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May 8, 2019
According to Toluna, while 30.4% of American consumers don’t trust influencer recommendations, 49.3% of them have bought something based on a recommendation on social media from an influencer.
May 8, 2019Brand Fact:
B/R knows that people share their content to Instagram, and now the Turner-owned sports publisher is trying to take advantage of that behavior to get people to install its mobile app.
Bleacher Report has updated its mobile app so that people can share content from the app to Instagram Stories. When people view an Instagram Story featuring content shared from Bleacher Report’s app, they will be able to tap the post either to install or open Bleacher Report’s app.
Since Instagram is a social platform, it’s possible that the people who install the app from Instagram may be more likely to sign up for Bleacher Report accounts in order to take advantage of the app’s social features. If they do, then that will make it easier for Bleacher Report to personalize the content and ads that it shows those people across its owned-and-operated properties.
FOMO. Bleacher Report’s hope is that fans will see a breaking news post that a friend shared to their Instagram Story, be bummed that they weren’t the first to know, and opt to install the app to get the scoop in the future.
Oliver Luck, the architect of it all, is the embodiment of establishment credentials: five-year NFL quarterback; father of Andrew Luck; highly-regarded sports exec with a resume spanning NFL Europe, MLS and the NCAA. Avuncular and genial, the 58-year-old Luck speaks with a voice that could pass for Cris Collinsworth’s and with a worldliness befitting a Rhodes Scholar finalist. He is erudite and thoughtful, quick with a historical quote and endlessly tickled by trivia.
It is an identity starkly contrasting the existing impression of the original XFL, a boorish, irreverent outfit launched by Vince McMahon that flamed out spectacularly after one car crash of a season. That league’s raison d’être was to exacerbate (and capitalize on) football’s powerful id: harder hits and fewer penalties.
Read: Sports Illustrated
The NBC Sports summer lineup will look a little different this year thanks to the addition of the Premier Lacrosse League. That field lacrosse league’s inaugural season starts on June 1, and NBC will broadcast all 39 games in one way or another, with 16 on NBCSN and three on NBC’s broadcast network.
This makes a fair bit of sense for NBC, though. Their first major property is the NHL, which usually wraps up in early June and the Premier League wraps up this week and doesn’t start again until August 10. So they have to go a bit further afield for summer programming (especially in a non-Olympic year).
Read: Awful Announcing
Major sports properties are getting creative with social video. Last summer, the English Football Association partnered with Grabyo to create ‘The Lions Den’, a daily live show during the FIFA World Cup, produced exclusively for social platforms.
Produced remotely using Grabyo, the show combined live interviews, training sessions and exclusive insights from inside the camp. Fans were encouraged to send in questions during the broadcast and vote in live polls - run through Grabyo Producer. Read more details HERE.
With Disney, Amazon, Netflix and AT&T just some of the combatants now in the video streaming wars, "There is only going to be more competition and more interest for key assets like this in the future," CEO Chris Ripley said, talking about licensing sports to big tech companies. "We have an interest in as broad a distribution as possible."
Sinclair already distributes content to multiple cable, satellite and streaming companies, including YouTube, owned by Alphabet Inc's Google. Adding more digital clients like Amazon would be just another distributor relationship, as the company views live sports as a long term profitable business because of its scarcity.
The series will recap each week in the league as well as give an up-close-and-personal, inside look at life in the NFL–on and off the field–across the endurance test that is the NFL season.
“We’re looking forward to working with the talented team at NFL Films to provide fans not only the final word on each week of the season but also inside access to some of the most powerful stories behind the grind,” said Epix president, Michael Wright.
Arsenal Team Up With National Geographic
English top-flight soccer club Arsenal have signed a content partnership with National Geographic Partners, the Disney-controlled joint venture that runs the eponymous magazine and TV network. Under the deal, which runs until 2021, new content will be produced to highlight the tourism opportunities on offer through the Premier League club’s official partner, the Rwanda Development Board and made available through National Geographic’s digital and social travel platforms. The partnership continues Arsenal’s ties to the country. Last May, the Rwanda Development Board became its first official sleeve sponsor, with Visit Rwanda also becoming the club’s official tourism partner as part of the three-year deal.
Manager, Partner Marketing
Instagram – New York, NY
Manager, Sports Brand Solutions
Disney – New York, NY
Sr Manager, Marcom Strategy
EA Sports Madden – Orlando, FL
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