Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.
April 26, 2019
According to Pew Research Center, the top 10% of Twitter users in terms of activity are responsible for 80% of tweets created in the U.S.
April 26, 2019Fan Fact:
The partnership provides ACE with additional capital, production capabilities, and sales and marketing resources that will create content opportunities for athletes, distribution networks and brand partners.
Under the deal, Allied Sports, the sports unit of Allied Global Marketing, which connects advertisers and publishers with consumers through sports-related branded content, will serve as ACE Media’s exclusive sales and partner development agency.
Despite being owned by NFL players, the scope of ACE Media’s content initiatives extends beyond football and incorporates athletes in all sports, both domestic and international. It has developed content projects featuring NBA, NHL and MLB players and is currently working closely with the U.S. Women’s National Soccer Team Players Association as the team prepares to defend its World Cup title this summer.
“A rising new media powerhouse, ACE Media is changing the sports-lifestyle content business by building it around the athletes,” said Allied Global Marketing CEO Clint Kendall.
Madison Avenue can’t place ads in NFL TV broadcasts in the off-season – there aren’t any – so it’s doing the next best thing. Disney said ad slots for its coverage of the NFL Draft sold out a week ago. The surge of attention from sponsors comes after Disney worked to claw back some broadcast rights to the Draft in the wake of the NFL giving Fox dibs on the event last year.
The NFL Draft isn’t the Super Bowl by any means, but it brings in substantial viewership. The NFL last year said a broadcast of the Draft across ESPN, Fox and the NFL Network over three days nabbed an average of 5.5 million viewers at any given moment and reached 45.4 million people in total.
Taco Bell is signing on as a sponsor of Bleacher Report’s House of Highlights, an NBA-focused Instagram account with 12.6 million followers. The fast-food restaurant will sponsor the account’s Stories on Thursday nights.
The outlet’s content and large—and young—social media following has attracted the interest of big brands. Yahoo, Foot Locker, Pizza Hut, Nike and Air Jordan have sponsored stories on the House of Highlights Instagram before, but Taco Bell is the first to sponsor the posts on a weekly basis.
Read: Ad Age
Under Armour is waking up to a harsh reality. Shoppers don’t really care what the brand says about its products. The opinions of their peers and the athletes donning Under Armour’s performance-driven sportswear hold infinitely more weight, said Patrick Grissinger, senior digital product manager, global e-commerce. So its messaging will increasingly reflect that sometimes-inconvenient truth.
Under Armour’s move to elevate the voices of shoppers comes as consumers increasingly turn to peer and influencer content to get inspired and to make a decision, he said. “There is a balance we have to achieve now, between our voice that speaks to why the product exists, and our customers’ voice, which is much more trained on how it meets the needs of real consumers.”
Nike submitted a trademark application for the word ‘cryptokicks’, signaling it may be gearing up to launch its own digital currency and a host of cryptocurrency related products. The application outlines how the company‘s proposed digital currency could be used by an online community.
The document also describes an online footwear and clothing marketplace, as well as “a website featuring technology that enables users to mine, earn, purchase, store, and transfer blockchain-based tokens, coins, cryptocurrencies, and other crypto assets.” If Nike gets the green light, it will obtain rights over the cryptokicks name for four years but has to launch a commercial product under that name in order to fully get the trademark.
Mission Foods partners McLaren in Indy 500 and Formula One
Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One. Under the deal, the Mission logo will brand the McLaren-Chevrolet and race-suit of Spanish driver Fernando Alonso at the Indy 500 in May. Mission Foods will also become a McLaren Racing Formula One partner and will carry out activations at the Mexico and US Grands Prix in October and November, respectively.
Director, Brand Marketing
Nike – New York, NY
Dallas Cowboys – Frisco, TX
We Are Social – Sydney, Australia
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email email@example.com.