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May 20, 2019
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May 20, 2019Editor's Note:
The Indy 500 will likely be the first time a CBD sponsorship will be featured during an official IndyCar race.
Arrow Schmidt Peterson Motorsports announced its partnership with DEFY—a CBD-based sports performance drink co-founded by Pro Football Hall of Famer Terrell Davis—at Indianapolis Motor Speedway.
Fellow team sponsors, IndyCar and NBC were all open to and approved the idea of allowing sponsorships that advertise products containing CBD. This could change if IndyCar or NBC change their policies. As the CBD market continues to grow across the country, it raises the question: How big of a sponsorship effect can the industry have on IndyCar?
“I think that the amount of investment that I’m seeing in the category, they could range from major associate level on cars out here to full primary,” Jon Flack, president of Arrow Schmidt Peterson Motorsports, said. “It has that amount of investment behind it.”
Dex Deboree, director of “Unbanned” and cofounder of creative studio Los York, is hanging a new shingle called Falkon to better bridge the gap between brands and entertainment–and he’s working with the likes of Carmelo Anthony and PK Subban.
While not commissioned by Nike or Jordan Brand, it was arguably the perfect piece of branded content, celebrating the emotional and cultural connection a brand and product had–and continues to have–with people around the world.
Read: Fast Company
Nestled among the replica kits and Javi Gracia T-shirts at Watford’s club shop is a version of “Guess Who?” in which the board game’s usual cast of characters is replaced with current Hornets players. But jokes at Watford’s unconventional approach have dried up this year as the Hertfordshire outfit have continued to punch above their status as one of the lowest-earning Premier League clubs.
Chief commercial officer Spencer Field has been tasked with quadrupling income from sponsorship and other partnerships, with other upwardly mobile mid-table clubs such as West Ham seen as a benchmark.
Read: City A.M.
College communications and marketing strategies are evolving, and schools are changing the game by providing their athletes with photo, video, and other media content to post directly on personal social media accounts throughout the year.
Individual player accounts have a large following, and combined, a team’s player followings often outnumber official school accounts by over 3X.
While the regular football season offers more action and social media engagement, the off-season is still a critical (and underrated) time to be focusing on content.
When the athlete approach is put in play alongside other marketing strategies, the results play out through powerful recruitment campaigns and increased brand awareness, which both directly impact the success of athletic programs.
AEW's first official live event, dubbed Double or Nothing, takes place May 25 at the MGM Grand in Las Vegas and is being monitored with mutual fascination by wrestling faithful and followers of the Khans' many moves.
AEW is setting out to function more like a cooperative than the top-down organizational structure that's typified wrestling promotions since the dawn of territorial tussles.
Read: Bleacher Report
Tune into VSiN’s online stream for just a few minutes and you will be inundated with spreads, trends, injury reports and historical relevance. From a shiny new studio sandwiched between slot machines at the South Point Hotel Casino and Spa in Las Vegas, VSiN is cementing its role as the CNBC of the gambling market.
As much as the company's CEO, Brian Musburger, may welcome the comparison to CNBC, he also likes to consider a comparison to Bloomberg—the trading terminal and financial news site that has arisen as one of the more sophisticated tools available to financial traders.
Complexity Gaming Partners with MillerCoors
The deal represents MillerCoors’ first significant investment into esports. Also as part of the deal, the team and MillerCoors will work on a new original content series revolving around the best esports stories as provided by Complexity players. The beverage company will also sponsor watch parties for of-age fans at the Complexity HQ to cheer on the team at events, as well as provide legal-age team members with Miller Lite products and co-branded merchandise.
Social Media Manager
Hornets – Charlotte, NC
Strategy Analyst, Sports
Intel – Tel Aviv, Israel
Associate Esports Manager
Blizzard Entertainment – Irvine, CA
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