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The move to launch Fox Bet comes as part of a wide-ranging deal Fox signed with The Stars Group that was announced after the market closed yesterday.
The plan is to launch two betting products under the Fox Bet umbrella. One is a nationwide free-to-play game that awards cash prizes to people who correctly predict the outcomes of games. The other gives an opportunity to place real money wagers on sporting events in states with legalized gambling.
“There'll be certain places, like our FS1 show ‘Lock It In,’ where it's going to be tightly integrated,” said Fox Sports CEO & Exec Producer Eric Shanks. “Probably on some of our radio shows that are on television, more tightly integrated. You will see integrations in our pregame shows, but sitting here today, just announcing this deal, we still have a lot of work to do to say exactly how all of that's going to be.”
This is perhaps the boldest step taken by a U.S. media company in the sports gambling space to date. While ESPN has given no indication that they are interested in making a similar move, other media companies are follow suit.
Bud Light is giving soccer fans in Las Vegas a chance to virtually experience a game 1,500 miles away with immersive technology. The beer brand procured four seats from Mexico City's famed Estadio Azteca, the only stadium in the world to host two FIFA World Cup finals, for fans to sit in while they wear a VR headset to watch a live game.
The four "Seats of Glory" will be featured at Beerhaus, a beer hall on the Las Vegas Strip, for tonight's Liga MX playoff match between Club América and Cruz Azul.
Read: Mobile Marketer
News publishers and other media companies might have had a fraught relationship with the major social platforms over the years, but sports leagues—perhaps unsurprisingly—get the white-glove treatment. Sometimes, this includes more favorable deal terms.
One area where TV networks still have the advantage is in the actual broadcasting of live games. While Amazon, Facebook and Twitter have shown an interest (and done some deals) to broadcast live games, TV networks are more likely to pay the expensive rights fees—mostly because they need to as ratings for other genres of programming continue to plummet.
In 2018, Kids Entertainment generated more views (183B) on YouTube than Sports and Gaming combined (154B). With that enormous scale, how can a business stay relevant and earn their audience's attention?
Barbie manufacturer Mattel landed as the 5th most viewed global brand in 2018 - taking in 1.5 billion views! Watch this fireside chat with Mattel and Tubular Labs as they discuss how Mattel were able to harness the power of social video intelligence to know what their fans wanted to watch, and stay in front of shifting industry and customer preferences. This exclusive chat reveals how Mattel:
With the 2019 FIFA Women's World Cup drawing closer, fans of the US Soccer Women's National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike.com for a quick purchase.
The USWNT soccer Lens will only be available today and the timing is close enough that users can snag a jersey in time for the team's "Send-Off Series" of matches begin on the 12th against South Africa, followed by Belgium and Mexico.
The same teams win Formula One races almost every weekend. John Malone, the Denver billionaire who in 2017 paid $4.4 billion for Formula One, wants to change that. Since its founding in 1950, Formula One has become the world’s most popular motor sport and one of just a handful of truly global competitions, with races in 21 countries this year.
But since Liberty took over, F1’s revenue and payments to teams have been flat. Its television audience shrank by two-fifths in the 10 years to 2017. “There has to be some degree of cost containment and a more appropriate apportionment of revenue to create a competitive grid,” says Sean Bratches, a former ESPN exec who serves as F1’s commercial operations chief.
Naomi Osaka Scores Another Brand Deal, Adding Mastercard
Osaka, who wore the Mastercard logo on her visor during her debut match at the Madrid Open this week, tweeted about the deal, which was confirmed by her talent agency IMG. Global companies embracing new tennis star to promote brands. It’s the tennis star’s seventh corporate endorsement since last summer's U.S. Open.
Manager, Partner Marketing
Instagram – New York, NY
Manager, Sports Brand Solutions
Disney – New York, NY
Sr Manager, Marcom Strategy
EA Sports Madden – Orlando, FL
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