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April 16, 2019
According to Pew Research Center, among 18-24 year olds, the three most used social media sites are Instagram (75%), Facebook (76%), and YouTube (90%).
April 16, 2019Fan Fact:
When it comes to the business acumen of athletes, the stories we’re told are of two extremes: those who lost it all, or the pros who make more with age.
Uninterrupted, James and Carter’s digital media startup that tells athletes’ stories, is launching a new podcast series, Branching Out, that aims to tell some lesser-known, but no less inspiring stories of post-sports career success. It is part of a larger brand partnership with Chase Bank, and will be released as part of the company’s Kneading Dough podcast and video series, which is dedicated to talking to athletes about financial issues, challenges, and education.
While Carter stars in the video series, the podcast host of both Kneading Dough and Branching Out is former NFL wide receiver Andrew Hawkins, who is a living, breathing example of what the series aims to portray. Now Uninterrupted’s Director of Business Development, Hawkins interned at the company while still playing for the Cleveland Browns and getting his master’s degree in sports business management at Columbia University.
The goal is not only to change the narrative around athletes and business but also to take away the stigma often associated with discussing financial and business challenges.
Read: Fast Company
The former NFL quarterback is coming back to Disney’s ESPN+, hitting the road to revisit seminal moments in NFL history in 30-episode documentary series “Peyton’s Places.” Slated to debut July 15 exclusively on ESPN+, the series will be presented in five chapters, each comprising six episodes. In addition, ESPN and/or ABC will air special compilations, recapping each part after the full episodes debut on ESPN+.
In the series, the two-time Super Bowl champ with the Indianapolis Colts interviews former NFL players, coaches and other key figures about football history and its cultural impact. The series is part of ESPN’s celebration of the NFL’s 100th season, produced by NFL Films in collaboration with ESPN+.
UK media coverage of women’s sports has been neglected for years. Inconsistent coverage makes normalizing women’s sport difficult, but being ahead could be a useful way for a publisher to differentiate. Now an increasing number of UK publishers are starting to prioritize women’s sports as a major part of their editorial mandates.
The Telegraph has been among the first to publicly pledge its long-term commitment to women’s sports. Last month, the publisher revealed it has appointed a dedicated team of four staff to run the women’s sports vertical. Other digital media publishers such as GiveMeSport and Copa90 have also made serious commitments to readdressing the imbalance, both in terms of the staff they attract and coverage.
Name: Meka Morris
Job: Chief Revenue Officer, ISM Connect
In 140 characters or less, tell us who you are and how you got to where you are today.
Meka: Sports marketing veteran. KU Track and Field athlete and Boston native, now advancing technology and new business development at ISM Connect.
How do you define engagement?
Meka: It’s all about understanding how fans and venues consume and engage with content and their behavior when they are at events. ISM is able to summarize this into live event visual analytics that help venues understand who is in their building, and what they are most passionate about. The ability to measure fans and their affinities is among the most important assets for sports teams and leagues.
What’s one trend in media or marketing that you’re buying or selling?
Meka: Data is king. When you look at successful brands and how they market to customers, it’s all about analytics -- understanding what channels their fans are engaging on and what content drives conversions and ultimately ROI. A lot of marketers think they have a real sense of who is engaging with their brand, but the data might say otherwise. Expect this trend to continue -- brands are gathering data from more and more sources to better serve their fans and enhance the event experience.
Where do esports fit on a traditional sports network? Fox Sports is trying to work that out, with a little help from online platform Caffeine. The two will co-present live broadcasts of several events in the FIFA 19 Global Series right up to the FIFA eWorld Cup.
With the area still developing, Fox and Caffeine are working together to understand how best to present esports to viewers. For FIFA esports fans, this means more ways to watch. Fox Sports will carry key events on its cable channels while trying to determine the role of esports on its broadcast platform, and Caffeine will provide online streaming.
Sunday’s final-round coverage of the storied tournament marked the highest-rated morning golf telecast in 34 years, or as far back as CBS’ records go. It marked the highest-rated golf telecast on any network since CBS’ coverage of last year’s Masters.
It also seems that news of Wood’s win and perhaps live viewers wanting to watch some history one more time was a winner for CBS Sports too. The afternoon encore presentation of the final round pulled in a 3.4/8 in metered markets for the net. Put another way, that’s the third best any golf broadcast has done in 2019 so far.
Fever and Salesforce Announce Multi-Year Sponsorship
The Indiana Fever announced a multi-year sponsorship in which Salesforce will become the team’s new jersey partner. The Fever will debut the jersey with the Salesforce name across the front of the Fever jersey and its logo on the jersey shoulder beginning this season. The Fever-Salesforce sponsorship is an expansion of a multi-platform agreement last fall with Pacers Sports & Entertainment, which expanded its use of Salesforce to personalize every digital interaction with fans to create the ‘Ultimate Fan Experience.’ Salesforce will also be the presenting sponsor of the Fever’s Pride Night on June 9, celebrating diversity and inclusion in our community.
GMR – San Francisco, CA
Project Manager, Esports
La Liga – Madrid, ES
Senior Manager, Analytics
MLS – New York, NY
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