The league is giving voice assistants a go, and the launch of the “A Rookie’s Guide to the NFL” voice skill for Alexa is only the first phase of the league's larger voice strategy.
What's the plan?
The skill was built in-house over the past several months by the NFL’s Digital Lab, an area within the league’s media group that develops tech products and features to advance the fan experience.
Fans who enable the skill will have access to more than 1,000 football and NFL-related terms, across areas like rules, positions, formations, equipment, players and key personnel. This aspect of the skill is aimed at getting newcomers up to speed with football jargon, like “pistol,” “screen pass,” “nickel” and other terms.
The bottom line:
The NFL clearly wants to directly own this part of the fan experience, rather than leaving it up to Alexa or developers to handle.
The agency has witnessed its London headquarters declared insolvent by Britain's High Court of Justice, and its Singapore office is now set to follow on the same path.
One of the biggest players in the global sports media rights market, with rights to major competitions, a 65% stake in MPS was purchased by Chinese companies Everbright Securities and Beijing Baofeng Technology two years ago and problems started to surface soon after.
The coming together of traditional TV-production techniques and traditional cinematic techniques continues. Increasingly, sports production professionals are turning to tools that historically were the purview of big-screen cinema.
Technology aside, another important enabler was the MLB opening up prime spots in the dugouts and field access that allows the photographers to capture reaction shots and play from an “up close and personal” perspective.
The move will see German soccer’s top flight attempt to reach more fans around the world by utilising machine learning capabilities to create localized clips of international stars who play in the league.
The deal marks the Bundesliga’s latest attempt to engage with its international fanbase, building on the opening of a new German Football League office in New York City.
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DEAL OF THE DAY
Intuit TurboTax Live Becomes First-Ever Presenting Sponsor of Both AFC & NFC Championship Games
As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. Intuit also becomes the NFL's official sponsor for financial and accounting software, as well as tax preparation services.