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LA Clippers Launch Augmented Reality Fan Competition | Hashtag Sports Daily

January 22, 2019

Fan Fact:
According to Vegas Stats & Information Network, more than $300 million is predicted to be wagered within eight states for the Super Bowl on February 3


Top Story

LA Clippers launch AR fan competition

LA Clippers fans will have the opportunity to compete to win prizes in virtual basketball shootouts.

What are the details?

The team partnered with augmented reality company Vertebrae to launch a fan-targeted experience. The concept is inspired by the Moneyball Challenge, a game played on-court at the Clippers’ Staples Center on matchdays.

Using their smartphone, fans can take part in a virtual shooting game where they have a 24-second period to score as many baskets as possible to win prizes, including Clippers merchandise, court side seats, and complimentary nights at the Agua Caliente Casino Resort Spa – the app’s presenting partner.

The bottom line:

This will give fans the best in-arena experience possible, while still allowing all of Clipper Nation to participate no matter where they are.

Read: SportTechie, SportsPro Media


OTT

UFC Fight Night draws record subscribers for Disney's ESPN+

The streaming service added 568,000 new subscribers over the weekend, with more than 90 percent coming in on Saturday. In contrast, it took ESPN+ five months to surpass 1 million paying subscribers when it launched.

Among traditional media companies, Disney is making the biggest bet on streaming and monthly subscriptions. In addition to ESPN+ and Hulu, the company is expected to show off its highly anticipated Disney+ streaming service in April, offering a peek at a platform that will provide a head-on challenge to Netflix.

Read: Bloomberg


SPONSORSHIP

Kia pushes into competitive video games

The company is among a raft of big advertisers trying to carve a credible presence in a competitive gaming space where there is no natural fit for their brands.

Top tier esports are compelling to advertisers, but so far they haven’t been well packaged to mainstream brands. This is down to a lack of clarity for the rights holder, an uncertain audience profile, market infancy and games publishers being more interested in game sales and micro-payments than they are ad budgets.

Read: Digiday


MOBILE

Rate your agent? Rate your coach? Thanks to a Flames prospect, there’s an app for that

The world has changed. Transparency is in, and while it takes some getting used to, it’s not going away. Uber drivers, doctors, professors, teachers and lawyers are among the professions in which individuals are rated, with results found online or on an app.

Now you can add hockey agents, advisors and coaches to that burgeoning list. Having some tangible intel at your fingertips in terms of past client satisfaction, when selecting an agent or advisor, is the void this hockey player is hoping to fill.

Read: The Athletic


STRATEGY

The NBA 2K League is ready to go coast to coast…to coast

The NBA has come up with a game plan for building robust fan bases in places like Berlin and Shanghai without having to fly any players across any oceans or find suitable arenas to host games—and resources are being devoted to the strategy.

This endeavor doesn’t actually involve shipping the NBA’s primary product—basketball games—overseas at all. Instead, the NBA is looking to broaden the horizons of its newest product, the NBA 2K League.

Read: OZY


What Else Is Trending?
  • RATINGS: Sunday's AFC Championship Game was the second most watched in the past 42 years, with over 53.9 million viewers for CBS
  • STREAMING: Reddit is shutting down illegal soccer streaming subreddits, but new streams are bound to pop up
  • ATHLETES: This former Detroit Piston launched a multi-billion dollar automotive empire and earned a $400M fortune
  • PARTNERSHIPS: Sleep Number is betting big on a deal with NFL to give all players in the league their new smartbeds
  • ESPORTS: Topgolf is betting that venues like their own will be the next growth opportunity in the larger esports economy

Rad Ads

  • Brand & Campaign: @HyperX // We're All Gamers
  • Campaign: Envoy
  • Athletes & Influencers: @JoelEmbiid, @PostMalone, @shroud & @gordonhayward

DEAL OF THE DAY

Lowe's Becomes Official Home Improvement Retail Sponsor of the NFL

The Details
The exclusive, multi-year sponsorship grants Lowe's the ability to market and activate on a national and local level throughout the year, including at key events such as the Super Bowl, NFL Draft, NFL Combine, NFL Kickoff and in support of the NFL's Salute to Service, as well as, presenting sponsor of Super Bowl Experience beginning at Super Bowl LIV in 2020 in Miami.


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