the oldest among the major U.S. sports leagues. Baseball partnerships in TikTok have a chance to help change that.

Read: Sportico


mEDIA

NFL and Sky’s new five-year deal sees launch of dedicated channel

The National Football League (NFL) and Sky have agreed a new five-year broadcast partnership which will see the UK pay-TV network become the first international broadcaster to launch a channel dedicated to the sport. As well as a minimum of five NFL games a week, the contract covers rights to every playoff game, the Pro Bowl and the Super Bowl, as well as transmission of NFL RedZone. Sky will also get a first-pick exclusive game on Sky Sports NFL in the 6pm Sunday primetime slot. The extended deal runs through the 2025 season.

Running in-season, the channel will air NFL content on linear television in the UK and Republic of Ireland featuring flagship programming from NFL Network, including the popular Good Morning Football and Total Access shows; documentaries and other content from NFL Films and NBC Sports; as well as new weekly and original Sky Sports programming. “Sky Sports has been a fantastic broadcast partner for a quarter of a century,” said NFL commissioner Roger Goodell. “This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland.”

Read: SportsPro


Innovation

The MLS Bubble’s best TV innovation deserves a longer look

Earlier this month, during a televised game between Portland Timbers and F.C. Cincinnati, fans were able to watch and listen along as the match referee conferred with a video review official about whether a goal he had just awarded should be disallowed. Their conversation, about a straightforward offside call, felt at once prosaic and radical.

MLS Commissioner Don Garber said it had always been his aim to integrate more ways for fans at home to experience M.L.S. games through audio and video innovations, even if they sometimes ran counter to worldwide broadcast conventions. Match officials, Garber said, “are as much a part of the fan experience as anything else that takes place during a game.” And even as he acknowledged that they should have the room to exercise discretion at times, Garber said their decisions should never be seen as mysterious.

Read: The New York Times


Partner Content

Horse Racing Viewership & Bets Are Exploding. Drive More Revenue for Your Sport by Streaming in Real-Time

Even as the big four sports return in North America, horse racing viewership is up as much as 300% according to reports from FOX. The bets? The results are even better.

Phenix is revolutionizing how fans can engage with sports in real-time, including micro-wagering for sports and bets on horse and greyhound racing.

Phenix is partnering with and is now delivering real-time streams for RMG/Stats Perform and SIS in a move that will drastically increase betting access windows and thus, revenue for rights holders and bookmakers before and during races. With the help of Phenix’s synchronized, ½ second latency solution, bettors can now bet on EVERY turn in-race, and bets can be taken up until post.

Used by gambling operators like Betfair, Skybet, and Ladbrokes, Phenix is the go-to resource for the sports betting and racing industry, providing audience synchronization at the scale of millions of viewers while serving as an end-to-end solution to produce high-quality streams in real time.

To learn how Phenix can help your organization start streaming in real-time, email jed.corenthal@phenixrts.com for more.


PARTNERSHIPS

Bubba Wallace, Columbia Sportswear sign multi-year deal

Four days after Bubba Wallace teased a potential deal, Columbia Sportswear and Richard Petty Motorsports announced a multi-year deal with the driver. Wallace will be the newest brand ambassador for the outdoor clothing company, which will also serve as a sponsor on Wallace’s No. 43 Chevrolet in the Aug. 23 Cup race at Dover International Speedway.

“Columbia Sportswear is a perfect fit for my lifestyle away from the track,” Wallace said in a press release. “I love spending time outdoors – boating, golfing, hiking, photography – just anything to help me decompress from a hectic racing schedule. I’m beyond excited to be a part of the Columbia family and can’t wait to work with them on some unique content and fly their colors next weekend at Dover.” Columbia will use Wallace and its team sponsorship to promote its product lines and proprietary technologies, including its PFG (Performance Fishing Gear) collection.

Read: NBC Sports


BETTING

Sportsbooks halt college football betting as season remains in flux

Sportsbooks around the United States have halted betting on college football, as bookmakers try to determine the best approach to a season in flux.Caesars Sportsbook's house rules stipulate that bets on the national championship are valid as long as a winner is declared in 2021, meaning that wagers already placed on Big Ten teams like Ohio State, for example, are still live. Bets on the Heisman Trophy winner will be honored as long as the award is presented before March 31 at Caesars.

Caesars Sportsbook's house rules stipulate that bets on the national championship are valid as long as a winner is declared in 2021, meaning that wagers already placed on Big Ten teams like Ohio State, for example, are still live. Bets on the Heisman Trophy winner will be honored as long as the award is presented before March 31 at Caesars. "When weird stuff happens, like all of this, you can't plan for it," Jeff Davis, director of trading for Caesars Sportsbook, said. "Some of this is going to be handled on a case-by-case situation."

Read: ESPN


What Else Is Trending?
  • FANS: An analysis of the nation's favorite players in each league shows dominance for LeBron & Curry in the NBA and strong regional differences in MLB.
  • RATINGS: The return of the UEFA Champions League brought over 1 million American viewers, setting a US record for the Round of 16.
  • MEDIA: Deion Sanders is leaving NFL Network to join Barstool Sports, where he will host a podcast and appear on a Sunday morning kickoff show.
  • DOCUMENTARIES: Fox Sports will air a documentary about Dolphins QB Tua Tagovailoa on September 6.
  • PODCASTS: Kevin Durant and Rich Kleiman launched their podcast network with an interview with Twitter's Jack Dorsey.

RAD AD


DEAL OF THE DAY

Upper Deck Inks Top-Ranked Basketball Recruit and Potential 2021 No. 1 Draft Pick Jalen Green to Autographed Memorabilia and Trading Card Deal

The Details

Jalen Green has yet to play a game of professional basketball, and already the star shooting guard has signed his first licensing deal. Green, widely regarded as the presumptive first pick in the 2021 draft, has inked his first trading and memorabilia deal with Upper Deck, giving the leader in authentic memorabilia and collectibles rights to produce signed collectibles and trading cards for one of the most exciting young players in the game today.


Careers

Partnership Marketing Sr. Manager 
Pelicans - New Orleans, LA

Manager, Digital Marketing Analytics
Adidas - Portland, OR

Coordinator, New Media and Twitter
MLB - New York, NY

Sports Content Specialist
FanDuel – Cherry Hill, NJ

Digital Marketing Manager
Monterosa – Remote

Sportsbook Marketing Manager
Kindred – London, UK

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