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April 22, 2019
According to iSpot.tv, the biggest regular-season spenders on NBA telecasts across the partner networks included State Farm ($22.5 million), Metro by T-Mobile ($17.6 million), and Taco Bell ($16.2 million).
April 22, 2019Brand Fact:
The WNBA is set to nearly double its national TV exposure with the new deal.
The league, which will begin its 23rd season next month, also has a deal with ESPN to show 16 regular season telecasts, including three on ABC. The CBS Sports Network deal will broadcast 40 WNBA games. Last year, the WNBA had a strong regular season with combined average viewership across ESPN2 and NBA TV up 31% over 2018.
"This agreement provides great live content throughout the summer in primetime and on weekends, and aligns two great brands in the WNBA and CBS Sports. We look forward to working with the WNBA for many years to come," said CBS Sports Chairman Sean McManus.
The deal may not end with just broadcast rights, with the two sides still discussing expanding the coverage to include features and other WNBA programming. It's a major step forward for women's sports.
Read: USA Today
Can gambling unpop the sports bubble and hold together the $100-a-month cable bundle? Maybe. When the Supreme Court last year struck down a federal law banning sports betting, they knew it was good news for the beleaguered cable bundle, the glue of which is live sports.
Now underway are experiments to do just that, which will likely change televised sports forever. The shining city on a hill for teams and their TV partners, of course, is online gambling. Even the most boring or blowout contest might still be riveting to viewers if allowed to place bets by smartphone on every pitch, putt or free throw.
Now you can get your media on the side with your cycling class. A growing number of high-end gyms and fitness studios are dabbling in media as a way to increase revenue, and it’s a tactic that goes beyond basic content marketing designed simply to lure and market to new customers or existing ones. These brands are building out publications, video and audio products, and launching internal media teams to get brands to spend money with them, on display advertising, event sponsorships and more.
It's time to book your New York City travel and >hotel for the premier forum for education surrounding fan engagement: Hashtag Sports 2019. Our annual conference will host 1,200 senior media and marketing professional June 26-27 at TimesCenter.
The 2019 agenda overview and first ten sessions are now live online! Take a peek at just a few of the topics that will help you become an engagement expert. With four unique tracks each day, there is something for everyone.
Capital One Arena has become the first sports venue in the world to utilize Alipay, the Chinese digital payment platform. Alipay, a subsidiary of ecommerce group Alibaba, will be available for use across ticketing, concessions and team merchandise, allowing for a seamless experience for platform users, targeting visitors from China.
“Not only will it give our fans another way to pay quickly and easily, we will also have the opportunity to better connect with the global audience visiting the arena,” said Jim Van Stone, President of Business Operations at Monumental Sports.
The UK is seeing a rise of what can only be described as "Sunday League YouTube teams". At the very lowest rung of the footballing world, Sunday League squads tend to be made up of average people working a nine-to-five, who rarely, if ever, have time to train, and see their weekend kickabout mainly as a social activity. But these new teams are sparking a Sunday League revolution–using social media to reach an audience of thousands.
With these teams, it's not just the way they play the game but their ability to tap into different cultures – like social media and grime music–that is fueling their success. At the moment, the scene seems to be focused on London–although their fans hail from all across the country–but all these teams have plans for national, if not global, domination.
White Claw Partners with the Kentucky Derby
White Claw Hard Seltzer – the number one selling hard seltzer in the nation – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. To celebrate its first year at the Kentucky Derby, White Claw created custom White Claw-branded scarves and pocket squares, which will be handed out to fans onsite. Attendees who are interested in documenting their Churchill Downs experiences can also interact with the brand on social and take advantage of the White Claw® custom Snapchat filter, which will be unveiled starting Friday, May 3rd at the Kentucky Oaks race and available throughout the weekend.
Director, Brand Marketing
Nike – New York, NY
Dallas Cowboys – Frisco, TX
We Are Social – Sydney, Australia
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