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NASCAR Gives Fans a Digital Pit Stop

NASCAR Gives Fans a Digital Pit Stop

February 16, 2017

MEDIA + TECH

Vivid Seats Unseats StubHub at ESPN
The online ticket resale service now has one of the world's most popular sports websites on its side. Secondary ticket marketplace Vivid Seats announced it has signed with ESPN as the company's official ticketing partner. (Crain's)

NBA Players Declare Independence (in Marketing, Anyway)
On Friday, about 100 of the league’s top players and their union will huddle about something they haven’t been able to discuss for 20 years: how to market and profit from their own collective images. (WSJ)

Modop Partners with Talent Agency to Expand Esports Sponsorships
Digital advertising agency Modop has launched a partnership with The Agency for Professional Esports. Under the new partnership, Modop will match APE’s clients with brands to expand esports sponsorships. (VentureBeat)

Attendees Glance

NextVR and NBA Putting Together VR Highlights of All Star Weekend
The 66th All-Star game and sponsored events that precede it will be given the premium highlight treatment in the NextVR app immediately following the TNT broadcast of the festivities each night. (UploadVR)

NASCAR Becomes First Sports League to Launch 'DVR for Internet'
NASCAR and DeskSite jointly announced the official launch of the NASCAR DeskSite, an interactive and personalized video app that delivers premium, high-definition video content on-demand to fans for free. (Future Sport)

Every Bandwagon Warriors Fan Should Read This Twitter Account
Up until just a few years ago, the Warriors were known for dismal records and blown draft choices—not for creating basketball magic. Now one longtime fan is making sure all that suckage doesn't get lost. (Mashable)

CULTURE + INNOVATION

How LeBron James Plans to Become a Global Entertainment Icon
LeBron James' first act, becoming one of the greatest basketball players in history, is all but settled as a success. His second act—to become a global entertainment icon—is just beginning. (ESPN)

Jeff Bezos Wants Amazon to Be the Next HBO, Showtime
It’s not TV: It’s Amazon Prime. Armed with a growing number of award-winning movies and TV shows, Amazon is weighing a charge into the premium television and movie channel business. (New York Post)

How BuzzFeed Makes Money from Its Tasty Food Videos
After making thousands of videos, BuzzFeed’s cooking video channel Tasty knows the formula for making a short, engaging video served up on Facebook. Now they are sharing that know-how with advertisers. (Recode)


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POST OF THE DAY

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