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April 15, 2019
According to WilliamHill, a Nevada resident placed an $85,000 bet on Tiger Woods to win The Masters, with the payout of $1.19M (14-1 odds), resulting in the single largest U.S. payout in their history.
April 15, 2019Fan Fact:
In an era when more consumers are migrating to new ways of watching video favorites – including sports – coming up with new ways to broaden ESPN’s appeal is critical.
Through use of digital media, producers are working to start conversations about sports events days and even weeks before they take place and “hopefully build interest that we can pay off in a big way” on the live broadcast. And ESPN’s efforts to talk to audiences earlier about sports events appears to have gained momentum.
By launching a series of live-streamed programs via Twitter; surprise takeovers on Instagram that can feature sports figures as well as ESPN hosts and analysts; Snapchat shows; and smart chatter about ESPN journalism that starts online as well as on shows like “Get Up,” ESPN is sparking earlier conversations with fans and generating awareness among sports aficionados who may have been focused on other matters.
Executives have had to stop thinking just about programming for ESPN’s flagship “SportsCenter” and pre-game shows and start considering how to get to a fan who has yet to turn on the TV set.
Vista Equity Partners is behind the acquisition, a deal that will see Perform merged with Stats, the sports technology, data and content company. Stats offers real-time sports data storage and delivery, proprietary analytics tools, and historical databases.
The new entity will combine Stats expertise in artificial intelligence with both companies’ historical archives, creating what has been described as a “treasure trove of sports data primed to be unlocked by AI.”
Agency INPHANTRY launched an augmented reality app for sportswear brand Puma that pairs with the new limited-edition LQD Cell Origin Air sneaker. Instead of using QR codes to activate the experience, the app is designed to recognize the shoe when scanned with a smartphone camera through machine learning and AR tracking.
Puma's app-powered AR experience gives younger, digitally native consumers another reason to choose its brand among the vast array of styles that line the walls of shoe stores. Younger consumers who grew up using smartphones tend to seek experiences they can share on social media. Such sharing is the essence of viral marketing that extends the reach of ad campaigns through user-generated content.
Read: Mobile Marketer
It's time to book your New York City travel and hotel for the premier forum for education surrounding fan engagement: Hashtag Sports 2019. Our annual conference will host 1,200 senior media and marketing professional June 26-27 at TimesCenter.
The 2019 agenda overview and first ten sessions are now live online! Take a peek at just a few of the topics that will help you become an engagement expert. With four unique tracks each day, there is something for everyone.
The NBA is raising awareness for the NBA Playoffs with a double-decker bus activation rolling through NYC and Los Angeles. The pop-up, designed by Spark Foundry, builds off the overall Playoffs "superhero" campaign using comic-book illustrations, with players like Stephen Curry and Joel Embiid, to bring the excitement of the playoffs directly to the fans. The social media friendly experience is designed for IG feeds.
FanDuel Sportsbook continued its recent ascent as NJ sports betting neared a record month in March. Make it back-to-back months and three out of four overall that FanDuel Sportsbook topped the NJ sports betting market.
FanDuel Sportsbook, which operates its retail and online operations through Meadowlands Racetrack, posted $17.5M in revenue. That’s roughly 55 percent of the total revenue in the New Jersey sports betting market for March. Of that $17.5M, $13.3M came from NJ sports betting online. In fact, wagers through NJ sports betting apps accounted for more than 80 percent of all handle for the third consecutive month.
Read: Legal Sports Report
PepsiCo Links Up With Indianapolis Motor Speedway
Officials from PepsiCo and the Indianapolis Motor Speedway announced a multiyear partnership, in which Pepsi and MTN DEW become the Official Soda Beverages of IMS and Aquafina the Official Water of IMS starting with the 2019 season. PepsiCo products will be served exclusively at concession stands and in suites throughout the historic facility starting with the INDYCAR Grand Prix and 103rd Indianapolis 500 presented by Gainbridge in May.
GMR – San Francisco, CA
Project Manager, Esports
La Liga – Madrid, ES
Senior Manager, Analytics
MLS – New York, NY
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