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May 2, 2019
According to opendorse, former Ole Miss wideout D.K. Metcalf’s audience has grown by 541.3%, with more than 300K new followers since Jan. 1. For perspective, the average prospect’s audience has grown at a 10.8% rate over the same time period.
May 2, 2019Engagement Expertise:
For this weekend, NBC is adding an online betting program that will appear on its website, NBCSports.com, and its app.
It is another preview of where the future of sports on TV is going. With seven states having legalized gambling, NBC Sports has added the 30-minute show, “NBC Sports Bet: Derby Special” at 5 p.m. on Saturday as a digital companion to its regular TV coverage.
Ahmed Fareed will host the NBCSports.com show. The program will have many guests and will feature Eddie Olczyk, the former Ranger who is NBC’s chief handicapper. Olzyck, as compared to the regular broadcast, will have expanded time as he tries to match his success from last year, when he picked the top three finishers.
Fox Sports has its own daily afternoon talk show with “Lock It In,” as does ESPNews with “Daily Wager.” Now NBC is shooting its shot as it tries to become a known player in the emerging sports-betting TV space. It's only fitting that they're turning to a longtime wagering staple for the new venture.
Read: New York Post
Verizon and Yahoo Sports are creating a one-stop spot for these fans to enjoy NFL action. Previously, games were streamed just through its Yahoo Sports app.
Now, Yahoo Sports has extended its NFL streaming rights to its Yahoo Fantasy Football mobile app. Starting with the 2019-2020 season, fans can watch for free and unauthenticated all local and primetime games through the app, in a fantasy-friendly environment.
Read: TV Technology
It’s likely that hyperpersonalized targeting and retargeting will be commonplace in the next 18 to 24 months thanks to the booming Japanese ad tech market. How did this happen? The Japanese networks went from a primarily ad-supported terrestrial TV model to an app-based model, which is also ad-supported.
It was an easy switch in a country where less than 20% of households subscribe to a cable service. But thanks to massive sports mega-contracts like Mike Trout’s, that simply won’t happen in the United States—at least not for a long time.
Launched in late 2015 as the content development and production arm of the National Football League Players Association (NFLPA), Athlete Content & Entertainment (ACE Media) develops and identifies athlete-driven content opportunities across a range of genres, platforms and partners.
Built on the NFLPA’s exclusive group licensing rights, ACE Media has developed projects spanning the content spectrum, from long-form series and specials for broadcast and cable to short-form digital content for brands and publishing partners.
Uniquely positioned as a true “one-stop shop” for athlete-driven content, ACE provides a full suite of services that include athlete procurement, creative development, physical production and distribution strategy, among other things. Moreover, ACE has leveraged its position as an athlete-owned, athlete-first company to expand football, working with athletes in all sports.
Foot Locker is collaborating with Champion Athleticwear to sell and promote branded apparel from five esports teams known across the competitive video gaming world. The effort is part of a coordinated marketing effort that includes an exclusive in-store tournament on May 18 at Champion's flagship Champs Sports Times Square store.
At that event, which will be streamed live on Amazon's gaming channel Twitch, fans can buy jerseys, sweatshirts and T-shirts from the collection and compete against their favorite gamers from the teams.
Read: Marketing Dive
In a way, the Bears themselves are testing the waters with the launch of their fitness center, the end-product of a pitch fitness mogul Mark Mastrov made to the Bears and other NFL teams several years ago.
Before this month, the extraordinarily cautious franchise hadn’t had so much as a pro shop outside of Soldier Field in their 100-year history. Branding experts think the Bears could win big with younger fans with such a move.
Read: Chicago Tribune
Wells Fargo Extends PGA Sponsorship By Five Years
Wells Fargo, the PGA Tour and tournament host organization Champions for Education announced today that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through 2024 after signing a five-year extension. The new deal coincides with the news that Quail Hollow Club in Charlotte, North Carolina will continue to host the tournament, having staged all but one edition since its PGA Tour debut in 2003.
Manager, Digital Marketing
Chicago Fire – Bridgeview, IL
Manager, Marketing Tech
MSG – New York, NY
Manager, Partnership Development
Golden State Warriors – Oakland, CA
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