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Russell Wilson's Bezos-backed App Is Like HQ Trivia for Live Events | Hashtag Sports Daily

February 4, 2019

Fan Fact:
According to Netflix, viewing in the US was down about 32% yesterday compared to a normal Sunday.


Top Story

'NFL star Russell Wilson's Bezos-backed app is like HQ Trivia for live events

NFL star quarterback Russell Wilson's new off-the-field venture gave fans the chance to win $250,000 during Sunday's Super Bowl LIII.

What are the details?

Wilson is the founder of recently launched mobile gaming app Tally, which gives users the opportunity to win cash prizes for making predictions around major live events — like next month's Oscars or even President Trump's upcoming State of the Union address and of course, Sunday's big game.

Tally has raised $9 million in funding from investors who include Amazon founder and CEO Jeff Bezos, Alibaba co-founder Joe Tsai, YouTube co-founder Chad Hurley and Kenny Dichter, the CEO of private aviation startup WheelsUp.

The bottom line:

Wilson says that Super Bowl engagement inspired the new venture after he pivoted from celebrity-to-fan app TraceMe, and his aim is to make every live event as fun and entertaining as the big game.

Read: CNBC


Content

Nike, Intersport team up for podcast series targeting aspiring runners

The podcast series was inspired by the trend of fitness enthusiasts opting for podcasts and "in-ear coaching" over music during their workouts by partnering with running influencer Coach Lee.

The campaign illustrates how brands are investing in unique ways to bring value to consumers through high-quality content on digital platforms. Marketers see influencers as an important tactic for connecting with younger consumers in authentic ways, as millennials find influencers to be more engaging and trustworthy than celebrity endorsements.

Read: Marketing Dive


Social

Australians helping Zidane, Messi, Suarez, Beckham and Neymar own social media

Technology is up-ending the sports and music businesses in all sorts of ways, but with disruption comes the opportunity to create new kinds of commercial rights and new ways to raise or make money.

In December, 23Capital bankrolled OTRO, an entirely new social media platform that distributes content from some of the world's top footballers such as Zinedine Zidane, Lionel Messi, Luis Suarez, David Beckham and Neymar. The group of players has almost 1 billion followers on social media, and OTRO owns 1500 hours of production with the players and 6000 posts.

Read: Financial Review


Updates

Entries for The Hashtag Sports Awards now LIVE

Connecting with the modern fan is no easy feat — and it’s time the industry’s best and brightest (AKA you!) get the recognition deserved for excellence in engagement.

By entering the Hashtag Sports Awards, you have the chance to be recognized among the engagement elite in the industry. If you’ve created game-changing work that delivered results and set a new benchmark for effective engagement, enter now!

Click here to enter your work


Innovation

Nike turns its SNKRS app into a pop-up shop for sneakerheads

Nike opened a pop-up shop in Atlanta, designed to cater exclusively to users of its SNKRS app. The temporary store, which will be open through the end of March, is the sportswear giant's latest effort to seamlessly merge its digital and physical shopping experiences.

Nike is taking a different approach at SNKRS Atlanta thank it's new flagship store in NYC but the goal is ultimately the same: to get people to spend money on shoes and apparel.

Read: Engadget


Ratings

Super Bowl ratings hit 10-year low in historic NFL game

Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9/68 in metered market results, a dip of just over 5.2% from last year's game.

On a larger playing field, that metered market result for yesterday’s game is the worst the Super Bowl has done in the early numbers since the Pittsburgh Steelers beat the Arizona Cardinals in February of 2009.

Read: Deadline


What Else Is Trending?
  • SHIFTS: Amid slowing revenues, Vice Media looks set to lay off 10% of their staff despite efforts to avoid the situation
  • OTT: CBS' streaming apps had a rough Super Bowl as many crashed late during the game, while for others it occurred throughout the game
  • PEOPLE: ESPN host, Adnan Virk, who was accused of leaking confidential company information to the media, was released Friday
  • GAMES: There were more than 10 million concurrent players watching a Marshmello concert in Fortnite (and millions more online)
  • ADVERTISING: CBS used the Super Bowl as a promotional platform, airing 74% more spots for its own programming than in 2018

Rad Ads

  • Brand: @newbalance
  • Agency: VMLY&R
  • Campaign: In Pursuit

DEAL OF THE DAY

WTA and Porsche Renew Multi-year Global Partnership

The Details
The renewal will see Porsche continue as the Official and Exclusive Automotive Partner of the WTA and the WTA Finals Shenzhen. Porsche will also continue as title sponsor of the season-long WTA Finals qualification campaign, which in 2019 will begin an exciting ten-year stay in the Chinese city of Shenzhen. The Porsche Race to Shenzhen will take players through 53 WTA tournaments and four Grand Slams as players compete to qualify for the WTA Finals Shenzhen and the WTA Elite Trophy Zhuhai.


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