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Twitter to Live Stream a Fan-Voted NBA Camera Feed | Hashtag Sports Daily

January 10, 2019

Brand Fact:
According to Unmetric, Super Bowl Instagram posts by brands in 2018 that contained images tallied 4x more interactions than Facebook posts and 79x more than tweets


Top Story

Twitter to live stream NBA games—featuring a camera feed of a single, fan-voted player

Twitter is doubling down on its fan engagement strategy by complementing TV rather than trying to eat into television audiences.

What's their plan?

The second halves of 20 NBA games that air on TNT this season will be live-streamed on Twitter via @NBAonTNT. The wrinkle: The live feed will feature a single-player, isolated camera view, and leading up to the game fans will have the opportunity to vote on which player will be the target.

“The NBA Twitter community is among the most vibrant in sports and entertainment,” the NBA’s said Adam Silver. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”

The bottom line:

The hope is the single-player cam live streams on Twitter will serve as a new way to enhance fan engagement for the NBA and Twitter.

Read: Variety


CONTENT

Real-time clips and live streams help expand Australian Open coverage

Tennis Australia is ramping up the quantity of live and edited content it produces at its events, beginning with this month’s Australian Open, where it will create real-time social media, mobile, and OTT clips from the tournament.

According to Tennis Australia supervising producer Xavier Muhlebach, “In 2019 we want to connect to fans all over the world faster and in a more personal way than ever before, and our global audience is incredibly engaged and hungry for great content."

Read: Broadcast


RIGHTS

ABC wants NFL rights? Buzz picks up amid Amazon, Twitter speculation

ABC is kicking around the idea of going hard after CBS or Fox’s NFL Sunday packages, although it doesn’t fully align with the company’s move toward over-the-top programming. After launching ESPN+, Disney+ is on the horizon.

Besides the games on Sundays, it also would allow ABC to pick up a Super Bowl or two giving lift to the broadcast network’s overall success.

Read: New York Post


BETTING

The biggest sportsbooks in D.C. could be at Capital One Arena and Nats Park

D.C. Mayor Muriel E. Bowser is expected to sign legislation that grants four arena and stadium operators the option of creating Las Vegas-style sportsbooks on-site.

The most visible and elaborate betting venues could feel familiar to D.C. sports fans: the high-traffic arenas and stadiums the city’s professional teams call home. The arenas would have betting windows and kiosks inside, but the grander vision is for casino-style sportsbooks—betting, food, drinks, TVs—accessible from both inside and outside the arena.

Read: Washington Post


TECH

Boston Red Sox CMO on reaching fans with relevant content

Many marketers are just beginning to explore VR/AR’s potential to bring their products and services to life. But the technologies’ experiential nature offers such a powerful platform for brands to immerse customers.

The Red Sox program provides fans experiential access to behind-the-scenes 360-degree video from the perspective of players including the batting box against a virtual pitcher by taking cuts in the batting cage.

Read: Chief Marketer


What Else Is Trending?
  • CAMPAIGNS: PepsiCo will return to the Super Bowl this year with three, 30-second spots for Pepsi, Doritos and Bubly
  • ATHLETES: Jeff Gordon signed a multi-year extension to continue as a NASCAR analyst, calling it a “no-brainer"
  • PARTNERSHIPS: Rival, the ticketing company started by a ex-Ticketmaster CEO will partner with Kroenke Sports & Entertainment
  • AGENCIES: Zehnder Communications was appointed as agency of record for both the Ironman and Rock 'n' Roll Marathon series
  • LEGAL: A proposed Washington state bill would make it legal for college athletes to accept money “for services actually provided”

Rad Ads

  • Brand: @EASPORTSFIFA
  • Campaign: FIFA 19 World Tour
  • Athlete/Influencer: @obj & @asvpxrocky

DEAL OF THE DAY

Stephen Curry Becomes Rakuten’s US Ambassador

The Details
Japanese ecommerce giant Rakuten has signed three-time NBA champion Stephen Curry as a brand ambassador in a multi-year agreement. The Golden State Warriors point guard will become the face of the technology company’s marketing strategy in the US, while making Rakuten the title sponsor of his new basketball camps.


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