Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.
May 13, 2019
According to Sprout Social, half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained.
May 13, 2019Fan Fact:
The deal, in which Discovery Chief Executive David Zaslav prevailed in a bidding war over the Comcast-owned NBC Sports Group, the owner of the Golf Channel, is expected to be announced as early as Monday.
The acquisition adds further momentum to Discovery's big multi-platform swing into golf entertainment. It builds on the cable programmer's 12-year international rights deal with PGA Tour and an exclusive content deal with Tiger Woods. Discovery said it will seek to “optimize” its exclusive global partnership with Woods across both Golf Digest and PGA Tour platforms.
Editor-in-Chief Jerry Tarde and the rest of the editorial staff are expected to stay with the magazine, although the advertising staff may face cuts as Golf Digest and the PGA Tour begin to jointly handle ad sales.
The $30 million price tag is a fraction of the estimated $430 million that Condé Nast paid to buy the monthly magazine and several smaller titles from the NYT back in 1990, but the monthly and its sister titles aren't tossing off profits of around $20 million a year. It's a different era now.
The sports-focused streaming service fuboTV will soon follow the rest of the industry by offering its own free and ad-supported streaming channel, in addition to its paid subscription, sometime later this year.
In the third quarter of 2019, FuboTV also plans to launch a new minute-long ad-break dubbed “Sports Break” with short-form original content sandwiched between two ads.
Since the start of the season, the NBA has allowed gambling houses to temporarily access its official data without being an approved league partner. Going forward, that information—especially popular for in-game betting—will first require a commercial deal with the league, before a separate contract with an official data provider. Those who choose not to pay will have to rely on slower, unofficial feeds.
The league is moving on to the next phase of its efforts to claim a share of the growing sports-betting industry. Both the NBA and MLB believe they should be compensated directly for wagers placed on their games. Central to that plan is the underlying data that powers the market.
Major sports properties are getting creative with social video. Last summer, the English Football Association partnered with Grabyo to create ‘The Lions Den’, a daily live show during the FIFA World Cup, produced exclusively for social platforms.
Produced remotely using Grabyo, the show combined live interviews, training sessions and exclusive insights from inside the camp. Fans were encouraged to send in questions during the broadcast and vote in live polls - run through Grabyo Producer. Read more details HERE.
When Disney revealed its digital offering last month, Disney+, it scored an early goal against rival broadcasters and streaming services. The world’s largest traditional media company, which has underscored its dominance of the movie business with the Star Wars and Marvel franchises, said many of its hits would be available from day one when it launches this year.
However, it was not just the billion-dollar-earning blockbusters and the newly acquired film and TV assets from 21st Century Fox that had observers excited: it was the prospect of them all being bundled together with ESPN+, Disney’s sports offering.
Read: Financial Times
The joke is on Harvick, who is 43, too old to be a millennial. Back in November, Busch Beer bet that Harvick would win the Homestead-Miami Speedway race -- and if not, it promised to sponsor a car with a millennial-themed paint job for him. "Old guys will rule again at Homestead," the Anheuser-Busch InBev brand tweeted at the time.
The joke doesn’t stop with the paint job. On Twitter, Busch polled its followers about how it should decorate the car. The result is a Ford Mustang affixed with stereotypical slang and images pinned to millennials: avocados and toast, emojis, Snapchat filters and stickers reading “Squadgoals,” “Skrrrt Skrrrt,” "Busch is bae” and “AF.”
Read: Ad Age
LaLiga Signs Americas-Focused Deal with Gatorade
LaLiga has agreed a partnership with Gatorade, focused on four markets in the Americas. The deal with the PepsiCo-owned brand will run for three months and names Gatorade as an Official Sponsor of LaLiga in Guatemala, Honduras, El Salvador and Puerto Rico. The partnership will be targeted at consumers through the ‘Hidrátate como los grandes’ promotion and an international campaign, ‘Hazlos Sudar’, which will feature Barcelona star Lionel Messi.
Manager, Sponsorship & Activation
MKTG – Charlotte, NC
Senior Manager, Influencer Marketing
Foot Locker – New York, NY
VP, Analytics, ESPN+
Disney – New York, NY
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email firstname.lastname@example.org.