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April 18, 2019
According to eMarketer, U.S. advertisers will spend $3.25 billion on ads placed within video games on mobile, desktop or console platforms, a 16% increase over 2018.
April 18, 2019Fan Fact:
The media company is making a deeper push into the golf space with the “Barstool Classic,” a multi-city golf amateur tournament that gets underway this spring.
The multi-month tournament will begin with eight qualifying events in major markets, including Boston, Chicago, Washington D.C., Philadelphia and New York, leading up to one championship event. The tournament features teams of two playing at 50% handicap in four-ball format.
“Your average golfer looks to have fun on the course but also to compete. They love to have a little something on the line. They want those 5-footers to matter. They’re hungry for the member/guest vibe—healthy competition in a fun setting—and the Barstool Classic will provide that environment, on a large scale, to amateur golfers across the country,” said Sam Riggs Bozoian, co-host of Barstool's golf podcast.
Barstool's fiercely loyal customer base will surely flock to the event as they have shown an admiration for the merchandise and properties that the publisher has already created.
Even though viewership of the National Basketball Association was down 8% during the regular season, marketers have lined up to take part in the post-season action. Strong demand has already gobbled up between 85% and 95% of the inventory on ESPN, ABC and Turner’s TNT with percentage rate increases over last year in the high single digits.
Both media buyers and the networks say regular-season ratings have minimal impact on the post-season, though. The first reason is that the playoffs involve the better teams with stars playing head-to-head every night, and second, there are numerous superstars who have huge social media followings that help draw viewers—particularly younger ones—in for the playoffs.
Read: TV News Checker
With so much poised to change as the Cubs prepare to launch their own lucrative television channel next season, here is a date well worth reflecting upon: April 16, 1948. It was the beginning of a special relationship between the team, its fans and TV, set in motion by P.K. Wrigley, then the team’s owner.
When WGN and the Cubs came together 71 years ago, the screens were small and the pictures sometimes hard to make out, but they nevertheless forged a lasting bond with everyone whose fandom began with watching the Cubs on TV, whether in the Chicago area or nationally on the superstation.
Read: Chicago Tribune
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They are on the court, chatting up VIPs. They are in the coaches’ meetings, plotting strategy. On the sidelines, scouting competition. In the war room, recommending trades. They’re building the buildings. They’re hiring and firing. They’re making sure that Bryce Harper and Carson Wentz come to the Wells Fargo Center, they’re making sure that you come, too.
This group of women does not think of themselves as a “group of women;” rather, they are simply coworkers. They recognize that the example they set will act as a beacon for the next generations, but that’s not their focus. They aren’t crusaders. They’re professionals.
Read: Philadelphia Inquirer
Note: 76ers' CMO Katie O'Reilly is joining us June 26-27 for Hashtag Sports 2019. Register here to hear from Katie and hundreds of other engagement experts.
The Stanley Cup Playoffs are heating up the ice, and National Hockey League players with the trophy in their sights are sharing their experiences on the league’s Facebook, Twitter and Instagram channels.
One player on each of the 16 teams participating in the postseason is taking part in video diary series Cup Confidential, where they will talk about their team’s performance, the atmosphere in the arena, their pregame rituals, fans and their home lives, among other topics.
LA Angels Team Up with MemorialCare
The MLB has agreed a multi-year partnership with health system MemorialCare. As the Angels’ Official Healthcare Partner, the two parties will focus on positively impacting the health and wellness of Angels fans and the larger Orange County and Los Angeles County communities by raising awareness of issues such as cardiac health, cancer and other life-altering conditions. Community outreach will include Initiative Nights at Angel Stadium that support and raise funds for specific health issues, MemorialCare sponsorship of the annual Angels 5K and Health Expo, and volunteer days with employees of the Angels and MemorialCare at local charities.
GMR – San Francisco, CA
Project Manager, Esports
La Liga – Madrid, ES
Senior Manager, Analytics
MLS – New York, NY
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