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How Local Podcasts Have Become a National Network Platform | Hashtag Sports Daily

January 25, 2019

Fan Fact:
According to Gilt Edge Soccer Marketing, 83% of soccer matches broadcast in the U.S. were in Spanish, while only 63% were in English


Top Story

(Blue) Wired in: How local podcasts have become a national network platform

Blue Wire is making its mark nationally for its local flair with their multi-city sports podcast.

Who are they?

Blue Wire was founded by Kevin Jones, a D.C. native who felt that the legacy local sports media organizations have too much bureaucracy and lack innovation. After starting his own podcast, he felt that the legacy local sports media organizations have too much bureaucracy and lack innovation.

Trying to shift to the younger demographic as traditional radio stations in most markets don’t always cater to that younger generation, and the national sports podcast networks stick to well, national sports, he wanted to bridge the gap. Jones likes to think of Blue Wire as The Athletic of podcasts, but free and with a pop culture twist.

The bottom line:

Podcasts have gone from being hosted by your neighbor in their basement to being hosted by celebrities, investigative reporters, writers, and athletes, and they are real businesses now with serious followings.

Read: Awful Announcing


STREAMING

Swansea City AFC launches live streaming platform with URSA broadcast

Joining the English Football League Championship at the start of the 2018‑19 season created a new opportunity for Swansea City. It could now consider live streaming its own content, something that hadn’t been an option whilst in the Premier League.

Jonathan Wilsher, head of media and marketing at the club said, “We could work within the EFL’s own service, iFollow, or take the initiative to create our own. Opting out allowed us to implement a solution that would offer fans exclusive, high quality content that goes well beyond match coverage and highlights.”

Read: Broadcasting & Cable


ATHLETES

Former Dodger Adrian Gonzalez jumps into tech

Retirement is not far away, with or without a contract, but the five-time All-Star is about to launch a business venture that could keep him tied to the sport. Gonzalez is helping to launch an app called Pop Fly, a marketing tool that could enable players to give fans a one-stop shop for information, messages and merchandise.

The idea is to create a single destination for fans to learn all about a player, instead of forcing them to follow along on Instagram, Twitter and Facebook, as well as on outlets run by teams and leagues.

Read: Los Angeles Times


POLITICS

Meek Mill, Jay-Z, sports owners back criminal-justice reforms

A coalition of big names in sports and entertainment pledged their high-profile platforms and $50 million on Wednesday at the launch of an organization that will lobby for changes to state probation and parole laws.

Rapper Meek Mill, whose well-publicized prison sentence for minor probation violations became a lightning rod for the issue, was joined in New York City by fellow rapper Jay-Z and the owners of the Philadelphia 76ers, Brooklyn Nets and the Super Bowl-bound New England Patriots to announce the formation of the Reform Alliance.

Read: Bloomberg


CONTENT

Tastemade UK melds food with sports in new series ‘Game Day’

Tastemade UK is making a play for younger male audiences, a group it believes is underserved in the food market, by creating shows with football players, thanks to a partnership with sports digital media agency 90/24 Media.

“Game Day,” follows what the players eat on match days, whether they follow a scientific routine or revert to comfort food under pressure. Another show, unnamed for now, will pair players with their mothers in the kitchen cooking dishes from their childhood.

Read: Digiday


What Else Is Trending?
  • SOCIAL: With 333,000 goat emojis in a single day, Tom Brady owns Twitter's biggest day for the emoji ever and solidifies him as the 🐐.
  • BRANDS: Adidas and Foot Locker are seeking input at “cultural events and sport moments” to create consumer-inspired sneakers.
  • BETTING: Go inside the strange world of WWE betting, where the allure of being able to bet is all about entertainment value.
  • ATHLETES: CJ McCollum and Chinese brand, Li-Ning, hosted a pop-up shop to celebrate McCollum’s signature shoe.
  • FILM: If you want to know what the next half-decade of sports might look like, High Flying Bird gives you a pretty solid sketch.

Rad Ads

  • Brand: Farmers Insurance Open
  • Agency: RPA
  • Athlete / Influencer: @RickieFowler

DEAL OF THE DAY

USA Luge extends partnership with White Castle

The Details
White Castle and USA Luge announced a two-year partnership extension, furthering White Castle’s position as the first and only fast-food company to be named an official partner of USA Luge. The partnership also continues White Castle’s position as title sponsor of the longstanding off-season recruitment program, the White Castle USA Luge Slider Search, which introduced the sport of luge to more than 1,200 youth across the U.S. over the past two off-seasons.


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