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April 17, 2019
According to Twitter, 2.5M tweets were sent about the Masters this weekend. Of that number, 2.1M were about Woods, accounting for 84% of all Masters tweets.
April 17, 2019Fan Fact:
The move will offer brands the chance to advertise themselves between 2021 and 2028 ahead of both the Olympic and Paralympic Games.
A sales team is being built by NBCU and LA2028, plus the USOC that will begin presenting opportunities for brands to associate themselves with four sets of games crowned by the 2028 Summer Games in Los Angeles, the first time the summer Olympics have been in the U.S. for 32 years.
And Wasserman believes now is the time to take advantage of the cultural impact. At no other time in Olympic and Paralympic history have the stakes been higher, and yet more rewarding. We are at an inflection point in the sports, lifestyle and live event business that demands a complete reimagining of the model and approach to embracing and involving marketers.
Nothing brings people together like the pure emotional power of the Olympic Games. This partnership between NBCUniversal and LA 2028 is a true first for the industry, and gives marketers the opportunity to make an unrivaled economic and cultural impact," said Linda Yaccarino, NBCUniversal’s chairman of ad sales and client partnerships.
Disney received final-round bids of about $10 billion and up for the Fox RSNs, with John Malone’s Liberty Media, Sinclair Broadcast Group, Ice Cube’s Big3 U.S. basketball league among those vying for the assets.
Ice Cube’s Big3, which has lined up Will Smith, Serena Williams and Snoop Dogg as content partners, has complained that Charter Communications has tried to torpedo its bid for the networks. The group alleges that Charter has threatened to drop the channels from its cable systems in an attempt to help Liberty, Charter’s biggest shareholder, win the assets.
AT&T has informed DirecTV Now and U-Verse TV customers that they no longer have access to NFL Network. AT&T said both the NFL Network and the Red Zone Channel remain available on DirecTV satellite-TV service. “However, as we continue to manage content costs, we could not reach an agreement with the NFL to continue to carry their channels on U-Verse TV and DirecTV Now.”
It’s a very interesting point to note in light of the ongoing conversations around Sunday Ticket. The NFL is committed to having Sunday Ticket appear exclusively on DirecTV for the 2019-20 NFL season, but after that, they have the ability to opt out, and they seem to be still pondering that (or at least splitting the package between DirecTV and a streaming suitor).
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The prepaid wireless brand owned by T-Mobile is running a social influencer campaign for the NBA playoffs that challenges fans to a game of H-O-R-S-E. Contestants must follow basketball influencers Tristan Jass, Jesser, Kris London and Cash on Instagram, who during the playoffs will demonstrate a challenging basketball shot. After videotaping themselves performing the shot, mobile users are encouraged to share across social media.
By launching the campaign during the NBA playoffs, which began on April 13 and lead up to the NBA Finals in late May, Metro is aiming to engage young basketball fans, especially those that follow individual players or trick-shooters like Jass and Jesser on social media.
Read: Mobile Marketer
We are witnessing a revolutionary period in how fans experience sports. Gone are the days where enjoying sports involves simply sitting in a stadium or in front of a screen as a viewer. Thanks to technology, fans want more.
The challenge, then, is for sports teams, media, venues and associated companies to stay ahead of the game by offering innovative ways to engage sports fans’ interest and imaginations through enhanced experiences. If done right, this can help create richer stories, build audiences, retain supporters, generate more targeted marketing initiatives and therefore reap even more commercial benefits and proven ROI.
Imperial Oil Signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada. The partnership, includes a national campaign featuring Imperial's Esso brand launched across Canada in conjunction with the 2019 Stanley Cup Playoffs. The campaign celebrates hockey at all levels played in communities across Canada. Imperial will also get on-site activation rights for the 2019 Tim Hortons NHL Heritage Classic, featuring the Calgary Flames and Winnipeg Jets on October 26, 2019.
GMR – San Francisco, CA
Project Manager, Esports
La Liga – Madrid, ES
Senior Manager, Analytics
MLS – New York, NY
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