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May 22, 2019
According to Mobile Posse and Phoenix Marketing International, consumers want snackable content on mobile, with 41% preferring a 15 to 30 second length content experience and 26% preferring a 30 to 90 second length content experience.
May 22, 2019Fan Fact:
For its latest crossover, Epic Games is teaming up with one of the world's biggest sportswear brands, Jordan, ahead of the NBA Finals on May 30th.
Fortnite has played host to a dazzling number of themed events, featuring collaborations with some of entertainment's biggest franchises including Avengers: Endgame and John Wick.
Unlike the recent movie-themed tie-ins, Fortnite x Jordan won't focus on the game's main fight-to-the-death mechanics. Instead, Epic has launched a new Creative "Downtown Drop" world that requires players to "launch off massive jumps, grind down city streets and collect coins to win." Nike will promote the Jordan brand via in-game items, centering on the classic Air Jordan 1.
Epic tweeted an image using only a series of emojis: a goat, basketball, sneaker and red triangle. This isn't the first time Fortnite had a basketball theme, or a highly anticipated collaboration. Nonetheless, Fortnite is at the top of the mountain, and their marketing department is keeping the game part of the cultural conversation.
The legalization of sports betting has opened up new business opportunities for some of America's biggest media companies, forcing them to decide just how far they want to wade into the world of sports books.
Most critics don't see content creation around sports betting as a breach of journalistic integrity, and the demand for betting content across all networks suggest that fans don't see it that way either.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums during esports events throughout the year. Carl Kuhn, account director for esports at Jung von Matt/SPORTS gave the brand kudos for its creative approach to the spots, which will also appear digitally on platforms like Twitch.
Pringles began it esports partnerships in 2017 with the world’s largest esports company ESL, formerly Electronic Sports League, by sponsoring a single event in Germany. In 2018, two more European events were added. This year, it greatly expanded its deal with ESL to sponsor seven events across 13 European countries.
Read: Chief Marketer
Name: Conner Comp
Job: Senior Manager, Marketing Services, Wasserman
In 140 characters or less, tell us who you are and how you got to where you are today.
Conner: Life-long sports fan, fascinated by the X’s and O’s of the business. Thankfully, my passions opened doors. But, focusing on empowering others kept them open.
What’s one trend in media or marketing that you’re buying or selling?
Conner: Community empowerment: the concept of placing the creative direction of a brand’s marketing platform directly into the hands of its consumers.
What are you working on right now? Any exciting future plans that you’re able to share?
Conner: I’ve been tasked by several of our clients in evaluating a potential relationship with the new LA Stadium and Entertainment District, which is set to open in Summer of 2020. Given the size and scale of the project, it’s certainly been an interesting exercise!
All three have a hand in Forward Madison FC’s swift success on social media. The startup soccer team from Wisconsin was born into the digital age, and is competing with thousands of other players, teams, leagues and brands for the attention of sports fans everywhere.
With limited resources and manpower, it is authenticity, humor and readily available video clips from WSC Sports that help the small content team stand out from the crowd (and, of course, plastic flamingos and music from the movie Titanic). Within a year the team has already garnered international attention and the Mingos are well on their way to becoming everyone’s “second favorite team.”
Click HERE to learn more about how Jurgen Klopp, a pink flamingo and WSC are helping Forward Madison FC, a third division soccer team, win the content game.
Sports-marketing company Infront announced the launch of iX.co, an entity offering digital media and transformation solutions designed to connect brands and sports rights holders to global fan audiences.
The new unit is essentially a combination of Infront’s digital services, such as strategic consulting, with those of martech company Omnigon, a creator of websites, apps and other platforms for a roster of sports properties and brands. iX.co will be focused on creating more personal experiences for users, while growing audiences for content owners.
Nicorette and Dale Earnhardt Jr. Launch New Coated Ice Mint Lozenges
Nicorette unveils the first-ever Nicorette coated lozenge, in partnership with former smoker and NASCAR legend Dale Earnhardt Jr. Together, they're inviting Americans who smoke to put the brakes on their cravings and encourage them to start their quit journey by taking the new lozenge for a Taste Test Drive. As part of the program, Dale will star in a social content series alongside other smokers ready to start their quit journey, including Dale's cousin Danny Earnhardt Jr. and some real-life fans.
Social Media Manager
Hornets – Charlotte, NC
Strategy Analyst, Sports
Intel – Tel Aviv, Israel
Associate Esports Manager
Blizzard Entertainment – Irvine, CA
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