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Wizards Broadcasts Show the Future of Sports Betting on TV | Hashtag Sports Daily

January 9, 2019

Fan Fact:
According to Whistle Sports, 73% of Gen Z men visit YouTube daily


Top Story

NBC Sports Washington’s Wizards broadcasts could be the future of sports betting on TV

NBC Sports Washington will give viewers a preview of how in-game sports betting might one day be integrated in broadcasts when the Wizards host the Bucks on Friday.

What's different about this broadcast?

NBC Sports Washington Plus will air an augmented broadcast featuring real-time statistics, sports betting information, and a “Predict the Game” contest that will prompt viewers to make predictions about the on-court action for the chance to win $500.

This interactive experience is similar to making a bet at the bar with a friend, but the only investment required (for now), is the time spent watching a Wizards game. The alternate broadcast will be available for eight games this season.

The bottom line:

These games are the first step toward in-game prop betting via mobile devices, the most popular form of gambling in Europe. With the tap of a finger, fans might eventually be able to wager real money on whether Bradley Beal will make a three-pointer on a specific possession.

Read: Washington Post


PUBLISHERS

Barstool moves into the premium subscription space with Barstool Gold

The Barstool premium service was initially rumored in December 2017, and again kicked around last March before yesterday's official announcement.

As for what subscribers get for their $1 or $2 per week, it’s everything from video podcasts, bonus episodes of Pardon My Take and other Barstool podcasts, videos, and features. The $2 per week tier includes the promise of office tours and other invites, free shipping in the company store, and exclusive merchandise.

Read: Awful Announcing


PARTNERSHIPS

The NBA, Yahoo, and Turner reimagine nightly studio show with “The Bounce”

The Bounce will air for three hours five nights per week and feature highlights from live games, expert analysis, and personality-driven content centered around the ongoing games.

The executives from the three partners producing the program want to infuse some creativity for the mobile-first basketball fan. The Bounce will be the first such offering to be digital-only, though Yahoo’s NBA show will soon be joined by an MLB counterpart from DAZN.

Read: SportTechie


DIGITAL

Discovery nabs majority stake in online cycling platform Play Sports Group

Discovery Communications has picked up a 71% stake in the U.K.-based digital cycling brand Play Sports Group. The acquisition comes as Discovery moves deeper into sports content, most recently with a content partnership with the PGA Tour and Tiger Woods.

Play Sports Group operates Global Cycling Network and Global Mountain Bike Network as digital cycling brands that produce over 1,000 online videos a year available on YouTube for cycling enthusiasts, with 5.7 million social media followers.

Read: Hollywood Reporter


RATINGS

Clemson blowout draws lowest TV ratings for CFP title game

Clemson’s blowout victory over Alabama in the College Football Playoff drew a 14.6 overnight rating for ESPN across its multiple-channel broadcast, the lowest-rated title game in the 5-year-old postseason system.

The viewership numbers reported by Nielsen provided some better news for the network. Nielsen reported that 25.2 million viewers tuned into Monday night’s game on ESPN, ESPN2 and ESPNU. The figures do not yet include streaming viewership.

Read: AP


What Else Is Trending?
  • PEOPLE: Jemele Hill is bringing her voice to Spotify in the form of a podcast featuring her signature honest analysis of American life
  • SPONSORSHIP: Juventus are looking to maximize the commercial power of Ronaldo by signing the club's first-ever sleeve sponsorship
  • MEDIA: Bill Simmons’ Ringer Films is partnering with HBO on “Showbiz Kids,” a doc about children in the entertainment biz
  • SOCIAL: The Arizona Cardinals are really excited to have Kliff Kingsbury as their new head coach. So much so that their social team had a little fun with the team's name on Twitter
  • CONTENT: ESPN is teasing new 30 for 30 films on Lance Armstrong, Dennis Rodman, and Michael Vick (among others)

Rad Ads

  • Brand: @Enterprise
  • Agency: Cannonball
  • Athlete: @MartinBrodeur

DEAL OF THE DAY

Seiko Pits Novak Djokovic Against His Toughest Opponent in Melbourne

The Details
Djokovic encountered a specially created avatar of himself incorporated in a virtual reality computer game created by SEIKO Australia. Leading up to the event, tennis enthusiasts battled it out at Melbourne's Federation Square by playing the VR game and the top four winners were given the opportunity to meet Novak.


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