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Digital Network Overtime Launching Women's Hoops Platform | Hashtag Sports Daily

February 7, 2019

Fan Fact:
According to Lend Edu, 64% of Americans are happy to participate in sports betting that is regulated.


Top Story

Digital network Overtime launching women's hoops platform

OvertimeWBB offers storytelling that goes beyond just the highlights, with hopes of inspiring girls to set their own dreams and goals.

What are the details?

The new platform will offer coverage of the sport ranging from top high school players to the WNBA, and build upon the She Hoops Network that Overtime acquired last fall.

OvertimeWBB wants to introduce fans to the next generation of female ballers, especially the ones you won’t see on TV — talented high school players like Fran Belibi, Zia Cooke, Paige Bueckers, Azzi Fudd and Shy Day-Wilson.

The bottom line:

Chloe Pavlech, who will manage OvertimeWBB, wants "to make it easy for fans to discover their next favorite player and follow them from high school all the way to the league."

Read: SBJ, Medium


Betting

Disney's not hopping on the sports-gambling gravy train

While many legacy media companies are taking a long look at how to best leverage the coming boom in legalized sports gambling, the Walt Disney Co. isn't interested in getting into the numbers racket. Chairman and CEO Bob Iger declared that the Mouse House would not be making a foray into the sportsbook business any time soon.

Iger's seeming disinterest in getting in bed with gambling may be a function of Disney's family-friendly lineage, but it also flies in the face of how other media executives are assessing the landscape.

Read: AdAge


Video

English Premier League fans, rejoice! Intel is bringing 360-degree replay to the game

England’s Premier League is undoubtedly the world’s most popular soccer league, but it has been lacking in one significant regard: There has been no way to give fans and broadcasters video-game style views of players and highlights. One key wrinkle: This is for the teams and their audiences and is not being used by the referees.

Intel is bringing its True View technology platform to three of the Premier League’s biggest teams–Liverpool, Manchester City, and Arsenal–in the next few weeks, soon, fans from Manchester to Manhattan will be able to appreciate the game in a whole new way.

Read: Fast Company


Updates

Entries for The Hashtag Sports Awards now LIVE

Connecting with the modern fan is no easy feat — and it’s time the industry’s best and brightest (AKA you!) get the recognition deserved for excellence in engagement.

By entering the Hashtag Sports Awards, you have the chance to be recognized among the engagement elite in the industry. If you’ve created game-changing work that delivered results and set a new benchmark for effective engagement, enter now!

Click here to enter your work


Engagement

G League and Twitch expand streaming deal

Last year Twitch aired G League matches and allowed partners and affiliates to co-stream with their own commentary. Under the terms of the new deal, all streamers on Twitch will now be able to take up the co-streaming option for every G League game available on the platform across Fridays and Saturdays.

Twitch is providing a dedicated commentary-free broadcast for all users to provide their followers with an alternative take on G League games via their own channel with greater interaction.

Read: SportsPro


Social

Busch turns race car into beer cans for Twitter trivia contest

Busch Beer plans to celebrate its 40-year presence at Nascar's Daytona 500 race with a live trivia game on Twitter. The Car 2 Can campaign combines the star power of driver Kevin Harvick with collectible prizes that are likely to appeal to racing fans.

Trivia games like this have been a popular genre for stream-casting, as exemplified by HQ Trivia that routinely boasts thousands of players despite its drop in app rankings.

Read: Mobile Marketer


What Else Is Trending?
  • INVESTING: Rudy Cline-Thomas has become the source of advice for professional athletes looking to break into early stage investments
  • BROADCASTING: Relationship advice from a New York couple who shared a familiar table in Manhattan: Mike Breen and Walt Frazier
  • PARTNERSHIPS: The Warriors signed a Chase Center founding sponsorship with Google Cloud, the first pro sports deal for them
  • CONTENT: Qasim Basir has been chosen to direct the biopic of famed NFL long shot Andrew Hawkins currently titled Hawk
  • ATHLETES: Formula One champion Nico Rosberg has launched a new sustainable tech festival dedicated to green technology

Rad Ads

  • Brand/Campaign: @Doritos // Now It's Hot
  • Agency: GSP
  • Influencers: @chancetherapper & @backstreetboys

DEAL OF THE DAY

Uber Sponsors Valencia After City Launch

The Details
Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation. Under the deal, Uber will brand signs at the Mestalla stadium and will work with the club on activations throughout the year. The American transportation network company launched its service in the city in December. Valencia joins LaLiga’s Real Betis and Sevilla in Uber’s Spanish club portfolio.


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