The Power of Consumer Data: Building the Next Generation of Sports Sponsorship | Hashtag Sports 2017 Session

DAY 2

The Power of Consumer Data: Building the Next Generation of Sports Sponsorship


Tuesday, 6/27 | Times Center | Innovate Stage at 11:15AM


What You Will Learn

Explore the evolution of how fan data collected by athletes, teams, leagues, and related platforms are surfacing new insights and unlocking additional value for brand marketing dollars. Join subject matter experts to hear how brands, teams, and leagues are using this data to tell the right story.

Tags: Advertising, Brands, Leagues, Teams, Agencies, Sponsorship, Data, Consumers

Masooma Ali

Director of Strategic Partnerships

Adam Gitlin

President

Dan Donnelly

EVP & MD

Randy Lewis

VP, Business Strategy & Analytics

Kyle O'Brien

Reporter

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