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ESPN and Caffeine Launch Interactive Stream for X Games | Hashtag Sports Daily

January 28, 2019

Editor's Note:
As we head into one of marketing's biggest weekends, we'll be using our Rad Ads section this week to highlight the Super Spots you'll see during the Big Game!


Top Story

ESPN and Caffeine launch interactive stream for X Games

The network and Caffeine, a social broadcasting platform, launched an interactive streaming experience for this weekend’s winter X Games in Aspen.

What are the details?

As part of the deal, roughly 10 hours of X Games Aspen content will be available on an X Games-branded channel on the Caffeine platform. Users will also be able to host their own interactive streams that feature X Games content, enabling friends to watch and interact with streams together.

Interactive digital streams are becoming an increasingly sought after method of attracting new users. This is a method Amazon Prime deployed last year with Thursday Night Football.

The bottom line:

Working with streaming platforms like Caffeine or Twitch provides sports properties exposure to new audiences while giving fans another innovative way to experience and engage with the event.

Read: SportTechie


MEDIA

Sapphire Ventures launches $115 million sports media fund with big-name backers

The Palo Alto-headquartered firm closed its third fund in 2016 at $1 billion, and its latest Sapphire Sport pot serves to extend its reach into what it calls a “rapidly growing” sector.

Sports and fitness have been attracting an increasing amount of money in recent times, and Sapphire Ventures said it has already invested in five companies from its new fund: home fitness startup Tonal; soccer streaming platform Mycujoo; digital sports broadcasting network Overtime; “group experiences” platform Fevo; and Phoenix Labs, an online platform for multiplayer gaming.

Read: VentureBeat


ENGAGEMENT

China's 'icon market' is creating more fans of soccer stars—not the clubs they play for

Keeping Chinese fans loyal to one particular soccer team seems to be no easy task, with a new report highlighting the country's "icon market."

Indications show that Chinese soccer fans engage mostly with individuals through their national teams rather than club sides. Paul Pogba and Mesut Ozil are the most followed players in China, of players playing in England. Both of whom helped their countries to win the FIFA World Cup in 2018 with France and in 2014 with Germany.

Read: CNBC


TECHNOLOGY

Your sweat will see you now

Fitness trackers such as Fitbit and Apple Watch already track step counts, heart rate and sleep rhythms. But they tend to be rigid and bulky, and mostly gather mechanical metrics, rather than assess a person’s underlying biology.

Someday soon, perhaps within a year, you’ll be able to slap a soft, stretchy patch on your arm that tells you if you’re dehydrated. Or that your electrolytes are dangerously out of balance. Or even that you have diabetes.

Read: New York Times


INNOVATION

Before Super Bowl, John Madden Hall of Fame bronze bust will tell you stories

Through a combination of artificial intelligence, augmented reality, 3D animation and facial motion capture, fans attending the Super Bowl Experience in Atlanta this week, or who later visit the Hall in Canton, will be able to “converse” with an interactive version of Madden’s bronze bust.

The interactive bust is the work of StatMuse, an AI startup backed by Disney.

Read: USA Today


What Else Is Trending?
  • TALENT SHIFTS: It was a bad week at The Players' Tribune, as eight employees were let go, with the company looking to shift its strategy
  • LEAGUES: The world’s most popular domestic soccer competition should look to one place for a successor: the United States
  • ADVERTISING: Frank's Red Hot plans to host a Twitter sweepstakes during the Super Bowl, rather than purchase a pricey ad spot
  • PEOPLE: From brand blowups to blackouts, this CBS exec has seen it all over six different Super Bowl campaigns
  • SOCIAL: Deciding which stars deserve a spot in Cooperstown should be a joyful exercise, but the over-the-top backlash voters get for their choices is sucking the fun out of the debate

Rad Ads

  • Brand: Expensify
  • Agency: John X Hannes New York
  • Influencer: @2chainz & @mradamscott

DEAL OF THE DAY

White Sox and Goose Island Announce New Fan Experience

The Details
The Chicago White Sox and Goose Island Beer Company announced a new space in right field, which will be called “The Goose Island,” set to debut in the 2019 season. As part of the partnership, Goose Island also will receive naming rights to the bar area next to the visiting bullpen and a walk-up bar accessible from the 100-level outfield concourse. Goose Island will continue to receive in-market retail promotions, including a digital activation with White Sox social media during the 2019 season.


Careers

Associate Creative Director
Draft Kings – Boston, MA

VP, Football Communications
Atlanta Falcons – Atlanta, GA

Senior Director, ESPN+
Disney – New York, NY

Product Manager, Digital Operations
PGA Tour – Ponte Vedra Beach, FL

Product Marketing Manager
Copa90 – London, UK

Yahoo Sports Soccer Writer
Oath – New York, NY

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