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Overtime Banks $23 Million from Carmelo Anthony, Victor Oladipo, Spark Capital | Hashtag Sports Daily

February 14, 2019

Fan Fact:
According to Variety, the five biggest U.S. pay-television providers collectively lost around 3.2 million customers in 2018.


Top Story

Overtime banks $23 Million from Carmelo Anthony, Victor Oladipo, Spark Capital and others

The digital sports-media startup focused on high-school athletes, has raised $23 million in Series B funding.

What are the details?

Venture-capital firm Spark Capital led the round, which brings the two-year-old company to $33.5 million raised to date. Others participating include MSG Networks and NBA players Victor Oladipo and Carmelo Anthony, who’s investing via his Melo7 Tech II fund. With the latest funding, Overtime has a valuation of around $100 million.

The company launched with short-form content centered on high-school basketball stars, and over the past year has expanded its coverage to include soccer, football, esports and women’s basketball. Overtime also is looking to launch live in-person events and activations and is eyeing international expansion.

The bottom line:

Overtime continues investing in content, and people continue investing in Overtime. They've monetized through branded-content deals and nascent e-commerce/merchandise business and look to be a rising star in the space.

Read: Variety


RIGHTS

Fox inks deal for World Surf League exclusive U.S. media rights

FOX Sports and the World Surf League announced a deal to make FOX Sports the exclusive U.S. television broadcaster for WSL’s 2019 Men’s and Women’s Championship Tour, as well as the Big Wave Tour.

FOX Sports will telecast more than 500 hours of WSL programming, including live contests and highlight shows, across their broadcast channels and app in 2019.

Read: SVG


SOCIAL

Twitter is checking in at the scorer’s table for the 2019 NBA All-Star Game

LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? NBA fans can choose which one of those four players will be featured in a complementary Twitter livestream experience during the 2019 NBA All-Star Game Sunday night by voting via @NBAonTNT during the first half.

The player who earns the most votes will be followed by an iso-cam during the second half of the game, and that special Twitter livestream will be announced by Taylor Rooks, Candace Parker and Brandon Armstrong, with special guests including Rob Perez.

Read: Adweek


Updates

Entries for The Hashtag Sports Awards now LIVE

Connecting with the modern fan is no easy feat — and it’s time the industry’s best and brightest (AKA you!) get the recognition deserved for excellence in engagement.

By entering the Hashtag Sports Awards, you have the chance to be recognized among the engagement elite in the industry. If you’ve created game-changing work that delivered results and set a new benchmark for effective engagement, enter now!

Click here to enter your work


CONTENT

Snap is offering to pay $50,000 per episode for original Snapchat Discover shows

Snap is willing to pay for original shows, and it’s enough to pique entertainment executives’ interest in producing for Snap’s vertical video platform.

Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat. The company is looking for Snap Originals that would air for 10 to 12 episodes, with each episode running between five and seven minutes.

Read: Digiday+


Athletes

Be like Mike: LeBron James wants to own an NBA team

When LeBron James arrives to lead Team LeBron against Team Giannis, he will do so with admiration for what Jordan has done. The six championships and Hall of Fame career, of course, but Jordan's maneuvers and deal-making to become the controlling owner of an NBA franchise has captured James' attention anew as James matured from basketball star to businessman.

James has made it clear his goal is sports team ownership in the future. Just as with his playing career when James has charted his own course but often looked toward Jordan for inspiration, someday James hopes to be hosting his own All-Star Weekend.

Read: ESPN


What Else Is Trending?
  • CONTROVERSY: Jimmy Haslam, owner of the Cleveland Browns and CEO of Flying Pilot J has pulled out of a deal with ESPN after they published a critical story on the inner workings of the Browns
  • HISTORY: Sports Reference, the popular sports almanac, has no shiny office, instead it resides in a 100 year old church in Philadelphia
  • ATHLETES: Breanna Stewart discusses how social media helped her find her voice and grow confident using it
  • TALENT: Activision Blizzard has begun its long-rumored layoff process, and will be eliminating 8% of its estimated 9,600-person workforce
  • MARKETING: Bojangles' made a LeBron inspired billboard celebrating its biscuits for the NBA ASG in Charlotte, the brand’s hometown

Rad Ads

  • Brand & Campaign: @MLS // Our Soccer
  • Agency: Cornerstone
  • Influencer: @PrinceRoyce

DEAL OF THE DAY

AirAsia Extends Partnership with UFC

The Details
AirAsia has extended its partnership with UFC for another year to continue developing and discovering new MMA talent in the Asia Pacific region and create original content for MMA fans. According to AirAsia, co-branded UFC-AirAsia merchandise will also be available on AirAsia flights starting with model airplanes of the UFC-branded aircraft with more innovative campaigns and activations are planned for 2019. Both parties first inked a partnership in 2017, with AirAsia serving as UFC’s official airline sponsor.


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