Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

NHL Aims for Esports Growth with All-Star Weekend Gamer House | Hashtag Sports Daily

January 23, 2019

Fan Fact:
According to opendorse, the Top 100 U.S. based athletes had 21.1 million engagements on average in 2018


Top Story

NHL aims for esports growth with All-Star Weekend gamer house

The NHL will host a gamer house-style event during its upcoming All-Star weekend with active players and gamers streaming on Twitch and creating content.

What are the details?

The activation, which is being called the "House of CHEL," will be held at a league-rented 30,000-square-foot-mansion in Palo Alto that also has an indoor ice rink.

Several NHL partners are expected to activate alongside the gamer house slate of content, although details regarding which partners was still be finalized. There have been discussions with partners regarding activation alongside the league’s competitive esports event as well.

The bottom line:

The gamer house is the latest effort by the league to grow its presence in esports and engage a younger demographic of fans.

Read: SBJ


PARTNERSHIPS

CBS Sports, Skratch agree to create, distribute social golf content across all digital properties

This new deal will expand the reach of Skratch’s brand and content to more sports fans throughout CBS Sports Digital’s massive audience of nearly 70 million monthly unique users. As part of the partnership, all of the popular Skratch video programming, which provides a fun and irreverent look at the game, will be available.

Skratch’s highly shareable video programming includes the Adventures in Golf series with documentary filmmaker Erik Anders Lang, which is currently in its third season.

Read: SVG


MEDIA

Whistle acquires New Form whose backers include Ron Howard and Discovery

Whistle Sports has set a deal to acquire New Form, the content outfit launched in 2014 with backing from investors such as Ron Howard, Brian Grazer and Discovery.

The deal accelerates Whistle’s efforts to scale development and production of original scripted and unscripted content. It follows a number of recent content announcements from both companies, including Whistle’s first documentary series for Quibi, Benedict Men, which as executive produced by Stephen Curry’s Unanimous Media.

Read: Deadline


TECH

WarnerMedia Lab working with NBA to use IoT and other tech

WarnerMedia's Innovation Lab will be looking to take advantage of its parent company’s technological capabilities and is working with the NBA to create immersive game experiences beyond the court.

Initial areas of exploration are expected to include AT&T’s 5G infrastructure offerings to develop, deliver and deploy new immersive consumer content experiences in the form of AR/VR/MR/gaming offerings, enhancing real-time interactivity and connectivity.

Read: Broadcasting & Cable


BROADCAST

AAF reportedly lines up distribution deal with CBS, while the XFL is in talks with Fox and ESPN

The Alliance of American Football kicks off six days after the Super Bowl, with games on the broadcast network CBS—which will have just aired the Super Bowl. CBS will also have the league’s championship game on its broadcast network in April.

Meanwhile, the XFL is looking to work with Fox and ESPN, though those deals sound a bit farther off. The league expects to have at least two-thirds of its games appear on broadcast television, underscoring the league’s strategy to get its games in front of the biggest potential audiences.

Read: Awful Announcing


What Else Is Trending?
  • SOCIAL: Video games were a hot topic on Twitter in 2018, with over 1 billion tweets made about the medium globally
  • ADVERTISING: The Super Bowl isn’t ready for medical marijuana. CBS has rejected ads for the product during the big game
  • MARKETING: Pizza Hut is calling an audible and changing its name to Pizza Hut Hut for this year's Super Bowl
  • SOCIAL GOOD: Kevin Garnett teamed up with AND1 to revitalize basketball courts and parks for the community of Compton, California
  • TALENT SHIFTS: ESPN recruited a former NFL Media exec, to bolster their original content for the ESPN+ subscription-streaming service

Rad Ads

  • Brand: @verizon
  • Campaign: The Team That Wouldn't Be Here
  • Agency: McCann

DEAL OF THE DAY

Cadillac Named Official Vehicle of the PGA of America, PGA Championship, Select PGA Tournaments

The Details
The partnership includes onsite activation rights and hospitality for Cadillac at these major Championships, as well as media buys on both CBS and ESPN, which will televise future PGA Championships. Vehicle fleets will be provided for players, while Cadillacs will also be prominently on display at each of the Championship Shops for spectators. Cadillac will also serve as a partner for the KPMG Women's Leadership Summit.


Careers

Social Media Manager
San Antonio Spurs – San Antonio, TX

Quality Editor
Bleacher Report – New York, NY

Senior Creative
Liverpool FC – Liverpool, UK

Marketing Specialist, Skateboarding
Nike – Los Angeles, CA

Manager, Business Operations
NBC Sports Gold – Stamford, CT

Head of Digital Client Strategy
CAA – New York, NY

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.