Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

Sacramento Kings Unveil New Predictive Game, Jump to the Forefront of Betting | Hashtag Sports Daily

February 6, 2019

Fan Fact:
According to YouTube, 42% of football fans turned to the platform to watch Super Bowl ads, adding that viewership of Super Bowl ads on YouTube was up 58% from last year.


Top Story

Sacramento Kings unveil new predictive game, jump to the forefront of betting

With sports betting gaining steam, the Sacramento Kings are updating their three-year-old “Call The Shot” game to closer mimic gambling.

What are the details?

“Call the Shot” allows fans to predict the outcomes of game quarters, player performance as well as interact with their favorite team – all while offering in-app prize opportunities at no cost to players. Featuring MGM Resorts as its sponsor, the game is the first mobile offering from an NBA team that offers high-frequency predictive gaming to fans.

“Sports betting is going to disrupt the entire business model,” said Kings chief technology officer Ryan Montoya. “It’s our goal to engage with our fans in a way that they want us to engage with them, to adapt and to be part of what’s happening.

The bottom line:

Technically "Call the Shot" is not gambling and instead a raffle because there’s no purchase necessary or cash prizes. However it is a step towards sports betting despite the fact that California figures to be one of the last states to adopt sports gambling.

Read: Action Network, Sacramento Bee


OTT

ESPN+ grows to more than 2M paid subscribers

Speaking on Disney’s earnings call with analysts on Tuesday, Disney CEO Bob Iger said the number of subscribers was more than double where it was 5 months ago. The service got a big boost from last month’s UFC Fight Night, which pushed more than 600,000 fans to sign up for ESPN+.

ESPN+ is powered by the BAMTech platform, which Iger said has been able to handle heavy viewership and accommodate more than a half-million people signing up in a short period of time.

Read: Broadcasting & Cable


Streaming

FloSports further accelerates its growth with a convincing push into soccer

Since the calendar flipped to 2019, the company has struck two deals of note: a multi-year deal to exclusively stream matches of Major League Soccer’s DC United and, most recently, a rights deal to distribute more than 200 matches of the CONCACAF Nations League in the U.S. through 2022.

In line with this new direction, FloSports has debuted FloFC, making soccer distribution in the U.S. one of its latest efforts. It’s a natural fit for all the reasons heard many times before: U.S. soccer fans are young, passionate, technologically savvy, and certainly accustomed to streaming live matches.

Read: SVG


Updates

Entries for The Hashtag Sports Awards now LIVE

Connecting with the modern fan is no easy feat — and it’s time the industry’s best and brightest (AKA you!) get the recognition deserved for excellence in engagement.

By entering the Hashtag Sports Awards, you have the chance to be recognized among the engagement elite in the industry. If you’ve created game-changing work that delivered results and set a new benchmark for effective engagement, enter now!

Click here to enter your work


Marketing

Beyond t-shirts: Bleacher Report plans to develop and sell 600 different items in 2019

After testing out one-off items, capsule collections and a pop-up event in 2018, Bleacher Report plans to build bigger commerce programs in 2019. On Tuesday, it unveiled a line of merchandise produced in partnership with NBA All-Star Dwyane Wade, the DWade World Tour, to commemorate the three-time NBA champion’s final season in the NBA.

While some publishers have started to regard commerce as a major revenue opportunity, nascent publishers such as Bleacher Report are also drawn to it for its branding and marketing potential; it’s a way to communicate to audiences that they are at the heart of certain cultures.

Read: Digiday


Tech

More VR, 4K video could be coming to your favorite NBA games thanks to AT&T deal

There could be more NBA action in virtual reality and super-sharp 4K video in your future. AT&T is teaming up with the NBA on a multi-year marketing deal, tipping off with AT&T's sponsorship of Slam Dunk Contest the night before the NBA All-Star Game on February 17.

The goal of the two players is to bring the game of basketball closer to the fans. AT&T is particularly interested in connecting with the NBA's younger and more diverse audience.

Read: USA Today


What Else Is Trending?
  • SOCIAL: The LA Chargers fell short in their bid to win the Super Bowl, but they finished top in Complex's 2018 NFL Twitter account rankings
  • MARKETING: These brands truly engaged with their activations around Atlanta, with steep competition for attention during the Super Bowl
  • SYNERGY: A trio of athlete media and marketing platforms are converging to use their strengths to maximize athlete-driven content
  • ACQUISITIONS: For good or bad, Spotify buying Gimlet signals the start of something new in podcasting
  • ADVERTISING: Fitness brand, Equinox, debuted a campaign for their new experiential hotel, as they look to expand their business

Rad Ads

  • Brand/Campaign: @bumble // The Ball Is in Her Court
  • Agency: VMLY&R
  • Athlete: @serenawilliams

DEAL OF THE DAY

Kellogg’s MLS Deal Includes Esports Support

The Details
Kellogg’s has signed a three-year extension of its partnership with MLS, a deal in which the company will now also become the first non-endemic brand to make a long-term commitment to the league’s esports efforts. In addition, Kellogg’s will receive traditional MLS marketing assets, such as in-stadium ribbon-board advertising and a presence at MLS tentpole events. Other activations will include an on-package sweepstakes event providing tickets to the 2019 MLS All-Star Game in Orlando this summer, as well as prominence in a digital league content series around replays and a video series on referee decisions. Kellogg’s will also run MLS advertising on its Cheez-It and Pringles packaging in both English and Spanish.


Careers

Manager, Digital Campaigns
Wilson Sporting Goods – Chicago, IL

Director, Marketing
New York Liberty – White Plains, NY

Producer Editor
LA Dodgers – Los Angeles, CA

Marketing Director, China
NBA – Beijing, China

VP, Corporate Partnerships
Washington Nationals – Washington DC

Director, Creative Strategy
Engine Shop – New York, NY

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.