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Bleacher Report, Turner Dive Into Sports-Gambling Content in Pact With Caesars Entertainment | Hashtag Sports Daily

February 8, 2019

Fan Fact:
According to Ooyala, 62% of video consumption came from mobile devices in Q2 of 2018, with smartphones alone accounting for almost 50%.


Top Story

Turner dives into sports-gambling content in pact with Caesars Entertainment

WarnerMedia’s Turner Sports inked a pact with Caesars Entertainment to develop sports gambling content.

What are the details?

Under the agreement, Bleacher Report will establish a studio inside the sports book at the Caesars Palace Las Vegas hotel and casino. The new B/R-branded studio will be a central hub for the creation of a “wide assortment of gaming-related programming and editorial content,” which will be distributed through Bleacher Report website and the B/R app.

Caesars will be featured as a Bleacher Report gaming partner and integrated into a variety of content and platforms. Caesars will also be a presenting sponsor of some programming on Turner’s linear networks and might co-produce some programming and events.

The bottom line:

Turner sees B/R as its best opportunity to get into gambling content and boost engagement across all platforms, including time spent watching live sports.

Read: Variety, Broadcasting & Cable


Venture

Foot Locker invests $100 million in GOAT Group

Foot Locker, the mostly mall-bound retailer of mass market sneakers, has invested $100 million in the sneaker marketplace and retailer of primarily rare and exclusive high-end athletic and lifestyle shoes, GOAT Group.

The investment will eventually lead to the two combining their efforts across their digital and physical retail platforms.

Read: TechCrunch


Content

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, Nike is leaning into inspiring stories and focusing on overall health and well-being in an effort to resonate with mobile consumers and spur positive associations with the brand. As the #MeToo movement raises awareness about women and gender stereotypes, the stories of female athletes who are breaking barriers in fighting sports is particularly poignant.

Nike's "Fight for Your Dream" series follows last year's rollout of "My Crazy Dream" that highlighted inspiring stories of everyday athletes. Nike producing a second series exclusively for IGTV likely indicates that the first one performed well and resonated with viewers.

Read: Mobile Marketer


Updates

Entries for The Hashtag Sports Awards now LIVE

Connecting with the modern fan is no easy feat — and it’s time the industry’s best and brightest (AKA you!) get the recognition deserved for excellence in engagement.

By entering the Hashtag Sports Awards, you have the chance to be recognized among the engagement elite in the industry. If you’ve created game-changing work that delivered results and set a new benchmark for effective engagement, enter now!

Click here to enter your work


Esports

Topgolf, Super League Gaming partner for esports events

Launching in February at Topgolf's Las Vegas location, the event series kicks off with Super League Clash Nights, featuring competitive play of the popular mobile title Clash Royale.

The esports programs will range from single-location events to location-versus-location competitions and eventually to local, regional and national amateur leagues. The companies plan integrate brand partners into the experiences and also welcome third-party tournament organizers to run their own e-sports events at Topgolf using the Super League platform.

Read: Hollywood Reporter


FAN EXPERIENCE

Gametime’s LastCall lets you buy cheap tickets once sports events or concerts start

Gametime is targeting last-minute fans with LastCall, a new way to get into live events up to 90 minutes after the start. Beyond enabling more spontaneous live experiences, LastCall also helps attract more price sensitive fans.

As younger generations continue to opt for experiences over material things, Gametime is committed to putting the fan experience first by offering an easier and faster way to get into live events. With 60% of all Gametime purchases happening within 36 hours of an event, the demand for last-minute tickets is clear. As this behavior grows, the company sees LastCall as an answer to its fans' spontaneous lifestyle.

Read: VentureBeat


What Else Is Trending?
  • ADVERTISING: Turner is seeing a lot of excitement around the All-Star Game from brands, selling out its ad inventory earlier than ever before
  • TECH: ISM Connect 'Smart Displays' are coming to 25 minor league ballparks for the 2019 season to measure fan reaction and engagement
  • ESPORTS: The Overwatch League released their broadcast schedule, with fans able to watch on ESPN, Disney XD, and ABC this year
  • PEOPLE: Sophie Goldschmidt is harnessing technology and talent to revolutionize surfing’s flagship global property, World Surf League
  • BUSINESS: Two of the world's largest facility operators (AEG and SMG) are merging, with over 300 venues under management including Soldier Field and NBA arenas

Rad Ads

  • Brands: @budlight & @GameOfThrones
  • Agency: Wieden+Kennedy
  • Campaign: Joust

DEAL OF THE DAY

U.S. Soccer And Deloitte Announce Multi-Year Sponsorship

The Details
U.S. Soccer and Deloitte announced today a multi-year agreement for Deloitte to be the Official Professional Services Provider of the U.S. Soccer Federation and Foundational Sponsor of SheBelieves, beginning with the 2019 season, and running through 2021. As part of the agreement, Deloitte will be the title sponsor of the second annual U.S. Soccer SheBelieves Summit. As part of Deloitte's commitment to supporting women in business, the professional services organization will also be participating in the SheBelieves Internship Program. Select qualified candidates from the SheBelieves Summit will have the opportunity to interview for an opportunity in a Deloitte internship program.


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