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AS Roma to Launch Weekly Snapchat Show | Hashtag Sports Daily

January 21, 2019

Fan Fact:
According to Aki Technologies, for mobile ads, consumers are 59% receptive to mobile ads while watching TV, and 51% while in bed before sleep.


Top Story

AS Roma becomes first Italian soccer club to launch weekly Snapchat show

Serie A soccer club AS Roma has partnered with Snapchat to produce a weekly show on the mobile platform’s Discover page.

What's the strategy?

Fans who subscribe to the free AS Roma Snapchat account will be able to watch exclusive player challenges and highlight reels, with new content being produced every week. Stories posted on Snapchat typically only stay visible for 24 hours before disappearing, but Roma has maneuvered around that.

In 2017, Roma became the first Italian top flight team to use the Snapchat Spectacles smart-glasses feature to provide a player’s view.

The bottom line:

AS Roma has been experimenting with ways to connect with fans in the age of social media, and these efforts will help increase Roma’s younger audience by serving a youth demographic.

Read: SportTechie, SportsPro Media


MOBILE

NHL develops iPad app to give coaches live stats during games

The coaches wanted to innovate the process, and the league listened. The SAP-NHL Coaching Insights App will begin appearing on coaches' iPads located at the benches and in the dressing rooms (currently used for video replays) as early as February.

No more waiting for the printer to churn out stat sheets. No more waiting until intermission to analyze the numbers; now, coaches can make informed adjustments to everything, from faceoff choices to ice time, on the fly.

Read: ESPN


MEDIA

Who will be the first Netflix for video games?

The advent of Netflix, Hulu, Amazon Prime Video and YouTube Premium sounded the death knell for multi-billion dollar businesses, altered the living-room habits of millions of people, and changed studio production structures permanently. Now, it's video games' turn.

Streaming will alter the video game industry just like it did film and TV.

Read: Engadget


Rights

NWSL working on new broadcast deal with A&E Network

National Women’s Soccer League president Amanda Duffy already has her sights set on a new broadcast deal. The league’s contract with A&E Networks is entering its final season, and Duffy is in talks to renew the partnership.

The partnership with Lifetime was announced ahead of the 2017 season. NWSL Media, which oversees the live streaming of all the league’s matches and runs NWSLSoccer.com and the league’s social media accounts, is a joint venture between NWSL and A+E that was launched two years ago.

Read: Pro Soccer USA


BROADCAST

Formula One reports rise in TV and digital audiences

Formula One saw a rise in worldwide audience figures across television and digital platforms in 2018.

The fan base had grown by three million to 506 million, with 205 million under the age of 35. Almost two thirds were 45 or younger. Of new fans acquired in the last two years, 61 percent were under 35 and 36 percent under 25, according to market research company IPSOS.

Read: Reuters


What Else Is Trending?
  • ATHLETES: Hunt's ketchup courted Patrick Mahomes the way so many other relationships have originated: Sliding into his Twitter DM's
  • CONTENT: Media outlets expecting to film LaMelo Ball's high school games will have to fork up $3,500 to do so
  • BROADCASTS: The origin story of Cleatus, Fox Sports' football cyborg, that appeared out of nowhere and became a Sunday football staple
  • OTT: B/R Live had a rough weekend, suffering technical issues during NBA League Pass and National Lacrosse League coverage
  • STARTUPS: MLSE and Ryerson University are funding a handful of tech startups to foster sports industry innovation

Rad Ads

  • Brand: @INFINITIUSA
  • Campaign: Test Drive
  • Athlete: Roy Williams

DEAL OF THE DAY

Lionel Messi has signed a personal endorsement deal with luxury watchmaker Jacob & Co.

The Details
As part of the three-year partnership, the jeweler and Messi have collaborated to create a limited-edition timepiece, known as the Epic x Chrono Messi. Under the terms of the arrangement, Messi will work with the company on other projects in order to produce further limited-edition products.


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