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NBC Sports Teams with Rory McIlroy to Launch GolfPass | Hashtag Sports Daily

February 5, 2019

Fan Fact:
According to CBS, the Super Bowl drew an average minute audience of 2.6 million viewers, up 31% from last year’s Super Bowl, and a new streaming record.


Top Story

NBC Sports teams with Rory McIlroy to launch GolfPass streaming and membership program

NBC Sports has packaged up a new way to connect with golf enthusiasts well beyond TV.

How will it work?

In partnership with pro golfer Rory McIlroy, the programmer is launching GolfPass, which builds on several of its existing golf membership programs to deliver an all-in-one offering with perks and content in five areas: playing, learning, watching, traveling and shopping.

At launch, GolfPass will provide access to more than 4,000 on-demand instruction videos featuring coaches including McIlroy’s coach, Michael Bannon and Cameron McCormick, Jordan Spieth's coach. Members also have access to a video library that will have more than 1,000 hours of programming in 2019, including GolfPass original series.

The bottom line:

Having Rory McIlroy on board should help drive fans to the service. This partnership is the latest example of media companies eager to jump into budding golf content space.

Read: Variety


MEDIA

Bleacher Report rethinks its studios business as the publisher prioritizes its content brands

A primary goal for the media company is growing businesses underneath popular sub-brands like House of Highlights and B/R Kicks. To support these brands, the company has also rethought how it’s using a key team within its broader content organization.

B/R Entertainment, the department that oversees the publisher’s digital series, is no longer a standalone, separate division, but a “company-wide” group focused on higher-quality video productions.

Read: Digiday


TECH

Intel collaborated with the NFL yet again to bring drones to the Super Bowl halftime show

Intel’s drones made their Super Bowl halftime show debut in 2017, when Intel choreographed 300 of them to fly behind Lady Gaga. After that, a 10-second spot featuring drones flew in the formation of Pepsi’s logo.

Over the past few years, Intel has been aggressive with its drone-led marketing. Along with its Super Bowl collaborations, the company also flew 1,200 of them during the 2018 Winter Olympics in South Korea, and collaborated with the U.S. military to fly 500 in California on Independence Day.

Read: Adweek


Spotlight

Meet Samantha Strejeck, this week's community spotlight

Name: Samantha Strejeck

Job: Coordinator of Social Media Operations & Live Content Correspondents at the NFL

In 140 characters or less, tell us who you are and how you got to where you are today.

Samantha: Creative strategist, storyteller, innovator. I got to where I am today by hard work and perseverance, while staying true to myself and my passions.

What’s one trend in media or marketing that you’re buying or selling?

Samantha: More original content from teams, brands and leagues. I’d like to see more creative highlights, motion illustrations and graphics on social. When I’m scrolling through my feeds that’s the content I stop and engage with. Broadcast highlights become repetitive on social and often overlooked. Original content separates your brand from the rest and provides your audience with a different experience.

What are you working on right now?

Samantha: I help manage the NFL’s Live Content Correspondents (LCC) Program, which consists of 66 live content creators, two in each NFL market and two in London, who are skilled photographers and videographers. The LCC Program serves as a real-time content engine, capturing exclusive behind-the-scenes content for League, Clubs and Players' social. We’re able to give NFL fans an up-close, sideline view of the game and moments leading up to it. LCCs capture everything from player arrivals, warmups, in-game and postgame action and distribute it in real-time.

More With Samantha

Gaming

Sledgehammer Games co-founder opens new 2K game studio

The Sledgehammer Games co-founder and former Visceral Games COO Michael Condrey will be opening up a new 2K development studio in Silicon Valley. It will be the latest of Take-Two’s growing line-up of wholly owned development teams.

Take-Two says that Condrey and his future team will have the creative freedom to develop the studio’s vision and long-term projects while having access to a global network of proven industry leaders and resources across 2K’s studios.

Read: Variety


Social

Twitter, YouTube, Google and Reddit shared their highlights and stats from Super Bowl LIII

The final whistle of the New England Patriots’ 13-3 victory over the Los Angeles Rams in Super Bowl LIII was the top moment on Twitter during the Big Game. While YouTube saw a 58% increase in viewership of Super Bowl ads on its platform during the game compared with last year, fans turned to Google to find out which Super Bowl was the lowest-scoring and Rams fans were more prone to use profane language on Reddit.

Read: Adweek


What Else Is Trending?
  • FITNESS: SoulCycle's CEO doesn't want to be called a fad, and may be set to mimic Peloton's at-home cycling workout experience
  • DATA: Sky Bet and bet365 have been confirmed as partners for the new Opta powered Fast Player Statistics Feed from Perform
  • BETTING: Sunday’s Super Bowl was better for bettors than bookies as FanDuel reported losses of $5 million on the big game
  • TALENT SHIFTS: Jaymee Messler, co-founder of The Players' Tribune announced that she is leaving to 'focus on building something new'
  • MARKETING: Go inside the war room of the social media efforts for Burger King's Super Bowl Sunday ad, #EatLikeAndy

Rad Ads

  • Brand: @NFL
  • Agency: 72andSunny
  • Campaign: The 100-Year Game

DEAL OF THE DAY

Overwatch League team New York Excelsior scores T-Mobile Sponsorship

The Details
New York Excelsior (NYXL), the first professional esports team to represent the city of New York, said T-Mobile has signed up as its presenting sponsor for the 2019 season. To kick things off, T-Mobile will celebrate the start of Overwatch League Season 2 and NYXL’s first match of the year by presenting NYXL Homebound, a watch party on February 14 at the 40/40 Club in Manhattan.


Careers

Manager, Digital Campaigns
Wilson Sporting Goods – Chicago, IL

Director, Marketing
New York Liberty – White Plains, NY

Producer Editor
LA Dodgers – Los Angeles, CA

Marketing Director, China
NBA – Beijing, China

VP, Corporate Partnerships
Washington Nationals – Washington DC

Director, Creative Strategy
Engine Shop – New York, NY

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