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NBA Refs will Interact with Fans over Social Media During Games | Hashtag Sports Daily

January 18, 2019

Fan Fact:
According to Gilt Edge Soccer Marketing, in 2018 there was a total of 2,791 soccer matches braodcast in the U.S., an average of 7.6 per day.


Top Story

NBA refs will interact with fans over social media during games

The NBA continues its progressive push towards increased fan engagement.

What's their goal?

NBA referees will answer questions about calls in real time over Twitter in a selection of games for the rest of the season. As part of the deal, the tweeting referees will have access to the league's replay center, just like the officials who are on duty that evening, so they can have all the angles available to answer questions.

Members of the National Basketball Referees Association first tried out the concept last season during a Finals game. The feedback on the experiment was positive, as referees were active in back-and-forth conversations, addressing controversial whistles and conceding incorrect calls.

The bottom line:

The NBA is one of the most innovative sports leauges in the world. This is another step in their continued experimentation to provide fans unparralelled levels of engagement and entertainment.

Read: ESPN


Engagement

MSG Networks’ Wellness Week will promote healthy living on digital, social

MSG Networks revealed “Wellness Week,” a weeklong event beginning Monday, January 21, that will promote healthy living across the company’s digital and social media channels.

"We have the opportunity to creatively elevate our coverage and build fan engagement on social media throughout the week. Following the success of our recent ‘Food Week’ in November and ‘Rookie Week’ this past summer, this wellness-themed initiative will allow us to now tap into a new audience and further expand our content focus” said Kevin Marotta, SVP of Marketing.

Read: Adweek


Betting

In interest of gambling, LPGA to invest in shot-tracking system

Commissioner Mike Whan is preparing to invest the tour in a shot-tracking system that would give the LPGA real-time data similar to what PGA Tour ShotLink offers. The system would be specifically designed to accommodate the intense new interest gambling could bring.

Notably, the LPGA has a foothold in what could be one of the more profitable corners of gambling in golf. Asia’s interest in the sport, where the women are more popular than the men, is intense. So is its appetite for sports betting.

Read: Golf Channel


Rights

Could Big 12's title game rights shape future media rights deal?

After just two years and two highly successful events, the Big 12 may be shopping around broadcast rights to its conference championship football game.

If both Fox and ESPN pass, the Big 12 can then negotiate with outsiders. That could mean a streaming service, which could have interest in three one-off games, especially if it has incentive to become involved in the next round of media rights bidding.

Read: 247Sports


Marketing

How Riot rebranded its European esports league

Riot Games, the developer behind League and the EU LCS, the top League of Legends competition in Europe, knew that a visual redesign was long overdue. So the company spent the last year working on a rebrand that goes into effect tomorrow when the 2019 season kicks off.

The goal of the rebrand was simple: create something unique, eye-catching and ultimately reflective of the esports community in Europe.

Read: Engadget


What Else Is Trending?
  • ATHLETES: Michael Strahan has redefined himself after retirement from football and found a whole new world of opportunity.
  • MEDIA: Fans want a marquee matchup in the Super Bowl, but for CBS, it matters less than you might think.
  • RATINGS: With LeBron James decision to go west, NBA ratings have gone south.
  • CONTENT: First Take's Max Kellerman will launch a new boxing show on ESPN2 thanks to ESPN’s recent embrace of combat sports.
  • SOCIAL: From excitement to scepticism in its seven-year history, go inside Snapchat’s sports content strategy.

Rad Ads

  • Brand: @MountainDew
  • Agency: BBDO NY
  • Athlete / Influencer: @Migos, @JoelEmbiid, & @HollyHolm

DEAL OF THE DAY

DHL Takes on Schalke Sleeve Sponsorship

The Details
Global logistics company DHL has agreed a deal to become the sleeve sponsor of German Bundesliga football club Schalke 04. Until recently, DHL served as the parent company of online supermarket Allyouneed Fresh, which has been Schalke’s sleeve sponsor since the start of the 2017-18 season. DHL has now sold Allyouneed Fresh to online retailer Delticom and so will take on sleeve sponsorship rights itself.


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