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NFL's Digital Lab Launches First Standalone Voice App | Hashtag Sports Daily

January 4, 2019

Fan Fact:
According to MVPIndex, since 2017 entities from the Big 5 leagues plus NASCAR have posted more than 6.3M social posts, resulting in 16.7 billion engagements

Top Story

The NFL launches its first standalone voice app with ‘A Rookie’s Guide to the NFL’ for Alexa

The league is giving voice assistants a go, and the launch of the “A Rookie’s Guide to the NFL” voice skill for Alexa is only the first phase of the league's larger voice strategy.

What's the plan?

The skill was built in-house over the past several months by the NFL’s Digital Lab, an area within the league’s media group that develops tech products and features to advance the fan experience.

Fans who enable the skill will have access to more than 1,000 football and NFL-related terms, across areas like rules, positions, formations, equipment, players and key personnel. This aspect of the skill is aimed at getting newcomers up to speed with football jargon, like “pistol,” “screen pass,” “nickel” and other terms.

The bottom line:

The NFL clearly wants to directly own this part of the fan experience, rather than leaving it up to Alexa or developers to handle.

Read: TechCrunch


MP & Silva's Singapore office in provisional liquidation following London HQ's insolvency

The agency has witnessed its London headquarters declared insolvent by Britain's High Court of Justice, and its Singapore office is now set to follow on the same path.

One of the biggest players in the global sports media rights market, with rights to major competitions, a 65% stake in MPS was purchased by Chinese companies Everbright Securities and Beijing Baofeng Technology two years ago and problems started to surface soon after.

Read: The Straits Times


PGA Tour to start testing on-course player interviews during the round

The PGA Tour might be taking another step toward connecting players with television viewers.

It's in the experimental stage at the Sentry Tournament of Champions, and the willingness to take part depends on the player, but it could be the next step to bring more viewers to the game of golf.

Read: ESPN


Cinematic lenses are increasingly deployed for sports event coverage

The coming together of traditional TV-production techniques and traditional cinematic techniques continues. Increasingly, sports production professionals are turning to tools that historically were the purview of big-screen cinema.

Technology aside, another important enabler was the MLB opening up prime spots in the dugouts and field access that allows the photographers to capture reaction shots and play from an “up close and personal” perspective.

Read: SVG


Bundesliga taps WSC Sports for localized video content

The move will see German soccer’s top flight attempt to reach more fans around the world by utilising machine learning capabilities to create localized clips of international stars who play in the league.

The deal marks the Bundesliga’s latest attempt to engage with its international fanbase, building on the opening of a new German Football League office in New York City.

Read: SportsPro

What Else Is Trending?
  • MARKETING: Known for striking ad campaigns, Equinox is taking a slightly tamer approach to the new year through a short film
  • LEGAL: Luka Doncic is already the undisputed leader of the Dallas Mavericks, but now the team, not Doncic, is trademarking his nickname
  • RATINGS: Up 20% compared to last year's game, this year's NHL Winter Classic was the most-watched in four years
  • FAN EXPERIENCE: The SF Giants are feeling an urgency to enhance the fan experience and will introduce a bigger, bolder videoboard
  • MEDIA: With sports staff already hit hard by cutbacks, the New York Post has eliminated its sports editor position

Rad Ads

  • Brand: @onepeloton
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Intuit TurboTax Live Becomes First-Ever Presenting Sponsor of Both AFC & NFC Championship Games

The Details
As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. Intuit also becomes the NFL's official sponsor for financial and accounting software, as well as tax preparation services.


Direct to Consumer Content
NBA – Secaucus, NJ

Sports & Entertainment Partnerships

Digital Producer
Cricket Australia – Melbourne, AU

VP, Marketing
One Sports & Ent. – Arlington, VA

Creative Director
LA Lakers – El Segundo, CA

Apparel Product Manager, Sports
New Balance – Brighton, MA

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