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Turner Signs Tiger and Phil to Bring Back "The Match" for 2019, 2020 | Hashtag Sports Daily

January 2, 2019

Brand Fact:
According to MVPIndex, the Golden State Warriors were last year's most valuable sports team on social, with an estimated $512 million social footprint


Top Story

Tiger Woods, Phil Mickelson to bring back "The Match" for 2019, 2020

The two golfers agreed to a three-year deal to bring "The Match" back.

A learning experience

Were the subscription numbers for golf's first pay-per-view program that good? Neither Turner nor its parent WarnerMedia have released official figures, but it's being reported that the $9 million showdown between Tiger Woods and Phil Mickelson in Las Vegas drew nearly one million customers who paid the $19.95 fee.

Technical glitches prevented would-be viewers from buying in to the live stream, and, thus, forcing Turner to offer the match for free. Those who paid got their money back.

The bottom line:

Problems aside, the pay-per-view count wasn't quite as integral to the immediate future of the enterprise as first reported—unless, of course, it turned out to be a total washout. Which it wasn't. Regardless of the format, every indication is that the show will go on.

Read: Golf Digest


OTT

CBS aims to grow Sports HQ within its network of streaming channels

Armed with a new production studio in Connecticut and broadcast rights to this year’s Super Bowl, CBS Sports is making a push behind its 24-hour streaming channel, CBS Sports HQ.

As more viewers flock to over-the-top screens—and with free, ad-supported video streaming usage itself on the rise—Sports HQ has the opportunity to carve out space as the sports news programmer for this audience.

Read: Digiday


BRANDS

Nike execs see digital as 'the majority' of future business

The athletics retailer notched digital growth of 41%, with mobile accounting for "well over" 50% of digital revenue.

The company is not only aiming for over 30% digital penetration in the short term, but is also planning for a future where the business is dominated by digital. CFO Andrew Compion pointed to the importance of integrating digital tools into the physical space to ease the shopper experience.

Read: Mobile Marketer


ESPORTS

N3rd Street Gamers launches National Championship Series for younger players

Comcast Spectacor and SeventySix Capital have invested in N3rd Street Gamers as the company seeks to fill a void for sub-elite esports competition.

N3rd Street Gamers, a development-minded esports network, is launching a National Championship Series in 2019. The NCS will consist of more than 10 live competitions across the country, culminating in Grand Finals played at Denver’s Localhost Arena in December 2019.

Read: SportTechie


TRENDS

2019 will see a change in how sports are processed over social media

Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments in 2018, from Coca-Cola capitalizing on the Boston Red Sox triumph in the World Series to Fortnite launching a partnership with the NFL.

Reading the tea leaves based on conversations this year with key decision-makers in sports and entertainment, here are predictions for sports marketing and sponsorship on social media in 2019.

Read: Adweek


What Else Is Trending?
  • SOCIAL: What’s behind LeBron’s Instagram Stories mistake? Is he being let off too easy? Or is there context to be considered?
  • CONTENT: ESPN released a trailer for “The Last Dance,” a 10-part doc on Jordan and the 90's Bulls, set to premier in the summer of 2020
  • REVENUE: Advertising on NFL games for the five ad-supported TV networks are up 3.6% this year through 16 weeks of the season
  • RATINGS: This year’s five-game slate of Christmas Day NBA games ranks as the most-watched since 2011
  • LEGAL: Athletes don’t own their tattoos—and that poses a problem, particularly for sports video game developers

Rad Ads

  • Brand: @Budweiser
  • Agency: McGarryBowen
  • Campaign: Deck The Shelves With NBA Elves

DEAL OF THE DAY

Goodyear Renews Multiyear Agreement as Cotton Bowl Title Sponsor

The Details
In addition to the Cotton Bowl, Goodyear will continue its collaboration with ESPN, providing aerial coverage for ESPN's most-watched college football games. ESPN will also bring to life Goodyear's position in the sport with multimedia support across their platforms, and Goodyear will remain an official sponsor of the College Football Playoff.


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