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May 16, 2019
ESPN's NBA Draft Lottery coverage on Tuesday night drew a 3.9 metered market rating, a rise of 77% from 2018, the network's highest-ever rated NBA Draft Lottery telecast.
May 16, 2019Fan Fact:
SafeTix is expected to be adopted by 27 of the NFL’s 32 teams when the 2019-20 season gets underway in September.
While fans have increasingly embraced tickets they can redeem on their phones, the technology has always been a headache for box offices and venues.
Like print-at-home-tickets, the barcodes can be easily copied through a quick screen grab and sent to multiple people, resulting in an increase in fraud by unscrupulous ticket sellers. After years of outlining a potential solution, Ticketmaster has announced the launch of its much anticipated next generation digital ticket program SafeTix, which creates an encrypted barcode that refreshes every few seconds and allows fans to scan in for a show or sporting event as they walk past a ticketing turnstile.
Welcome to the future of ticketing. The system enables NFL teams to obtain real-time insights about who is attending a game and where tickets are being traded. It also validates tickets on NFL-licensed marketplaces to help further reduce fraud.
The NHL opened voting for the 20 categories—up from 10 last year—which recognize the best photos, videos and GIFs shared on social media by teams and players during the 2018-19 season.
NHL EVP and CMO Heidi Browning said, “The 2019 Fan Choice Awards celebrate our players’ personalities and provide an inside look at their lives, both on and off the ice. Hockey fans are passionate about their favorite teams and players, and the Fan Choice Awards allows us to engage them in new and exciting ways.”
Cable TV isn’t the cash cow it once was. Subscription streaming-video services are proliferating. Before long, Amazon.com Inc. and Facebook Inc. could be bidding against traditional media titans for the right to broadcast packages of NFL and NBA games.
At the center of that transition is ESPN, led by president James Pitaro, who assumed the role last year at a defining moment for the sports TV giant. It was the most high-profile casualty of TV’s decline, losing 9 million subscribers, or roughly 9%, between fiscal 2014 and 2018.
After the Carolina Panthers’ last game of the season, team photographer Melissa Melvin-Rodriguez took a moment to share her gratitude for the other women shooting alongside her on the field.
With Melissa’s help and some inspiration from @womeninsportsphotography (who you need to follow, right now), Libris reached out to a handful of amazing women in sports photography and asked them to share a shout-out or two about who they admire in/on the field.
The response was overwhelming. These shout-outs will move you, and they’ll have you reaching for your phone to start following these incredible visual storytellers.
Once, big-name sponsorship deals were enough to satisfy sports marketers. But amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.
From women's leagues to AR and esports, the sports marketing playbook is growing into a number of new arenas. Here are some of the biggest trends in sports marketing for 2019 that brands should be aware of when entering, or developing their work, in the space.
Read: The Drum
Master & Dynamic just got a big step up thanks to NBA star Kevin Durant and his company, Thirty Five Ventures. The investment business, which has backed the likes of Postmates and Coinbase, will become an equity partner in the New York City-based audio brand, and work with them to create and build products with a focus on sports and music.
American Cornhole League Teams Up with DEVOUR Frozen Foods
The American Cornhole League announced its new partnership with DEVOUR Frozen Foods to crown the top male ACL Pro for the “DEVOUR Man of the Year,” kicking off at Harrah’s Ak-Chin in Maricopa, AZ. The search for the winner will entail a single elimination bracket contest that spans over the remainder of the season. The winner will receive $10,000 and free DEVOUR Frozen Pizza for a year. Fans will be able to follow the action on the ACL Digital Network on July 4th when the first-round matches take place at Mohegan Sun to eliminate half the field.
Manager, Sponsorship & Activation
MKTG – Charlotte, NC
Senior Manager, Influencer Marketing
Foot Locker – New York, NY
VP, Analytics, ESPN+
Disney – New York, NY
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