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EuroLeague Expands Partnership with Tech Firm HEED | Hashtag Sports Daily

January 24, 2019

Fan Fact:
According to AdColony, only 14% of football fans will use social media during the Super Bowl, compared with 39% of general consumers


Top Story

EuroLeague expands partnership with tech firm HEED

The EuroLeague Players Association voted to support EuroLeague players wearing sensor-equipped smart shirts for HEED during live games.

The details:

Technology company HEED first partnered with the EuroLeague in '18, as its cameras and microphones measured the energy and movement of players throughout last year's EuroLeague playoffs.

"HEED uses the data to interpret exciting moments happening on the court, not to evaluate performance, conditioning, or other more sensitive data. The point is to deepen the connection that fans have to the live games, from wherever they are in the world, right on their mobile phones," according to players association Managing Dir Bostjan Nachbar.

The bottom line:

The ELPA wanted to endorse this unique way to reach fans with innovative content and experiences, and the players understand the role that technology plays in young fans’ lives and the value in engaging with them on that level.

Read: SBJ


RIGHTS

Sports Illustrated’s OTT channel will stream full Liverpool FC matches on replay

Sports Illustrated and Liverpool Football Club will begin airing a new weekly three-hour programming block for Liverpool content on SI TV.

SI’s deal with Liverpool is focused on full-game replays due to two key factors: Live sports are expensive and locked up with major TV programmers, and rights deals are incredibly complicated.

Read: Digiday


STREAMING

NBA introduces ten-minute International League Pass offer

The option will be available on more than 600 live games via League Pass in Canada for the remainder of the current season, excluding the Toronto Raptors.

The latest move continues the NBA’s drive to innovate with League Pass. In 2018, the platform set a record for digital subscriptions sold in a season, with gains of 10% year-on-year, as fans made 26.7 million game views and had over 1.2 billion minutes viewed.

Read: SportsPro Media


Spotlight

Meet Brett Rapkin, this week's community spotlight

Name: Brett Rapkin

Job: CEO & Founder, Podium Pictures

In 140 characters or less, tell us who you are and how you got to where you are today.

Brett: I'm a veteran premium sports media creator who has always most enjoyed helping athletes express themselves while innovating and taking risks. Spending the entire 2005 World Cup Ski Racing Season in the European Alps documenting Bode Miller and the US Ski Team launched my career and taught me a ton that has allowed me to earn the trust of the world's top athletes and their reps. We create scripted, unscripted, and digital content.

How do you define engagement?

Brett: I define engagement as anything that makes the viewer stop the endless scroll of images on social media. The short videos Tom Brady has been posting on his Instagram lately have been amazing. They provide a bit of unique access combined with select highlights and inspiring music and graphics.

What’s a lesson in audience engagement that every marketer could learn?

Brett: A lesson in fan engagement that every marketer can learn is that if athletes can create consistent, premium content with a bit of unique access in their own voice...the engagement rates are off the charts.

More With Brett

TALENT

Storm, Kremer make Amazon return for 2nd NFL season

Hannah Storm and Andrea Kremer had so much fun in their first season calling NFL games on Amazon Prime that they are coming back for an encore. They were hired last August to do the 11 Thursday night NFL games on Amazon on an alternate English-language feed to those who wanted something different from the Fox broadcast with Joe Buck and Troy Aikman.

The duo are part of a trend of more women getting the chance to do play-by-play or analysis on men's sports.

Read: USA Today


ESPORTS

Turner’s ELEAGUE teams up with EA for FIFA 19 competitions

The ELEAGUE series from Turner and WME/IMG has covered a lot of different video games. But now, they’re diving more directly into the world of sports video games.

This is an interesting move for ELEAGUE, and one that feels like a reasonable fit given some of their audience and reach. There’s already a big esports scene for sports titles like the FIFA and Madden series, and there’s perhaps more crossover there with the traditional sports fans Turner already reaches.

Read: Awful Announcing


What Else Is Trending?
  • PEOPLE: Go into a day in the life of Laura Rutledge, who can be found all over the airwaves of ESPN and SEC Network.
  • MEDIA: BuzzFeed is planning to lay off about 15% of its workforce, as the company deals with the shifting digital-media landscape.
  • BETTING: FanDuel's sports betting app has been causing bettors issues before the start of NFL playoff games the last two weeks.
  • GOOD: Streamer H.Bomberguy raked in $340,000 in donations, showcasing the positive power of platforms like Twitch.
  • CONTENT: A new documentary, Unrivaled: Earnhardt vs. Gordon, details the relationship between two of the biggest names in NASCAR.

Rad Ads

  • Brand: @CHEQ_Inc
  • Campaign: Greatest Blocker
  • Athlete / Influencer: Dikembe Mutombo

DEAL OF THE DAY

U.S. Soccer Announces New Long-Term Partnership With Volkswagen

The Details
The U.S. Soccer Federation just announced a landmark partnership with Volkswagen to be its presenting automotive partner through 2022. The agreement is designed to support U.S. Soccer's mission of becoming the preeminent sport in America by increasing participation, developing world class players, coaches and referees, increasing fan engagement, and supporting programs that develop female coaches.


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