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April 23, 2019
According to Lowe’s, the materials they supplied and used to build the NFL Draft Stage consisted of 42,000 linear-feet of 4x6’s (the equivalent of 140 football fields), 39,000 square-feet of plywood, and 50,000-pound truckloads of lumber.
April 23, 2019Brand Fact:
The NFL Draft, an annual highlight for pigskin fans, is being broadcast on ABC and ESPN but with differing narratives.
The ESPN and ABC broadcasts will each be tailored for different types of viewers, and the hope is that two differentiated broadcasts can do more to broaden the NFL’s appeal. ABC’s coverage will tilt toward entertainment. “We are really going to give you storytelling,” says Robin Roberts, who is moving this week from mornings on ABC to primetime, about dozens of “young men and their families” and their first steps into big-league sports.
Meanwhile, ESPN’s coverage will lean toward sports die-hards, with more attention being paid to what Connor Schell, ESPN’s executive vice president of content, calls “X’s and O’s coverage.”
Throwing both ABC and ESPN at the Draft isn’t just a bid by parent company Disney to bring more viewers to an off-season football mainstay. The two-network maneuver represents the clearest signal yet of the entertainment giant’s desires to increase their push towards broadcast rights for the National Football League.
A Major League Baseball panel has issued a new sealed decision in the long-running dispute between the Washington Nationals and Baltimore Orioles over television rights fees. Stephen R. Neuwirth, a lawyer for the Nationals, filed a motion in New York Supreme Court in Manhattan on April 15 asking the court to confirm the arbitration decision issued by baseball’s Revenue Sharing Definitions Committee. While the decision is known to the parties, Neuwirth asked for the court to allow the decision to be submitted under seal.
Read: Washington Post
Waiting in long lines to enter sports stadiums, then again to order at concession stands, is about as synonymous to the football experience as pigskin itself. However, some stadiums, including the Seattle Seahawks’ CenturyLink Field, are starting to use biometrics to authenticate tickets, confirm visitors’ ages and accept payments for alcohol purchases.
Biometric solutions that allow users to quickly enter the stadium or move through concession lines could be key to reinvigorating guests’ experiences or even attracting new visitors. “Increasing the speed of service and getting fans back to their seats and to the action on the field is our goal as venue operators,” says Zach Hensley, the Seahawks’ VP of venue operations and guest experience.
Name: Zach Shefrin
Job: Digital Marketing Manager, Def Jam
In 140 characters or less, tell us who you are and how you got to where you are today.
Zach: I’m a member of the Def Jam Recordings Digital Marketing team. I’ve been at Def Jam for a year and have had the pleasure of working with some phenomenal artists such as YG, 2 Chainz and YK Osiris.
How do you define engagement?
Zach: Engagement in the eyes of a music industry digital marketer is two-fold; the obvious being social media engagement-views, comments, likes, interactions, and follower growth. The second form of engagement, which is harder to obtain, is pulling in the fan further down the marketing funnel beyond just social media.
What’s one element of the sports and entertainment industry that you’d like to see change?
Zach: I would love to see major music labels, like Def Jam, start taking on athlete management and sports projects in a more official capacity. We’re definitely making strides when it comes to our partnerships with the NY Jets, recent collaborations with AS Roma, and content with Bleacher Report, but there is a lot of audience overlap to exploit. Roc Nation has done a great job making itself a player in both sports and music and I think it’s only a matter of time that the majors (Warner, Sony, Universal) explore this angle.
When Tiger Woods raised his arms in victory at the Masters, he knew the financial gain he would take in personally. The winner's share increased to $2.07M, up from 2018, a number that was easily quantifiable. However, as it has been with any Woods win in the past, the financial impact goes beyond himself to his title sponsors, the tournaments he plays in and the brands involved with those tournaments.
GumGum Sports works with brands and companies is able to measure ad equivalency by determining how long brands are showing up in footage clips across television and a large ecosystem on social media and equating that number to actual dollars. Although GumGum hasn't yet analyzed this year's Masters numbers, the effect of Tiger winning is thought to be north of $550M, a $100M increase over last year's victory by Patrick Reed.
It was a cool, blustery evening when the Tennessee Titans unveiled new uniforms in April 2018, and despite the fact it was really just a football-themed fashion show, a crowd of about 20,000 fans packed Broadway in downtown Nashville anyway. The production was impressive enough that it convinced the NFL that Nashville was ready for something bigger.
Nashville has hosted the NCAA Women’s Final Four and NHL All-Star Game, but the NFL Draft will trump them all. It became a feasible event for Nashville to land because of what the NFL wants it to become. “They changed the format to more of a festival, and I think that really fits our city as well as anything,” Nashville Sports Council CEO Scott Ramsey said.
IHG Hotels & Resorts Named Official Hotel Partner of US Open
The multi-year agreement between the USTA and IHG, which begins with the 2019 US Open, also includes sponsorship of the Western & Southern Open in Cincinnati, part of the US Open Series. As a preeminent fixture on the global sporting calendar, the US Open presents an exciting new opportunity to create once-in-a-lifetime experiences for IHG’s well-traveled guests and IHG Rewards Club members. Guests and IHG Rewards Club members will enjoy the benefits of this partnership, with exclusive US Open experiences and opportunities to experience the brands on-site at Flushing Meadows during the tournament itself.
Director, Brand Marketing
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Dallas Cowboys – Frisco, TX
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