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April 11, 2019
According to SuperData, in 2020, revenue from in-game spending on premium console is expected to contribute $4.9B to the $13.2B market, up 7% from $4.6B in 2019.
April 11, 2019Fan Fact:
For the first time since 2005, LeBron James won't be heading to the NBA Playoffs—and even off the court the Lakers star's bid for Hollywood domination appears to be hitting a small roadblock.
It's more complicated than it seems. Fellow All-Stars Stephen Curry, James Harden and Kevin Durant likely won't join James on the celluloid court, but that has more to do with sneaker contracts and the film's script and less to do with James' ability to enlist high-profile ballers. In fact, Warner Bros. is responsible for roping in talent, not James.
As to why shoes matter, Nike is essential to the Space Jam franchise. The 1996 first film was based on the "Hare Jordan" commercial directed by Joe Pytka, who also helmed the feature. That makes the involvement of Curry (Under Armour) and Harden (Adidas) nearly impossible.
Those familiar with the script say Space Jam 2 will rely less heavily on a Dream Team of hoops luminaries than the Michael Jordan-led film, which saw more than a dozen real-life NBA stars cameo. Instead, LeBron's family arc is key, with a yet-to-be-cast teen character named Dom as the second lead.
Read: Hollywood Reporter
Buoyed by the commercial possibilities, the likes of the NBA, MLB, NHL, and Major League Soccer have each struck official partnerships with MGM Resorts, while the NFL announced its own deal with Caesars Entertainment. But these commercial agreements represent only a piece of the larger sports betting puzzle for the leagues.
Ask them, and they’ll tell you that much more significant is the opportunity to use gambling as a vehicle to draw in, engage and interact with millions of sports fans across the country. Simply put, more betting on sports means more eyeballs watching and paying attention to those sports, and that equals more money flowing into the leagues’ coffers.
While Your Call Football has all the traditional trappings of a football operation, it doesn't have a permanent home base, and depending on whom you ask, it isn't even really a league. In fact, Julie Meringer, YCF president, will tell you defiantly that it is not. "We're about the fans," she says.
Because YCF is a hybrid of fantasy, tech app, football and video game, it can be hard to define. For fans on the app, it's a low-stakes but potentially high-payoff endeavor that allows them to feel personally invested in the game. For the YCF staff, it's a patented technology that all professional sports leagues should be falling over themselves to license. For the players, primarily post-collegiate, sometimes-NFL guys, it's another shot at getting called up.
It's time to book your New York City travel and hotel for the premier forum for education surrounding fan engagement: Hashtag Sports 2019. Our annual conference will host 1,200 senior media and marketing professional June 26-27 at TimesCenter.
The 2019 agenda overview and first ten sessions are now live online! Take a peek at just a few of the topics that will help you become an engagement expert. With four unique tracks each day, there is something for everyone.
IBM will track every shot taken by every player at the Masters and use its AI platform Watson to produce three-minute highlights of every round. While IBM launched automated highlights for a select few players last year, the tech company will be expanding those capabilities to include all of the roughly 90 players at the 2019 Masters, which tees off today.
The AI will help power the Masters’ “Round in Three Minutes” feature, which is a highlights package that serves fans across the tournament’s digital platforms a bite-sized summary of a single player’s round. Previously, the Masters’ editorial team produced these highlights manually, scouring and classifying video, sorting and packaging the best golf shots.
Major League Baseball is loosening the reins for the 2019 season and beyond, granting all 30 teams direct control over their YouTube accounts. It’s a shift in content structure—previously, team digital staffers had to send creative materials to a centralized studio in New York City to be posted—that illustrates MLB’s evolving view of the platform.
Teams taking ownership of YouTube is an effort by the league to show clubs that it’s relaxing some digital control. In the early 2010s, MLB “kind of hated YouTube” because it viewed the social platform as stealing baseball content—which had a monetary value—and giving it away for free, with highlight packages, in particular, tightly controlled by the MLB league office while it protected local media rights deals.
Read: Morning Consult
ASICS Announces Multi-Year Sponsorship of Los Angeles Marathon
ASICS announced a five-year sponsorship deal with Conqur Endurance Group that will make the sports performance brand the official footwear and apparel partner and presenting sponsor of the LA Marathon beginning in 2020. The agreement comprises significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions. In addition, ASICS will expand its partnership in Southern California by becoming official partners of the Pasadena Half Marathon, The LA Big 5K, and Santa Monica Classic 5K and 10K. ASICS will also look to support Conqur's extensive youth running and community programs.
Sports Marketing Senior Manager
Pepsi – White Plains, NY
Director, Business Development
NFL – New York, NY
Digital Advertising Specialist
Whitecaps – Vancouver, CN
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