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Sportradar Launches Sports Gambling Marketing Company | Hashtag Sports Daily

January 17, 2019

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Top Story

Sportradar Launches Sports Gambling Marketing Company

Sportradar, the firm backed by the NFL and Michael Jordan, is launching a new sports gambling marketing company, called Ad:s.

What's their goal?

Seeking to capitalize on the rapidly growing billion-dollar industry, the company will help sports books reach new customers through TV, radio, internet and digital-video marketing. Sportradar also has its own media products—like data packages for TV networks—which Ad:s can use in its packages for clients.

It will also help companies navigate local jurisdictions’ laws and regulations regarding gambling ads, especially as more U.S. states mull legalizing sports betting.

The bottom line:

Sports betting could drive $7 billion in additional U.S. ad spending in 2019, and Ad:s goal is to help navigate this new world.

Read: Bloomberg


Barcelona to launch in-house content production hub

The Spanish soccer giants are launching their own production hub that will take charge of all club content, including a revamped version of their in-house television channel, Barca TV.

The new business will be looking to tap into the global appetite for Barcelona content which saw the club generate over one billion social media interactions in 2018. The club are also the world’s number one soccer team on YouTube, generating 271M views over the past year–double their closest competitor.

Read: Sports Pro Media


Sports gamblers are getting valuable data from a former NFL doctor who tweets his injury assessments in real time

Dr. David Chao, aka @ProFootballDoc, a former team doctor for the San Diego Charger, is a force on Twitter, podcasts, newspapers and radio shows, quickly using game video to let audiences know his opinion of an injury's severity.

As legalized sports gambling grows, look for more doctors like Dr. Chao to offer their own instant injury opinions, as top notch professional gamblers will want to pay those doctors keep those opinions off the internet, so that the gamblers can maintain that extra edge.

Read: CNBC


DAZN drives global growth with social video through Grabyo partnership

Modern sports fans want more than just live events. They’re looking for relevant, real-time video clips across a variety of social platforms, as well as live streams. DAZN registered 200 million video views distributed through Grabyo in 2018, building brand value for the world’s largest sports OTT platform.

The live content creates a community-based, shared viewing experience for the online audience.

Read: Digital Sport


FloHockey strengthens coverage with more than 200 games of Atlantic Hockey, Hockey East

FloSports announced two milestone broadcast partnerships with Atlantic Hockey and Hockey East to bring live and on-demand coverage of college hockey’s best student-athletes to FloHockey.tv.

These deals further cement FloHockey as the No. 1 destination for college hockey with more than 1,000 college hockey games broadcasted from the Big Ten, WCHA, NCHC, and now Atlantic Hockey and Hockey East. Nearly all of the current Top 10 ranked schools will be on FloHockey in 2019.

Read: SVG

What Else Is Trending?
  • LEAGUES: NBA London games easily sell out, but basketball just isn’t Britain’s cup of tea.
  • MARKETING: Hotels.com is getting in on the Super Bowl "action" literally, as they want people to channel their 'Big Game Energy.'
  • PEOPLE: Bob Costasis leaving NBC after 40 years of Olympic and other sports coverage for the network.
  • EXPERIENCE: "This is show business." The LA Dodgers plan to revolutionize the fan experience.
  • SOCIAL: Netflix, Hulu, and HBO have become sentient, quirky, and charismatic, individuals online.

Rad Ads

  • Brand: @pxg
  • Campaign: Supercharge Your Drive
  • Athlete / Influencer: @BillyHo_Golf


River Plate Signs a Jersey Sleeve Deal with Axion

The Details
Reigning South American club soccer champions River Plate signed a deal with Axion, with the energy company becoming the Argentine club’s new shirt sleeve sponsor. As well as featuring on the Buenos Aires side’s playing wear, Axion’s logo will be present around the club’s El Monumental stadium, while also being present across the club’s other communication and promotional assets.


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