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Pac-12 Plans to Raise Private Equity Like a Silicon Valley Startup | Hashtag Sports Daily

January 3, 2019

Fan Fact:
According to Whistle Sports, 4 in 5 Gen Z men say that their generation is more likely than past generations to enjoy a broader range of sports.

Top Story

Pac-12’s plan to raise private equity like a Silicon Valley startup

The Pac-12 is interested in selling a 10 percent stake in the conference to private equity investors.

How it will work

The plan was introduced to the conference presidents and chancellors at their mid-November meeting and was subsequently discussed in a conference call in December.

The conference would put all of its commercial assets into a new entity called Pac-12 NewCo. An investor would then buy a 10 percent stake $500 million, which the Pac-12 would distribute to its schools. Assuming an equal division of money, every Pac-12 school would get $41.5 million.

The bottom line:

The idea of buying a percentage of future earnings in sports isn’t totally new. It’s not clear if investors would see this as a high-upside or silly idea, given how different this would be from so many other investment vehicles.

Source: SB Nation, The Oregonian


P.K. Subban to star in tv special during NHL All-Star Weekend, will have reality series

"The PK Project," a digital series that will be streamed on various NBC platforms and YouTube.

The show will offer a behind-the-scenes look at Subban's life and will cover a variety of topics. It is a collaboration between NBC Sports Group and Subban's production company, PeeK Productions.

Source: Tennessean


NFL ratings rise 5 percent in 2018

The NFL stopped a two-year ratings slide and increased its audience across all of its broadcast windows during the regular season, which ended Sunday. Games averaged about 15.8 million viewers, an improvement of 800,000 viewers, or 5 percent, on the 2017 season.

The gains in 2018 aren't a complete recovery of the audience the league lost the previous year, but it clawed back about half of 2017's declines.

Source: Hollywood Reporter


Verizon deal averts blackout of Disney, ESPN channels on FiOS

Over the weekend, the two reached a new agreement, so Disney and ESPN channels will stay on the air for FiOS customers going forward.

With networks like Verizon rolling out different types of TV setups, it's not surprising the two could have issues seeing eye to eye. At the same time, Disney is expanding direct-to-customer offerings with the upcoming Disney+ streaming service and the already-available ESPN+.

Source: engadget


CES signs multi-year deal to air on UFC Fight Pass

Rhode Island-based organization Classic Entertainment and Sports MMA has signed a multi-year deal to have its shows broadcast on the UFC’s subscription-based streaming service.

This announcement comes in the wake of the UFC filling out its 2019 Fight Pass slate, which also includes a partnership with Roy Jones Jr. Boxing.

Source: MMA Fighting

What Else Is Trending?
  • MEDIA: CBS ratings pact with Nielsen expired, and with more viewing occurring on mobile and streaming, there is angstabout a new deal.
  • SHIFTS: Incoming EPL CEO Susanna Dinnage has stepped down due to cold feet about thescrutiny that comes with the position.
  • CONTROVERSY: NBC Telemundo has agreed to pay a fine for preempting kids' programming with sports coverage.
  • MONEY: Activision Blizzard plans to fire chief financial officer, claiming that it is unrelated to their financial reporting.
  • SOCIAL: LBJ's shoe line had grown stale, but here's how the nightly #LeBronWatch revitalized the star's Nike series.

Rad Ads

  • Brand: @NFL
  • Campaign: Get Ready for the NFL Playoffs


NFL Signs First Casino Partner

The Details
Beginning with the upcoming 2019 NFL playoffs, this multi-year sponsorship is focused on Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements.


Direct to Consumer Content
NBA – Secaucus, NJ

Sports & Entertainment Partnerships

Digital Producer
Cricket Australia – Melbourne, AU

VP, Marketing
One Sports & Ent. – Arlington, VA

Creative Director
LA Lakers – El Segundo, CA

Apparel Product Manager, Sports
New Balance – Brighton, MA

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