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April 10, 2019
According to ESPN, the Women's NCAA championship game scored a 2.2 rating, up 11 percent from last year, and the Hartford/New haven was highest-rated market even without UConn.
April 10, 2019Fan Fact:
The NHL is recruiting a group of youth advisers to help the league better connect with Gen Z and get them invested in the sport.
The council will assist and provide insight and suggestions to the league on matters including marketing, community engagement, events, social content and understanding rules of play. Applicants must be between the age of 13 to 17, be open, honest and willing to share your ideas with the NHL and their peers as well as have a passion for hockey.
Power Players is born from the actions of Sabrina Solomon, a teenaged avid hockey fan. In 2017, just after the NHL’s CMO Heidi Browning had started in the role, she did an interview with The Wall Street Journal about her plans for the league. Solomon, who was then just 11 years old, saw the article and wrote to Browning, telling her she had some ideas of her own. Impressed, Browning invited her into the NHL’s offices for the day.
The hope is that with these varied insights from the team of Power Players, the NHL can get a better picture of what Gen Z is looking for from a professional sports organization.
Making the NFL even more popular isn’t easy, especially when it’s competing in places where futbol reigns supreme. For Aaron Jones, director of fancentric marketing, engagement—rather than sales of products such as jerseys—is paramount. He is among an increasing number of brand marketers who use marketing cloud software to better understand how their consumers engage with their brands.
Read: Ad Age
Last year, the Sixers rolled out a playoff campaign, "Phila Unite," that was wildly successful in Year 1, and it's coming back for a second season, because if it ain't broke, don't fix it, but not without disagreements. The NBA wanted the Sixers to put the severed snake logo on a uniform. The Sixers said no. They want to safeguard against overusing the logo.
"We want to build a movement that we continue to build that equity in that transcends time," said Sixers CMO Katie O'Reilly. "We think this can be the rallying cry for the city, for our fans around the world for playoffs for years to come. And that's really the goal here. So, can we continue to sort of ring the bell, if you will, and make folks aware and really have the discipline to keep it special and unique to the playoffs."
It's time to book your New York City travel and hotel for the premier forum for education surrounding fan engagement: Hashtag Sports 2019. Our annual conference will host 1,200 senior media and marketing professional June 26-27 at TimesCenter.
The 2019 agenda overview and first ten sessions are now live online! Take a peek at just a few of the topics that will help you become an engagement expert. With four unique tracks each day, there is something for everyone.
The 21 team eSports league has been appearing on Twitch, and now YouTube will livestream more than 230 regular-season, tournament, playoff and finals games for the season that runs from the beginning of April until August.
The NBA’s relationship with YouTube has been growing. The NBA became the first pro sports league with a YouTube channel in 2005. The NBA, WNBA, NBA G League and NBA 2K League YouTube channels have generated more than 5.6 billion combined views. Last year, YouTube TV became the first presenting partners of the NBA Finals and the WNBA Finals.
Read: Broadcasting & Cable
Adidas is doubling down on its partnerships with non-athletes. Last week, the company announced a partnership with Beyoncé to re-release her athleisure line, Ivy Park, and create her own signature brand for Adidas. It’s the latest high-profile celebrity partnership Adidas has signed over the last five years as the brand looks to maintain its cultural cool factor.
To set itself apart from competitors, Adidas has tried to woo celebrities with promises of being an equal creative partner, has used scarcity to keep the hype going for products long after a partnership deal is inked, and using its celebrity partnerships to make inroads with a broader demographic.
Seattle Storm Announces Decade-Long Partnership With Symetra
The Seattle Storm announced a 10-year partnership with Symetra Life Insurance Company, a national provider of employee benefits, annuities and life insurance based in Bellevue, Wash. Per the agreement, Symetra branding will appear on the upper left-hand shoulder of the Storm’s home and away jerseys. In addition to its jersey patch sponsorship and designation as ‘Official Life Insurer of the Seattle Storm,’ Symetra will also present the team’s 2019 campaign celebrating the 20th season in franchise history. The organizations will unveil a joint community partnership and future philanthropic endeavors later this spring.
Sports Marketing Senior Manager
Pepsi – White Plains, NY
Director, Business Development
NFL – New York, NY
Digital Advertising Specialist
Whitecaps – Vancouver, CN
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