Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.
May 14, 2019
According to Newzoo, 46% of all video game enthusiasts are female.
May 14, 2019Fan Fact:
U.S. casino operator Caesars Entertainment Corp. said on Tuesday it was tying up with ESPN for content and news related to sports betting.
The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily Wager.
As part of the tie-up, Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks.
The new U.S. sports betting market is a huge opportunity for media, leagues and teams to cash in on sportsbook operators’ need to reach betters through advertising and marketing. While it isn't as much of a deep-dive as Fox Sports' latest initiative, the move by the WWL is their most significant yet.
MLS is launching a 24-hour league-specific channel on Pluto TV, the free streaming service that was acquired by Viacom earlier this year. The channel, which is expected to launch this week and will be simply titled MLS, will be populated with content that MLS already produces or owns.
Pluto TV Senior VP/Content Partnerships Amy Kuessner said while the platform will not be in the market for live sports, it believes its audience—which skews younger than linear television—lends itself well to MLS and soccer.
Bleacher Report has gone all in, quickly adding sports gambling to its digital platforms and expanding its footprint in the space. In February, the company announced a deal with Caesars to develop sports-betting studio shows inside one of its Las Vegas casinos.
The gaming-related programming will start later this summer and is expected to reach the 250 million people who access Bleacher Report across social media. “We are commingling the data we have about usage, experience and what consumers want with Caesars data, which is some of the most powerful and cumulative data in the world for sports betting,” said Bleacher Report Chief Executive Howard Mittman.
Name: Divya Goel
Job: Head of Marketing, Premier Lacrosse League
In 140 characters or less, tell us who you are and how you got to where you are today.
Divya: I’m a data-driven sports marketing professional that has used analytics to drive the human connection between brands and their fans.
What’s one trend in media or marketing that you’re buying or selling?
Divya: Growth of consumer data profiling for the betterment of the consumer experience. I have a firm belief that in an honest company’s hands, the abundance of consumer data can be harnessed appropriately to make a consumer’s experience more enjoyable, personal, and efficient.
What are you working on right now? Any exciting future plans that you’re able to share?
Divya: Really focusing on building a new league and pioneering the way sports operate, both on and off the field. Particularly, our inaugural season starts June 1st. We have all hands on deck, and with a broadcast contract with NBC in place, we are excited to have the opportunity to bring Lacrosse to a larger set of people.
By an extremely conservative measure, jersey advertisement patches could net the league’s teams and players $200 million annually in added revenue. And the NFL would hardly be a pioneer in this space.
Ten years ago, the NFL began adding sponsorship patches to practice jerseys. At the time, it was thought by some that the game-jersey patch was imminent. But a decade later, it doesn’t seem like the most profitable league in American sports is any closer to patchwork. “Never say never, but there are no current plans to pursue or explore,” a league spokesman said earlier this week.
The company that embodies modern professional wrestling—or “sports entertainment,” as coined by CEO Vince McMahon—has been on a growth rampage during the past 18 months. Its stock price has more than doubled as the company, once seen on Wall Street as past its prime, has found itself with the right assets at the right moment to capitalize on the massive disruption in the traditional television business.
Oakland Coliseum to seal Ring Central naming rights deal
The Oakland-Alameda County Coliseum, home to the Oakland A’s and Raiders, is set to become the Ring Central Coliseum. Belmont-based communications firm Ring Central has sealed a three-year, $3 million naming rights deal for the 56,000-seater stadium, including an option for a fourth year. Ring Central will assume a role last held by Overstock.com, which pulled out of its $1.45 million-a-year deal with the Coliseum after the Raiders announced plans in 2016 to relocate to Las Vegas.
Manager, Sponsorship & Activation
MKTG – Charlotte, NC
Senior Manager, Influencer Marketing
Foot Locker – New York, NY
VP, Analytics, ESPN+
Disney – New York, NY
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email firstname.lastname@example.org.