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D.C. United Cuts the Cord For Fans | Hashtag Sports Daily

January 8, 2019

Fan Fact:
According to Matrix Solutions, 75% of streaming video is accessed through four services— Netflix, Amazon Prime, Hulu and YouTube

Top Story

D.C. United cuts the cord and will show most games via a pay streaming service

Except for select nationally televised matches, viewers will not find Wayne Rooney and United on any standard cable or satellite channels this season.

How will it work?

D.C. United is cutting the cord and enlisting a pay streaming service. The MLS franchise has signed a multiyear contract with subscription-based FloSports to carry 21 of 34 regular season matches. The remainder will appear on the league’s national TV platforms.

The bottom line:

D.C. United recognizes that just putting live games up is not the best way to drive engagement. There’s too much else to watch. The FloSports deal will help them create context so that fans know why (and who) they are watching.

Read: Washington Post


Twitter and Fox Sports are making a live show for the FIFA Women's World Cup

For the 2019 FIFA Women's World Cup, being played in France this summer, Twitter and Fox Sports are bringing back their live soccer show from last year's World Cup, though it'll now be called FIFA Women's World Cup Now.

With FIFA World Cup Now netting more than 7 million views in 2018, and Russia World Cup tweets getting viewed 115 billion times, it provides Twitter and Fox Sports the opportunity to introduce a fresh version of the show.

Read: Engadget


The PGA Tour extended and expanded its livestreaming pact with Twitter

The PGA Tour and Twitter announced a renewal and expansion of their livestreaming agreement. 140 hours of live competition from the 2018-19 season will be livestreamed on Twitter free-of-charge via the PGA Tour Live over-the-top subscription video offering.

They are also teaming up on Fan Vote Fridays, enabling fans to vote on Twitter and choose one of two featured groups of golfers to be showcased during Friday coverage of tournaments included in the agreement.

Read: Adweek


Tennis smashes into esports with $500K Fortnite tournament in the Australian Open

The Australian Open and professional tennis are getting into the esports craze. The Summer Smash will consist of two separate Fortnite events, the first being a solo tournament featuring 100 Fortnite professional players and the other being a charity pro-am, featuring content creators, athletes and celebrities.

Read: FOX Sports


Dallas Cowboys' Ezekiel Elliott runs 21 miles an hour, but who owns that data?

The longest rush of the NFL playoffs so far -- a 44-yard run by Dallas Cowboys running back Ezekiel Elliott -- was also the fastest. We only know that statistic because of a tiny chip inside Elliott’s shoulder pads -- a small piece of the National Football League’s aggressive push into advanced data and analytics.

The analytics boom has revolutionized how athletes train and recover, but it has also produced some thorny questions, most importantly, who owns the information.

Read: Bloomberg

What Else Is Trending?
  • CONTENT: CW to air ‘Madden NFL’ special that chronicles how the video game connected and strengthened the community after tragedy
  • BRANDS: The Goodyear Blimp will be named an honorary member of the National Football Foundation’s College Football Hall of Fame
  • PEOPLE: The CFP has seen success, thanks to a marketing guru and seasoned pro who brings deep bowl-game experience to her post
  • MEDIA: Instagram's 'live with media' allowed fans to interact with ESPN personalities and see behind-the-scenes footage from the CFP
  • DIGITAL: Manchester United's on-field resurgence has led to success on digital platforms off the field

Rad Ads

  • Brand: @Lima2019Games
  • Agency: Grey
  • Campaign: Let's All Play


Adam Thielen Partners Chili Brand for Dip Touchdown Dance Contest

The Details
The brand officially announced the contest with Adam Thielen today via social media, who will also be at this year's Radio Row before the Big Game further discuss the partnership and #ChiliDipDanceContest. The contest will allow fans across the country the opportunity to submit their very own chili dip touchdown dance for the chance to win a trip to next year's Big Game in Miami, Florida.


Senior Producer, Branded Content
Bleacher Report – New York, NY

Director, Sports Analytics
ESPN – Bristol, CT

SVP, Global Sports Marketing
Under Armour – Baltimore, MD

Customer Engagement Manager
The Football Association – London, UK

Creative Marketing Coordinator
SeventySix Capital – Conshohocken, PA

Head of Customer Success
GumGum Sports – New York, NY

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