Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.
April 12, 2019
According to CrowdTangle and Sprinklr, Bleacher Report was top in overall engagements with 155M during March Madness this year.
April 12, 2019Fan Fact:
The digital agency wanted to do something “really ambitious” for Design Week Portland, and given the team’s work with Nike, it made sense to ask: “What if we invented the next basketball, the next football?”
AKQA used an existing recurrent neural network architecture, feeding it data of 400 sports, which it used to generate sports concepts and rules. The AI was good at coming up with descriptions for sports like “underwater parkour” but reviews were mixed. It also suggested creating rules for a sport where players pass a ball back-and-forth while in hot air balloons or on a tightrope.
Jenkins insisted that Speedgate could never have been created by humans alone: “Using AI as a member of a creative team takes us to a new place, that we never could have gotten to without it.” But it took a back-and-forth process with the human team at AKQA to narrow the list down for playtesting, and then to refine the rules into something people might actually want to play.
Stadium, which reaches some 25 million homes today — the majority of them on free TV — is betting on the future of broadcast television. It is a bet that as companies invest in direct-to-consumer subscription products such as ESPN+ and Turner Sports’s B/R Live, there is an untapped sports audience that can be reached via 1950s-era technology: the rabbit ear antenna.
Stadium executives point out the potential of the free TV experience. In 2017, the FCC announced a new broadcast standard for free TV that essentially expands the digital bandwidth of each channel. Over the next five years, each over-the-air station could broadcast as many as 25 individual digital sub-channels.
Read: Washington Post
The Masters, golf’s most exclusive tournament, has long avoided the commercial opportunities that most global sporting events covet. Media rights? They’re given to CBS on a handshake agreement and well below market value. Sponsors? There are only three and they pay just enough to cover CBS’s costs. Even the tournament food lacks the typical sports markup.
The result: The Augusta National Golf Club, the tournament’s organizer, potentially leaves millions of dollars on the table each year. But there is a benefit to the approach, according to Nielsen, which studied last year’s telecast. Augusta’s own brand enjoys far more media exposure than what other golf tournaments get, including the other three majors.
It's time to book your New York City travel and hotel for the premier forum for education surrounding fan engagement: Hashtag Sports 2019. Our annual conference will host 1,200 senior media and marketing professional June 26-27 at TimesCenter.
The 2019 agenda overview and first ten sessions are now live online! Take a peek at just a few of the topics that will help you become an engagement expert. With four unique tracks each day, there is something for everyone.
The Big 12 has agreed to a deal that gives ESPN the rights to all football championship game through 2024 and makes the league the first Power Five conference to provide exclusive content to ESPN+, the cable giant's online subscription streaming service. The new agreement calls for Big 12 content on ESPN+ to be branded specifically for the conference, creating a de facto digital conference network.
Fox and ESPN share television rights to Big 12 games and are in the middle of 13-year deal worth $2.6 billion signed in 2012. Three years ago the Big 12 brought back its football championship game, and while ESPN paid for the rights to the even-year games, Fox declined to buy the rights to the 2019, '21 and '23 editions.
Read: USA Today
The Phillies have been one of MLB’s hottest commodities after signing Bryce Harper and getting off to a strong start this season. Despite the team being covered more heavily than in recent years, Social Media Coordinator, Tim Stoeckle, doesn’t know if the hype has reached a fever pitch yet. Philadelphia is hungry for a winning baseball team, and although the season is young, the hype surrounding the team is palpable.
They’ve found that fan engagement is very important. People like to feel as if they’re part of something bigger, and we’ve built a community on our social platforms where fans not only have conversations with each other, but with the official team account as well.
NHL Announces Multi-year Partnership With MassMutual
The NHL has announced the partnership with MassMutual, which will be named the Official Life Insurance and Retirement Planning Partner of the league. To launch the partnership, the NHL and MassMutual unveiled the NHL Most Valuable Hockey Mom campaign, which celebrates Mother’s Day and the sacrifices ice hockey mothers across the United States make behind the scenes. The campaign runs until Friday, May 3. MassMutual will also receive significant presence during NHL tentpole events, including the Winter Classic, Stadium Series, All-Star Weekend and across NHL broadcast and digital media channels throughout the regular season and Stanley Cup play-offs.
Sports Marketing Senior Manager
Pepsi – White Plains, NY
Director, Business Development
NFL – New York, NY
Digital Advertising Specialist
Whitecaps – Vancouver, CN
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email firstname.lastname@example.org.