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NBC Sports Elects New Prez | Hashtag Sports Daily

NBC Sports Elects New Prez

July 25, 2018

MLB’s Ryan Howard Investing in Brent Musberger’s Gambling Startup
A VSiN investment is the newest target in a series of strategic plays by SeventySix Capital, a firm starring former MLB slugger Ryan Howard among its partners. Neither party disclosed the terms of the investment.

Legal Sports Report // Eric Ramsey

Former eBay, HP Chief Whitman Invests in Esports Startup
Meg Whitman, the former chief executive of eBay Inc. and Hewlett Packard Enterprise Co., is jumping into esports. Ms. Whitman has invested in Los Angeles-based Immortals LLC, a global esports company founded in 2015.

WSJ // Maureen Farrell (Subscription Required)

Growing Pains: Ad and Sponsor Revenue Key to Esports Growth

Peter Bevacqua Named President of NBC Sports
NBC Sports named Pete Bevacqua, the former CEO of the Professional Golf Association, as the new president of the NBCUniversal unit – the first time it has had an executive in that role since the unit was reorganized in 2011.

Variety // Brian Steinberg

App Annie: World Cup Helped Spark 15% Jump in App Downloads
App Annie's Q2 report shows strong trends for the global app market, particularly as the World Cup drove a significant increase in app usage with millions of people streaming games.

Mobile Marketer // Robert Williams

Senators Continue Front Office Revamp with Hire of New CMO
The Ottawa Senators have hired a new chief marketing officer. Aimee Deziel, a Windsor native who was once the marketing director for the Ottawa Rapidz minor baseball team, was announced Monday as the Senators new chief marketing officer.

Edmonton Sun // Wayne Scanlan

Microsoft and Hendrick Motorsports Renew Innovative Partnership
Microsoft will become the Official Cloud Parners of Hendrick Motorsports after renewing its marketing and technical relationship with the 12-time NASCAR Cup Series champions for the 2018 and 2019 reacing seasons.

Speedway Digest // Steven B. Wilson

SPONSORSHIP: MSG and PepsiCo Announce Exclusive Partnership
MSG and PepsiCo have announced a new partnership, making the beverage and food company one of MSG’s official signature marketing partners. The Drum

ADVERTISING: MLB All-Star Game Scores Revenue Home Run
The 2018 All-Star Game generated $44.8 million in ad revenue, the highest of any of the professional sports league exhibition games over the past year. Marketing Dive

SOCIAL: AZ QB Khalil Tate's Tweet May Spark a Revolutionary Change
One purposeful and poignant tweet from a football player, changed the way they do business at the University of Arizona. Bleacher Report

RATINGS: Woods Puts a Tiger in NBC's Tank with British Open Run
Tiger Woods made a lot of golf fans happy this weekend, as the 42-year-old duffer's Lazarus act during the final round of the British Open helped NBC deliver. AdAge

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Deal of the Day
DeMarcus Cousins Joins Samsara Luggage as Investor and Ambassador

The Details
DeMarcus Cousins will combine his passion for business and technology with a new partnership with Samsara Luggage where he will serve as the company's first-ever ambassador and take an investment stake in the growing business.