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May 10, 2019
According to IAB, ad revenues from digital video totaled $16.3 billion for fiscal year 2018, up 37%. Digital video revenue now makes up more than 15% of total revenues.
May 10, 2019Fan Fact:
“ChangeUp” is a whip-around show that airs for several hours each night, pairing a certain irreverence from Scott Rogowsky and Adnan Virk with live look-ins from the nightly baseball schedule, showing the most exciting action in real-time.
The show is experimental beyond its format. It’s a test for whether baseball can appeal to a younger demographic, and whether an international network few people can pronounce can become a major player for sports rights in the US. The show is also a bet on a group of former ESPN’ers with fraught pasts, though their alleged misdeeds vary wildly in significance.
To build the show, Skipper turned to Horowitz, whose data-driven approach at ESPN birthed a nightly show with Keith Olbermann and the fan-polling focused “SportsNation”—and, most famously, “First Take,” the high-decibel debate show that spawned a host of imitators.
No one is eager to talk about the past, while all three men—Skipper, Horowitiz and Virk—have hitched their futures to DAZN, and to the ability of “ChangeUp” to help the network become a player for broadcast rights of elite American sports properties like the NBA, NHL and NFL.
Read: Washington Post
Next season, Genius will replace Perform Group, which agreed last month to be sold to Vista Equity Partners by billionaire Len Blavatnik’s DAZN Group. Financial terms of the multiyear deal with Genius weren’t disclosed.
Through Betgenius, its sports-betting division, Genius will collect live data from inside stadiums at more than 4,000 games and distribute it in less than a second to hundreds of licensed gambling houses. The deal includes games in the EPL, English Football League and Scottish Professional Football League.
This summer, Nike will introduce Nike Fit, a foot-scanning solution designed to find every person’s best fit. Conceptually, Nike Fit falls somewhere between “why would we reinvent the wheel” and “we don’t even need that wheel.”
Nike Fit uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms to find your right fit. With sub two-millimeter accuracy through dozens of data points, measurements are fed into the machine learning model that accommodates every detail of every Nike silhouette down to the materials that were used, the lacing systems and other critical aspects of fit. This is then paired with AI capabilities to learn a wearer’s personal fit preference and how they relate to the population as a whole.
With Hashtag Sports 2019 only 6 weeks away, we're excited to announce the initial lineup of sessions. Featuring leaders from Hulu, AB InBev, ESPN, Facebook, and IBM to name just a few, the 2019 conference agenda is shaping up to our best one yet! The event will play host to 1,200 senior sports media and marketing professionals at TimesCenter in NYC. Register today before prices increase later this month.
In the week since the release of SI's story about the demise of the Alliance of American Football, a spring league that launched in February and lasted just eight games, The MMQB has been contacted by a number of former AAF employees and other people within the league’s orbit, all wanting to share stories about their experiences with the startup—and, in one case, a tale about Bill Murray.
The Alliance may have been a brief flicker in the American sports consciousness, but it carried a real weight for those working in the trenches.
Read: Sports Illustrated
Reports emerged last month that Disney, and also Amazon, had entered bidding to take on a digital offering for the out-of-market Sunday package, after NFL commissioner Roger Goodell fueled speculation that the league wants to split its rights into two linear and direct-to-consumer segments.
While it is not yet clear how the NFL plans to move forward, Disney’s chief executive Bob Iger told investors on Wednesday that the company has been exploring opportunities around Sunday Ticket, though was unwilling to go into any great detail...
Philadelphia Eagles Extend Naming Rights for Lincoln Financial Field
The new deal runs through 2032 and is worth $170 million. The original deal between the Eagles and Lincoln Financial Group was for 20 years. Now, the stadium in South Philadelphia should remain Lincoln Financial Field for at least 30. As part of the deal, Lincoln Financial Group will have a “more dynamic stadium presence,” including new signage on top of the stadium.
Manager, Partner Marketing
Instagram – New York, NY
Manager, Sports Brand Solutions
Disney – New York, NY
Sr Manager, Marcom Strategy
EA Sports Madden – Orlando, FL
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