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Professional Bull Riders Turn to Tech to Grow Audience | Hashtag Sports Daily

January 7, 2019

Fan Fact:
According to opendorse, NHL players boasted the highest collective engagement rate of any league in 2018 on social at over 10% thanks in large part to their passionate fans


Top Story

Professional Bull Riders turn to tech to grow audience

Bull riding isn't just for the rodeo anymore. It's coming to a major city near you (and streaming online).

What has changed?

PBR CEO Sean Gleason says his organization faces the constant challenge of extending their tremendous growth, and one approach is booking events in major cities, like New York CityーPBR kicks off its three-day "Unleash the Beast" thanks to better bulls and more intense competition.

PBR also kicked off its over-the-top streaming service RidePass in 2018 and just signed a co-distribution agreement with FloSports, expecting to broadcast about 1,000 hours of sports coverage this year.

The bottom line:

It takes a high-tech village to grow a niche audience and raise a champion animal for bull riding. Cowboys bred the old-fashioned way can barely keep up.

Read: Cheddar, New York Times


BRANDS

Super Heroic receives $3M investment from Foot Locker

The Oakland, Calif.-based tactical play and entertainment company that inspires children to be more active through play, received a $3M investment from Foot Locker.

As part of the investment, Kids Foot Locker will be the first brick-and-mortar retailer of Super Heroic products in the U.S. and Foot Locker will be taking a minority stake in the company.

Read: FinSMEs


SOCIAL

Twitter and the College Football Playoff huddled up for National Championship weekend

Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday’s College Football Playoff National Championship game tonight.

Twitter’s sports partnerships team has worked closely with the CFP committee and college football’s top teams throughout the season, and on game day, The College Football Show will be livestreamed via Twitter, while Twitter Sports will be on the sidelines providing GIFs, in-game updates and other integrations.

Read: Adweek


INNOVATION

Brazilian soccer club Gremio installs jersey vending machines in local airport

The Brazilian soccer club is testing out a new and innovative marketing tactic for fans to buy team uniforms. The club has installed a kit vending machine at the Salgado Filho International Airport in Porto Alegre, Brazil.

For the next 90 days, the club will test its new kit vending operation with hope that ease of distribution, coupled with the accessibility, practicality and instantaneousness will help the product reach the consumer’s hands.

Read: SportTechie


MARKETING

How the Raptors built a basketball brand with bounce

On May 15, 1994, the Toronto Raptors name and logo were finally revealed following a months-long national naming contest. The NBA's first team outside of the U.S. launched its merch line the very next day, and a brand was born.

The initial excitement of having an NBA team in Canada faded, so in 2014, creative agency, Sid Lee, was brought in and ended up landing on the now iconic “We The North” campaign, a battle cry that celebrates Canada’s status as an outsider.

Read: Strategy Online


What Else Is Trending?
  • PARTNERSHIPS: Bumble and Serena Williams will kick off a year-long message of women’s empowerment during the Super Bowl
  • MEDIA: The NFL and Winter Olympics helped live sports account for 89 of the year's 100 most-watched broadcasts
  • PEOPLE: Despite an empty and dark past, Dan Le Batard is happier than ever at 50 as his ESPN star keeps growing larger
  • TICKETS: With both schools 2,000 miles away, Stubhub offers insights on the potential for 30,000 empty seats at the CFP title game
  • RATINGS: This weekend's Cowboys-Seahawks was the highest rated NFL wild card game in the past three years

Rad Ads

  • Brand: @adidastennis & @parleyxxx
  • Campaign: Play for the Ocean

DEAL OF THE DAY

Napoli Extends Mars Snack Deal

The Details
Italian soccer club Napoli have extended their long-standing partnership with confectionery manufacturer Mars. As part of the agreement, Mars bars and M&M’s have become the official chocolate snacks of the Naples side.


Careers

Senior Producer, Branded Content
Bleacher Report – New York, NY

Director, Sports Analytics
ESPN – Bristol, CT

SVP, Global Sports Marketing
Under Armour – Baltimore, MD

Customer Engagement Manager
The Football Association – London, UK

Creative Marketing Coordinator
SeventySix Capital – Conshohocken, PA

Head of Customer Success
GumGum Sports – New York, NY

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