Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.
May 1, 2019
We've just added several new speakers to the lineup for Hashtag Sports 2019 in New York City (June 26-27). Hear from David Stern, ESPN's Mina Kimes, and 100+ more executives and influencers on the future of sports media & fan engagement.
May 1, 2019Conference Countdown:
The sports-media giant with an influence that extends across several types of media, is getting out of one particular venue: print.
The Disney-controlled company said Tuesday that it would shut down ESPN The Magazine, which has been on newsstands since 1998, in September. It is likely that a handful of print/publishing/circulation employees—said to be in the single digits—will be without jobs come September, but most have already been integrated across ESPN's platforms.
According to ESPN, their “data shows the vast majority of readers already consume our print journalism on digital platforms, and this approach will maximize our reach and impact. In the future, we will explore releasing tentpole collections such as ‘Body’ in special, differentiated print formats.” ESPN intends to continue publishing big magazine-type features with high-end photography online.
The magazine’s end serves as another reminder of how the rise of digital media has affected once-stalwart print properties, like ESPN The Magazine and Sports Illustrated (still up for sale).
The new partnership with the MLB will allow the site to exclusively live-stream 13 MLB games during the second half of the regular baseball season. While YouTube TV had previously partnered with MLB—it’s currently serving as the presenting partner for the World Series, for example—this is YouTube’s first-ever exclusive live-game partnership with the league.
The games will also include a pre-game and post-game show, and will contain MLB and YouTube-themed content from popular YouTube creators, who have yet to be announced.
Elevate Sports Ventures, backed by the owners of NBA, NFL and NHL teams, will lead the day-to-day ticket sales effort for the XFL’s eight teams, and bolster the business operations of the league under a two-year deal. The tie-up comes about a month after another spring football league, the Alliance of American Football, ceased operations.
The goal of the affiliation with Elevate is to bring the football league to market as efficiently as possible. As part of strategy, Elevate will create a team-and business-operations group for the XFL’s league office, similar to what’s used by the NBA.
Major sports properties are getting creative with social video. Last summer, the English Football Association partnered with Grabyo to create ‘The Lions Den’, a daily live show during the FIFA World Cup, produced exclusively for social platforms.
Produced remotely using Grabyo, the show combined live interviews, training sessions and exclusive insights from inside the camp. Fans were encouraged to send in questions during the broadcast and vote in live polls - run through Grabyo Producer. Read more details HERE.
Sports media and entertainment is growing fast in the region that has long been known for theme parks and tourism. The sizable presence of sports media and video game industry signals a hub growing outside of the New York and California regions, and the optimum sports-playing weather brings plenty of tournaments and players for training.
The level of talent is also primed in Central Florida, with a fairly large pool of creative workers fostered by Disney World, as well as simulation talent coming out of defense-focused companies who are finding new applications for augmented reality, including video games.
Just because Knicks fans still packed the Garden with a thumbs-up understanding of the team’s tanking, that didn’t mean people were watching from home. Knicks telecasts on MSG Network went in the tank also this season, seeing a ratings drop of 38% over last season. If Kevin Durant lands in NYC that could all change, and it’s already being speculated among industry insiders he’d host his own show on MSG Network.
Read: NY Post
cbdMD & BIG3 Announce Official Partnership
cbdMD has finalized an exclusive agreement to become the Official CBD Partner of the BIG3, a 3-on-3, half-court basketball league, founded in 2017 by Ice Cube. As the first CBD company to partner with the BIG3, cbdMD will receive a depth of integrated sponsorship benefits. cbdMD's signature asset is becoming the exclusive jersey patch sponsor on the front of all three jersey versions for all twelve BIG3 teams to be worn by players during games.
Manager, Digital Marketing
Chicago Fire – Bridgeview, IL
Manager, Marketing Tech
MSG – New York, NY
Manager, Partnership Development
Golden State Warriors – Oakland, CA
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email email@example.com.