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April 2, 2019
According to Nielsen, 23% of the U.S. adult population attended at least one MLB game in their home market in 2018, compared to just a 12% average across professional ‘stick and ball’ sports.
April 2, 2019Fan Fact:
Westbrook Studios and Apollo World Touring will collaborate with Formula 1 on a new broadcast initiative to launch next year.
The partnership will feature A-list celebrity guests—led by Will Smith—on pre-filmed stunts and challenges and live performances set around F1 Grand Prix weekends.
The deal is an outgrowth of an episode of Will Smith’s The Bucket List, which premiered on Facebook Watch. F1 continues to build out its entertainment and content offering, amd partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to attract even more star power to F1 and the Grands Prix around the world, engaging with an even wider audience.
This creative partnership allows F1 to pull a new audience into its fan base, on multiple digital formats. It will also present commercial partners with an opportunity to collaborate on an annual destination entertainment format.
In addition to a new playing formula that will bring nations together for a weeklong tournament in a single venue, the Davis Cup is also implementing a new sponsorship strategy that will make tennis’ top team competition look different to television viewers—all depending on where they are watching it.
The group behind the new Davis Cup—led by Barcelona defender Gerard Pique—is planning to use virtual replacement advertising during broadcasts at the inaugural “World Cup” of tennis in Madrid from Nov. 18-24, meaning sponsors’ logos and banners will be superimposed digitally on the courts.
According to CBS and Turner Sports, March Madness Live is setting new records for streams and streaming hours so far, with both categories up by more than 25% compared to last year.
Data from the streaming measurement and analytics firm Conviva says through rounds one and two of the tourney, streaming hours are up 65% compared to last year. Perhaps most interesting: This viewership is happening in front of the TV glass.
Name: Marissa Blueweiss Ruskin
Job: Director of Social Media Sponsorship at Major League Baseball
In 140 characters or less, tell us who you are and how you got to where you are today.
Marissa: Sales-minded marketer and branded content enthusiast. Ability to hit the curve. Champion for the success of my team. Head of lunch strategy.
What’s one trend in media or marketing that you’re buying or selling?
Marissa: Instagram Stories. Users are tapping though their IG story feeds at increasing rates and we’re developing a ton of creative ways to integrate brands into these stories while maintaining content integrity. They truly provide a rare “ownable” opportunity on social. As I often tell our sales team, they’re the social answer to a homepage roadblock.
What’s one element of the sports industry that you’d like to see change?
Marissa: I'd probably reword this to an element of the industry I’d like to see continue to change. Women in my organization have been elevated into more senior leadership roles than when I first broke into sports three years ago, so things are definitely trending in the right direction!
La Liga North America is launching the English-language series, dubbed ‘United States of La Liga’, in August. The 12-episode documentary is centered around the stories and lives of La Liga fans in the US, and will be part of a portfolio of original La Liga content such as traditional matchday analysis and magazine shows.
In conjunction with production companies in Los Angeles, La Liga wants to ensure it shines a light on teams beyond the traditional powerhouses of Real Madrid and Barcelona, allowing fans to discover the league’s untold stories.
CBS has been the home of PBR since 2012. Under the terms of the pact, the network will add more hours in the 2019 season and then televise nearly 20 broadcast hours of programming each subsequent year over the course of the agreement.
Coverage will feature top events including the Monster Energy Bucking Battle, Iron Cowboy and Jack Daniel’s Music City Knockout, as well as the Global Cup, the premier international bull riding competition.
National Adds Cubs, Giants to MLB Roster
National Car Rental has broadened its portfolio of MLB partnerships by striking deals with the Chicago Cubs and San Francisco Giants. As part of its Chicago partnership, National will be the presenting sponsor of ‘Cubs Stolen Bases’ replays. In San Francisco, National’s sponsorship will include signage visible on the Giants’ new batter’s box LED sign. Off the field, sponsorship elements will be accompanied by multiple digital and social assets. The Cubs partnership includes a takeover of the Cubs Destinations homepage, a unique travel digital content series and a dedicated email to Cubs.com subscribers. The Giants partnership includes a Facebook and Twitter social content series and a dedicated email to Giants.com subscribers.
Partnerships Manager, Gaming
Twitter – New York, NY
Account Executive, Fox Sports
FOX – New York, NY
Director, Competitive Gaming
Electronic Arts – Redwood City, CA
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